Growth & Acquisition Lead

We’re a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners. We empower sports fans with real‑time intelligence, premium independent content, and unique tools so they can compete in the sports betting game. FairPlay Sports Media is a collection of market leading brands including oddschecker, WhoScored, SuperScommesse, FairPlay Technologies and Confido.

In addition, FairPlay has a vast network across the sports tech and media industries through our partnerships including Reach, Gazzetta dello Sport, DAZN, SportsGrid and The Jockey Club amongst others. iGaming is one of the fastest‑growing and most technologically innovative sectors, and we're on top of our game, powered by market‑leading tech and driven by brilliant people. We champion diversity and operate an open and inclusive culture as well as being focused, fast‑paced, and always making sure to have fun along the way.

Role Summary

The Growth & Acquisition Lead is responsible for owning the strategy and execution that drives efficient, scalable growth in registered users and subscribers across products and markets through targeted acquisition strategies and conversion optimisation. The role focuses on identifying high‑value fan segments and developing scalable strategies to attract and convert them into registered users and subscribers. It ensures growth initiatives are aligned with long‑term fan engagement and lifetime value.

This is a senior individual‑contributor role within a developing central capability team, acting as a strategic driver of acquisition and conversion across multiple products and markets, with significant influence.

Why this role exists

As the organisation scales across products and markets, there is a need for a central capability that accelerates growth by setting direction, raising standards and driving efficiency in fan acquisition and conversion. This role exists to bring deep expertise, consistency and commercial rigour to how we grow registered and subscribed audiences globally, ensuring that local execution is supported by proven frameworks, insight and best practice, and that growth is efficient, scalable and aligned to long‑term fan value.

Responsibilities

• Develop, own and implement global fan acquisition strategies
• Develop, own and optimise the acquisition funnel
• Define and optimise value exchange across registration, trial and paid entry points (e.g. incentives, pricing, access and propositions)
• Manage acquisition channels and performance marketing
• Develop and deploy propositions across markets
• Coordinate global marketing calendars and campaign alignment
• Manage external agencies and marketing partners
• Leverage automation and AI‑driven tools to improve targeting, creative iteration, testing velocity and operational efficiency across acquisition workflows
• Support local markets with campaign frameworks and best practice
• Work in close partnership with the Retention & Engagement Lead to ensure acquisition quality supports long‑term engagement, retention and lifetime value.

Must‑Have Experience

• 8 – 10+ years’ experience in growth, acquisition, performance marketing or subscription marketing roles, with demonstrated ownership of subscriber growth, conversion optimisation and commercial efficiency metrics in a digital or subscription‑based environment.
• Demonstrable experience driving net subscriber growth for a paid digital subscription service.
• Strong experience managing performance marketing channels (e.g. paid search, paid social, affiliates or comparable acquisition channels) directly or via an agency.
• Hands‑on responsibility for budget allocation, CAC control, and payback optimisation.
• Experience running conversion optimisation initiatives, including landing pages, onboarding flows, messaging or pricing tests.
• Experience working with commercial efficiency metrics, including LTV, CAC, conversion rates and payback periods.
• Experience identifying and targeting high‑value audience segments based on behaviour, intent, or propensity to convert.
• Practical exposure to using automation or AI‑driven tools to improve campaign performance, targeting, creative iteration or workflows.
• Experience supporting multiple markets or territories, ideally with variation in propositions, regulations, or audience behaviours.

Nice to have

• Experience in sports, media, betting, or fan‑led

What you’ll get back from us:

• Subsidized Sky HD package, broadband and discounted sky talk
• Free Puregym membership
• Free healthcare with Bupa, life assurance and income protection
• Pension scheme with up to 9% contribution from the company
• £1,000 training fund each financial year, to spend on your professional development
• Unlimited holiday plan

Research shows that women and ethnic minorities are less likely to apply if they don’t meet every qualification. If you’re passionate about our purpose, determined to take on challenges, and eager to learn, we encourage you to apply even if you don’t meet every requirement. We’re committed to building a diverse and inclusive team, and to ensuring an accessible recruitment process.

Equal opportunity employment

Non‑discrimination in recruitment, compensation, development, and promotion

Inclusive leadership and respectful workplace behaviors

If you need any accommodations during the recruitment process, please let us know.