At a Glance
- Tasks: Create and execute engaging content strategies for our Casino properties in the UK and US.
- Company: Join FairPlay Sports Media, a leader in the fast-paced iGaming sector.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborate with creative teams and drive content performance across multiple platforms.
- Why this job: Make an impact in a rapidly growing industry while working with a dynamic team.
- Qualifications: Experience in content writing and SEO, especially in iGaming or entertainment.
The predicted salary is between 40000 - 50000 £ per year.
Developing and executing a conversion-focused content strategy for FPSM’s UK and US properties identifying search opportunities to maximise traffic.
Creating a content plan calendar to ensure timely and consistent delivery.
Working closely with the SEO team to maintain Google rankings of key pages and identify new content opportunities.
Ensuring all content is produced within correct, optimised SEO and keyword structures.
Managing the Casino Content Executive to execute agreed plan, and develop/maintain/optimise content.
Ensuring all Casino operator Review content is continuously updated and performing strongly across SERP’s.
Conducting regular audits to assess and improve the quality of the content across platforms.
Identifying opportunities to maximise content across both Poker and Bingo verticals.
Using analytics tools to track content performance and make data-driven decisions to enhance content effectiveness.
Leverage defined conversion metrics to optimise page management by refining operator offers and placements.
Collaborating with design team for visual content creation.
Monitoring and reporting on site KPI’s and develop plans for growth or problem solving.
Working with Marketing Operations team to ensure all content is correctly optimised with offers and conversion points.
You will be accountable for:
- Delivery and execution of the weekly UK and US Casino content plan.
- Management of all Casino pages; both commercial and editorial.
- Management of the Casino Content Executive.
You will be supporting:
- Operations and commercial teams on site listings.
- SEO team with identifying new content opportunities.
- Affiliate and Monetisation Lead with identifying new product ideas and improvements.
- Design team on new Casino assets.
Your Skillset:
- Extensive experience in content writing, especially in the iGaming or entertainment sector, is crucial.
- Strong understanding of SEO practices, including keyword research, on-page SEO, and content optimization strategies to increase visibility and organic traffic.
- Experience in developing and managing content calendars and strategies to ensure consistent output and alignment with business goals.
- Proficiency in using analytics tools (e.g., Google Analytics, Ahrefs, or similar) to track and report on content performance, audience engagement, and conversion metrics.
- Ability to interpret analytics data to refine content strategies and improve overall performance.
- Previously worked in a role focused on Casino gaming and/or sports betting.
- Previously managed a team of content writers or freelancers.
- An understanding of the affiliate revenue model and a strong understanding of the Casino affiliate industry and landscape.
- Highly organised, with a strong attention to detail.
Casino Content Manager in Scotland employer: FairPlay Sports Media
FairPlay Sports Media is an excellent employer that fosters a dynamic and collaborative work culture, where strategic thinkers can thrive. With the flexibility of a hybrid working model and generous benefits like unlimited PTO, employees are empowered to maintain a healthy work-life balance while pursuing meaningful career growth opportunities in the vibrant city of London.
StudySmarter Expert Advice🤫
We think this is how you could land Casino Content Manager in Scotland
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FairPlay Sports Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FairPlay Sports Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FairPlay Sports Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at FairPlay Sports Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Casino Content Manager in Scotland
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FairPlay Sports Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FairPlay Sports Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about FairPlay Sports Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FairPlay Sports Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FairPlay Sports Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FairPlay Sports Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
