At a Glance
- Tasks: Lead organic growth strategies and enhance visibility across search engines and AI platforms.
- Company: Join FairPlay Sports Media, a dynamic sports media network with a focus on innovation.
- Benefits: Enjoy unlimited holiday, free gym membership, healthcare, and a £1,000 training fund.
- Other info: Diverse and inclusive culture with excellent career development opportunities.
- Why this job: Be part of a fast-paced team driving real impact in the exciting iGaming sector.
- Qualifications: Extensive SEO experience and a passion for innovation in search and AI.
We’re a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners. We empower sports fans with real‑time intelligence, premium independent content, and unique tools so they can compete in the sports betting game. FairPlay Sports Media is a collection of market‑leading brands including Oddschecker, WhoScored, SuperScommesse, FairPlay Technologies and Confido. In addition, FairPlay has a vast network across the sports tech and media industries through partnerships with Reach, Fox Sports, Gazzetta dello Sport, DAZN, SportsGrid and The Jockey Club, amongst others. iGaming is one of the fastest‑growing and most technologically innovative sectors, and we're on top of our game, powered by market‑leading technology and driven by brilliant people. We champion diversity and operate an open and inclusive culture while remaining focused, fast‑paced and always making sure to have fun along the way.
About the Role
As Senior Organic Performance Manager, you will lead the development and execution of comprehensive organic growth strategies that enhance visibility, traffic, and engagement across search engines and AI‑driven discovery platforms. You will work cross‑functionally with Product, PR, Content, and Engineering teams to deliver sustainable, scalable growth aligned with our global vision.
Location: This role can be performed on either a fully remote or hybrid basis from our London office. To be considered, you must be based in the UK (including Scotland) and have the right to work in the UK.
Key Responsibilities
- Own and deliver the organic growth strategy across all English‑speaking markets (UK, US, and emerging regions).
- Drive visibility and performance across both traditional search engines and generative AI platforms (e.g. LLM‑powered search experiences).
- Manage, mentor, and develop a small team of SEO/Organic specialists.
- Partner closely with Product and Engineering teams to influence technical SEO, site architecture, and platform evolution.
- Lead the creation, testing, and scaling of new organic growth initiatives, including seedling or experimental sites.
- Collaborate with the Global Digital PR teams to generate high‑impact link acquisition, brand mentions, and citation strategies.
- Define and uphold best‑in‑class standards for content quality, EEAT, and organic performance.
- Develop and evolve performance measurement frameworks, including reporting across SEO and AI discovery channels.
- Conduct ongoing analysis, opportunity sizing, and competitive benchmarking to inform strategy.
- Champion innovation by identifying and implementing new tools, technologies, and methodologies in organic search and AI.
- Play a key role in agile workflows, enabling rapid testing, iteration, and feedback loops.
- Support the Global Director of Organic Performance in shaping long‑term strategy, CMS evolution, and technology roadmap.
- Lead requirements gathering and refinement for SEO, content, and LLM optimisation initiatives.
- Participate in stakeholder and product meetings, ensuring organic considerations are embedded in all key decisions.
- Oversee SEO testing frameworks, including A/B testing, feature validation, and performance experimentation.
Skills and Experience
- Extensive experience in SEO and organic growth, ideally within competitive or regulated industries (e.g. betting, finance, iGaming).
- Strong understanding of modern search ecosystems, including Google algorithms, entity‑based SEO, and AI‑driven search experiences.
- Proven track record of delivering scalable organic growth across multiple markets.
- Experience managing and developing high‑performing SEO or organic teams.
- Deep technical SEO knowledge, including site architecture, indexing, rendering, and performance optimisation.
- Strong familiarity with data analysis tools (e.g. GA4, Search Console, log analysis tools, rank tracking platforms).
- Experience working with product and engineering teams in agile environments.
- Knowledge of digital PR, link acquisition strategies, and brand authority building.
- Understanding of content strategy, EEAT principles, and semantic search optimisation.
- Experience with testing methodologies and performance experimentation frameworks.
- Commercial awareness and ability to align organic strategy with business objectives.
- Excellent communication and stakeholder management skills.
Personal Attributes
- Highly organised, proactive, and comfortable taking ownership of initiatives.
- Strategic thinker with a strong execution mindset.
- Naturally curious, with a passion for innovation in search and AI.
- Comfortable operating in a fast‑paced, evolving environment.
- Strong problem‑solving skills with attention to detail.
What you’ll get back from us
- Subsidised Sky HD package, broadband and discounted Sky Talk.
- Free PureGym membership.
- Free healthcare with Bupa, life assurance and income protection.
- Pension scheme with up to 9% contribution from the company.
- £1,000 training fund each financial year to spend on your professional development.
- Unlimited holiday plan.
Research shows that women and ethnic minorities are less likely to apply if they don’t meet every qualification. If you’re passionate about our purpose, determined to take on challenges and eager to learn, we encourage you to apply even if you don’t meet every requirement. We’re committed to building a diverse and inclusive team and ensuring an accessible recruitment process. Equal opportunity employment. Non‑discrimination in recruitment, compensation, development and promotion. Inclusive leadership and respectful workplace behaviours. If you need any accommodations during the recruitment process, please let us know.
Senior SEO Manager (GEO/LLMs) in London employer: FairPlay Sports Media
FairPlay Sports Media is an excellent employer that fosters a dynamic and collaborative work culture, where strategic thinkers can thrive. With the flexibility of a hybrid working model and generous benefits like unlimited PTO, employees are empowered to maintain a healthy work-life balance while pursuing meaningful career growth opportunities in the vibrant city of London.
StudySmarter Expert Advice🤫
We think this is how you could land Senior SEO Manager (GEO/LLMs) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FairPlay Sports Media and show them what you can bring to the table.
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FairPlay Sports Media are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FairPlay Sports Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Senior SEO Manager (GEO/LLMs) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FairPlay Sports Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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Demonstrate Your Understanding of FairPlay Sports Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about FairPlay Sports Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FairPlay Sports Media
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At FairPlay Sports Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
