At a Glance
- Tasks: Lead strategies to engage and retain sports fans, maximising their value over time.
- Company: Join FairPlay Sports Media, a leader in sports media and tech innovation.
- Benefits: Enjoy unlimited holiday, free gym membership, healthcare, and a £1,000 training fund.
- Other info: Diverse and inclusive culture focused on personal growth and fun.
- Why this job: Be part of a dynamic team shaping fan experiences in the fast-paced sports betting industry.
- Qualifications: 8-10 years in retention or engagement roles, with a strong grasp of lifecycle strategies.
The predicted salary is between 60000 - 80000 € per year.
We’re a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners. We empower sports fans with real-time intelligence, premium independent content, and unique tools so they can compete in the sports betting game. FairPlay Sports Media is a collection of market leading brands including oddschecker, WhoScored, SuperScommesse, FairPlay Technologies and Confido. In addition, FairPlay has a vast network across the sports tech and media industries through our partnerships including Reach, Gazzetta dello Sport, DAZN, SportsGrid and The Jockey Club amongst others. iGaming is one of the fastest-growing and most technologically innovative sectors, and we're on top of our game, powered by market-leading tech and driven by brilliant people. We champion diversity and operate an open and inclusive culture as well as being focused, fast-paced, and always making sure to have fun along the way.
Role Summary
The Retention & Engagement Lead is responsible for strengthening long‑term fan relationships and maximising customer lifetime value across products and markets. The role owns the strategies that drive engagement, loyalty and habit formation, ensuring fans continue to realise increasing value from products and services over time. By integrating product engagement, lifecycle marketing, community and personalisation, the role ensures retention is proactive, scalable and commercially impactful. This is a senior individual‑contributor role within a developing central capability team, operating through influence, expertise and delivery rather than line management. The role provides strategic leadership on engagement and retention across multiple products and markets, working closely with product, data and local teams.
Why this role exists
This role exists to establish a consistent, insight‑led framework for how fans are engaged, retained and grown in value over time. It brings focus, rigour and best practice to lifecycle strategy, ensuring engagement initiatives are aligned to product development, acquisition quality and long‑term commercial outcomes.
Responsibilities
- Develop lifecycle and retention strategies
- Define fan community strategy
- Shape the personalisation strategy
- Lead product marketing for fan propositions
- Improve engagement and reduce churn
- Develop loyalty and customer value programmes
- Support white‑label deployment with fan engagement frameworks
- Identify product features that improve retention
- Define upgrade and cross‑sell strategies
- Monitor engagement trends and behavioural signals
Must‑Have Experience
- 8–10+ years’ experience in retention, engagement, lifecycle, product marketing or subscription‑led roles within a digital or subscription‑based environment
- Proven experience improving retention, reducing churn and increasing customer lifetime value
- Strong understanding of lifecycle strategy, behavioural segmentation and engagement mechanics
- Experience shaping or delivering personalisation strategies across content, product or communications
- Demonstrable experience working with engagement, churn, renewal and cohort‑based performance metrics
- Experience partnering closely with Product and Data teams to improve retention through features, journeys or UX
- Experience supporting multiple markets or products with scalable engagement frameworks
Nice to have
- Experience in sports, media, betting, or fan‑led
What you’ll get back from us:
Alongside being challenged daily and a real interest in your development, you will also receive:
- Subsidized Sky HD package, broadband and discounted sky talk
- Free Puregym membership
- Free healthcare with Bupa, life assurance and income protection
- Pension scheme with up to 9% contribution from the company
- £1,000 training fund each financial year, to spend on your professional development
- Unlimited holiday plan
Research shows that women and ethnic minorities are less likely to apply if they don't meet every qualification. If you’re passionate about our purpose, determined to take on challenges, and eager to learn, we encourage you to apply even if you don't meet every requirement. We’re committed to building a diverse and inclusive team, and to ensuring an accessible recruitment process.
Equal opportunity employment
- Non‑discrimination in recruitment, compensation, development, and promotion
- Inclusive leadership and respectful workplace behaviours
If you need any accommodations during the recruitment process, please let us know.
Retention & Engagement Lead employer: FairPlay Sports Media
At FairPlay Sports Media, we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture that champions diversity and innovation. Our employees benefit from a comprehensive package including subsidised Sky services, free gym memberships, and a generous training fund to support professional growth. Located in the heart of the sports media industry, we provide unique opportunities to engage with leading brands and technologies, making every day an exciting chance to contribute to the future of sports engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Retention & Engagement Lead
✨Tip Number 1
Network like a pro! Reach out to people in the sports media and betting industry. Use LinkedIn to connect with current employees at FairPlay and ask for informational chats. You never know who might put in a good word for you!
✨Tip Number 2
Show off your passion for sports! When you get the chance to chat with someone from FairPlay, make sure to share your love for sports and how you engage with communities. It’ll show that you’re not just about the job, but about the culture too.
✨Tip Number 3
Prepare for interviews by diving deep into FairPlay’s brands and products. Understand their engagement strategies and think of ways you could contribute. Bring fresh ideas to the table – they’ll love your initiative!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the FairPlay team. Let’s get you in the game!
We think you need these skills to ace Retention & Engagement Lead
Some tips for your application 🫡
Show Your Passion for Sports:When you're writing your application, let your love for sports shine through! We want to see how your enthusiasm aligns with our mission to engage and connect sports fans. Share any relevant experiences that highlight your passion.
Tailor Your Experience:Make sure to customise your application to reflect the skills and experiences that match the Retention & Engagement Lead role. Highlight your background in retention strategies and lifecycle marketing, and how they can benefit us at FairPlay.
Be Data-Driven:We love numbers! Include specific metrics or examples of how you've improved retention or engagement in previous roles. This will show us that you understand the importance of data in driving fan loyalty and value.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at FairPlay Sports Media
✨Know Your Stuff
Before the interview, dive deep into FairPlay's brands and their unique offerings. Understand how they engage sports fans and bettors. This knowledge will help you demonstrate your passion for the role and show that you're genuinely interested in contributing to their mission.
✨Showcase Your Experience
Prepare specific examples from your past roles where you've successfully improved retention or engagement. Use metrics to back up your claims, as numbers speak volumes. This will help you illustrate your expertise in lifecycle strategies and customer value programmes.
✨Be Ready to Discuss Trends
Stay updated on the latest trends in sports media and betting. Be prepared to discuss how these trends can impact fan engagement and retention strategies. This shows that you’re not just knowledgeable but also forward-thinking, which is crucial for a role focused on long-term relationships.
✨Ask Insightful Questions
At the end of the interview, ask questions that reflect your understanding of the role and the company’s goals. Inquire about their current challenges in retention and engagement, or how they measure success in these areas. This demonstrates your strategic thinking and genuine interest in making an impact.
