At a Glance
- Tasks: Lead strategies to engage and retain sports fans, maximising their value over time.
- Company: Join FairPlay Sports Media, a dynamic sports media network with a focus on community.
- Benefits: Enjoy subsidised Sky packages, free gym membership, healthcare, and unlimited holiday.
- Other info: Diverse and inclusive culture with a strong focus on personal development.
- Why this job: Be part of a fast-paced, innovative team making a real impact in sports engagement.
- Qualifications: 8-10 years in retention or engagement roles, ideally within digital or subscription environments.
The predicted salary is between 60000 - 80000 € per year.
We’re a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners. We empower sports fans with real-time intelligence, premium independent content, and unique tools so they can compete in the sports betting game. FairPlay Sports Media is a collection of market leading brands including oddschecker, WhoScored, SuperScommesse, FairPlay Technologies and Confido. In addition, FairPlay has a vast network across the sports tech and media industries through our partnerships including Reach, Gazzetta dello Sport, DAZN, SportsGrid and The Jockey Club amongst others. iGaming is one of the fastest-growing and most technologically innovative sectors, and we're on top of our game, powered by market-leading tech and driven by brilliant people. We champion diversity and operate an open and inclusive culture as well as being focused, fast-paced, and always making sure to have fun along the way.
The Retention & Engagement Lead is responsible for strengthening long‑term fan relationships and maximising customer lifetime value across products and markets. The role owns the strategies that drive engagement, loyalty and habit formation, ensuring fans continue to realise increasing value from products and services over time. By integrating product engagement, lifecycle marketing, community and personalisation, the role ensures retention is proactive, scalable and commercially impactful. This is a senior individual‑contributor role within a developing central capability team, operating through influence, expertise and delivery rather than line management. The role provides strategic leadership on engagement and retention across multiple products and markets, working closely with product, data and local teams.
This role exists to establish a consistent, insight‑led framework for how fans are engaged, retained and grown in value over time. It brings focus, rigour and best practice to lifecycle strategy, ensuring engagement initiatives are aligned to product development, acquisition quality and long‑term commercial outcomes.
Responsibilities
- Develop lifecycle and retention strategies
- Define fan community strategy
- Shape the personalisation strategy
- Lead product marketing for fan propositions
- Improve engagement and reduce churn
- Develop loyalty and customer value programmes
- Support white‑label deployment with fan engagement frameworks
- Identify product features that improve retention
- Define upgrade and cross‑sell strategies
- Monitor engagement trends and behavioural signals
Must‑Have Experience
- 8–10+ years’ experience in retention, engagement, lifecycle, product marketing or subscription‑led roles within a digital or subscription‑based environment
- Proven experience improving retention, reducing churn and increasing customer lifetime value
- Strong understanding of lifecycle strategy, behavioural segmentation and engagement mechanics
- Experience shaping or delivering personalisation strategies across content, product or communications
- Demonstrable experience working with engagement, churn, renewal and cohort‑based performance metrics
- Experience partnering closely with Product and Data teams to improve retention through features, journeys or UX
- Experience supporting multiple markets or products with scalable engagement frameworks
Nice to have
- Experience in sports, media, betting, or fan‑led
What you’ll get back from us:
Alongside being challenged daily and a real interest in your development, you will also receive:
- Subsidized Sky HD package, broadband and discounted sky talk
- Free Puregym membership
- Free healthcare with Bupa, life assurance and income protection
- Pension scheme with up to 9% contribution from the company
- £1,000 training fund each financial year, to spend on your professional development
- Unlimited holiday plan
Research shows that women and ethnic minorities are less likely to apply if they don't meet every qualification. If you’re passionate about our purpose, determined to take on challenges, and eager to learn, we encourage you to apply even if you don't meet every requirement. We’re committed to building a diverse and inclusive team, and to ensuring an accessible recruitment process.
Equal opportunity employment. Non‑discrimination in recruitment, compensation, development, and promotion. Inclusive leadership and respectful workplace behaviours. If you need any accommodations during the recruitment process, please let us know.
Retention & Engagement Lead in London employer: FairPlay Sports Media
At FairPlay Sports Media, we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture that champions diversity and innovation. As a Retention & Engagement Lead, you'll be part of a dynamic team dedicated to enhancing fan experiences while enjoying benefits like a generous training fund, unlimited holiday, and comprehensive healthcare coverage. Join us in a fast-paced environment where your contributions directly impact our community of sports fans and bettors, all while having fun along the way.
StudySmarter Expert Advice🤫
We think this is how you could land Retention & Engagement Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the sports media and betting industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your passion for sports! When you get the chance to chat with potential employers, share your insights on fan engagement and retention strategies. Let them see your enthusiasm!
✨Tip Number 3
Prepare for interviews by researching the company’s products and community strategies. Bring ideas to the table about how you could enhance their fan engagement – it’ll show you’re proactive and ready to contribute.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Retention & Engagement Lead in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for sports and fan engagement shine through. We want to see how much you care about building communities and creating value for fans!
Tailor Your Experience:Make sure to highlight your relevant experience in retention and engagement strategies. We’re looking for specific examples of how you've improved customer lifetime value or reduced churn in previous roles.
Be Insightful:Use data and insights to back up your claims. If you've worked with metrics related to engagement or lifecycle marketing, share those details! It shows us you understand the importance of a data-driven approach.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at FairPlay.
How to prepare for a job interview at FairPlay Sports Media
✨Know Your Audience
Before the interview, dive deep into FairPlay Sports Media's brands and their unique offerings. Understand how they engage with sports fans and bettors. This knowledge will help you tailor your responses and show that you're genuinely interested in their mission.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your success in retention and engagement strategies. Highlight metrics like improved customer lifetime value or reduced churn rates to back up your claims. Numbers speak volumes!
✨Emphasise Collaboration
Since this role involves working closely with product and data teams, be ready to discuss how you've successfully collaborated in the past. Share stories that illustrate your ability to influence and lead without direct authority, showcasing your strategic leadership skills.
✨Ask Insightful Questions
Prepare thoughtful questions about their current engagement strategies and future goals. This not only shows your interest but also gives you a chance to demonstrate your understanding of lifecycle marketing and community building. It’s a great way to engage in a two-way conversation!
