At a Glance
- Tasks: Lead audience growth and engagement through innovative social media strategies.
- Company: Join FairPlay Sports Media, a dynamic sports media network empowering fans with real-time intelligence.
- Benefits: Enjoy perks like unlimited holiday, free gym membership, and a £1,000 training fund.
- Other info: We encourage diverse applicants; don’t hesitate to apply even if you don’t meet every qualification.
- Why this job: Be part of a fast-paced, inclusive culture that values creativity and fun in the workplace.
- Qualifications: 3+ years in social media or content marketing, with a passion for sports and community building.
The predicted salary is between 42000 - 77000 £ per year.
Get AI-powered advice on this job and more exclusive features.
We’re a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners.
We empower sports fans with real-time intelligence, premium independent content, and unique tools so they can compete in the sports betting game.
FairPlay Sports Media is a collection of market leading brands including oddschecker, WhoScored, SuperScommesse, FairPlay Technologies and Confido. In addition, FairPlay has a vast network across the sports tech and media industries through our partnerships including Reach, Gazzetta dello Sport, DAZN, SportsGrid and The Jockey Club amongst others.
iGaming is one of the fastest-growing and most technologically innovative sectors, and we\'re on top of our game, powered by market-leading tech and driven by brilliant people.
We champion diversity and operate an open and inclusive culture as well as being focused, fast-paced, and always making sure to have fun along the way. So why not join us at FairPlay and be part of something bigger…
More about this role
As the Lead Social Media Manager, you will drive audience growth and engagement by expanding beyond existing platforms, launching new channels, and fostering online communities that align with sports and betting audiences. You will develop and execute innovative content strategies, working closely with the commercial, product, and editorial teams to ensure social media plays a key role in brand awareness, sponsorships, and user engagement.
Additionally, you will manage a team of content creators, oversee daily social execution across multiple platforms, and use data-driven insights to optimise performance while maintaining the brand’s voice and identity.
You will be responsible for:
- Channel Growth: Explore opportunities away from pre-existing social media channels, defining clear goals and strategies. Includes not only launching on new platforms, but creating new accounts/communities which differ from our current core offering.
- Creativeness: Leverage your passion for sports and betting to contribute innovative ideas for our content and social channels.
- Co-Branded Content: Work alongside commercial team to gain access to partners brand assets, and create engaging content to bring further benefit to our relationships.
- Partner Pitches: Present sponsorship opportunities to commercial team on an on-going basis, with particular focus on marquee betting events.
- Reporting: Utilize data analysis to continuously improve our social media output, and assist in weekly reporting to the team.
You will be accountable for:
- Audience Growth: Find and strategize social media growth opportunities, including engagement, acquisition and retention. Growth of existing channels, and also building new audiences on various platforms.
- Social Execution: Oversee the day-to-day operations of our social media channels across X, formerly Twitter, Facebook, Instagram, and YouTube, as well as our in-house comment sections/chat boards.
- Team Management: Manage a team who are responsible for creating and editing written and video content for use on owned social channels such as Twitter, Instagram, Tik Tok, and YouTube.
- Brand Awareness: Act as a defense of the Oddschecker brand, upholding our brand message, tone of voice, and visual identity for our audience.
- Audience Advancements: Responsible for developing strategies to build offsite audiences via platforms such as discord. Lead a team to execute and grow these audiences.
You will be supporting:
- Product Engagement: Work closely with product marketing team to ensure our social channels play a role in product awareness, education and collating feedback.
- Editorial: Collaborate closely editorial for day-to-day operations and large-scale campaign planning.
Your Skillset:
- In-depth understanding of social media culture and platforms, including video-first platforms.
- 3+ years of experience in a social media/content/growth marketing role.
- Outside of social media, a broad understanding and/or experience in in marketing, digital strategies, and/or user experience.
- Strong strategic and execution skills.
- Good stakeholder management skills, with the ability to work in an agile environment amongst multiple different projects.
- Strong passion for sports and a self-starter.
- Ability to build and manage social communities for diverse sports audiences.
- Experience in content creation and utilizing social media to promote content across different sports.
- Creative and proactive with a strong willingness to learn.
- Analytical mindset with the ability to think critically.
- Capability to work independently and manage workloads and schedules.
What you’ll get back from us
Alongside being challenged daily and a real interest in your development, you will also receive:
- Subsidized Sky HD package, broadband and discounted sky talk
- Free Puregym membership
- Free healthcare with Bupa, life assurance and income protection
- Pension scheme with up to 9% contribution from the company
- £1,000 training fund each financial year, to spend on your professional development
- Unlimited holiday plan
Research shows that women and ethnic minorities are less likely to apply if they don’t meet every qualification. If you’re passionate about our purpose, determined to face challenges, and eager to learn, we encourage you to apply even if you don’t tick every box. We’re committed to building a diverse, inclusive team and ensuring an accessible recruitment process. If you need any accommodations, please let us know.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing
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Industries
Technology, Information and Internet
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Lead Social Media Manager in London employer: FairPlay Sports Media
FairPlay Sports Media is an excellent employer that fosters a dynamic and collaborative work culture, where strategic thinkers can thrive. With the flexibility of a hybrid working model and generous benefits like unlimited PTO, employees are empowered to maintain a healthy work-life balance while pursuing meaningful career growth opportunities in the vibrant city of London.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Social Media Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FairPlay Sports Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FairPlay Sports Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FairPlay Sports Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at FairPlay Sports Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lead Social Media Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FairPlay Sports Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FairPlay Sports Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about FairPlay Sports Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FairPlay Sports Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FairPlay Sports Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FairPlay Sports Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
