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- Tasks: Lead marketing initiatives to grow and engage football fans across various platforms.
- Company: Join FairPlay Sports Media, a dynamic sports media network with a focus on innovation.
- Benefits: Enjoy subsidised Sky packages, free gym membership, healthcare, and unlimited holiday.
- Why this job: Be at the forefront of sports marketing and make a real impact in the football community.
- Qualifications: 5+ years in sports marketing with a passion for football and tech-driven engagement.
- Other info: Diverse and inclusive culture with excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
We’re a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners. We empower sports fans with real-time intelligence, premium independent content, and unique tools so they can compete in the sports betting game. FairPlay Sports Media is a collection of market leading brands including oddschecker, WhoScored, SuperScommesse, FairPlay Technologies and Confido. In addition, FairPlay has a vast network across the sports tech and media industries through our partnerships including Reach, Gazzetta dello Sport, DAZN, SportsGrid and The Jockey Club amongst others. iGaming is one of the fastest-growing and most technologically innovative sectors, and we’re on top of our game, powered by market-leading tech and driven by brilliant people. We champion diversity and operate an open and inclusive culture as well as being focused, fast-paced, and always making sure to have fun along the way.
The Marketing Manager will be the driving force behind FairPlay Sports Media’s transition to a football-first audience strategy. This role is pivotal in shaping and executing marketing initiatives that grow, engage, and retain football fans, leveraging cutting-edge BetTech innovations and AI-driven content automation. You will lead the charge in building highly engaged football communities across owned and operated platforms and social channels, ensuring that football becomes the dominant audience segment within our UK portfolio. This includes developing creative acquisition and retention strategies for football subscriptions, integrating Bet Builder and predictive tools into marketing campaigns, and delivering data-led lifecycle marketing to maximize customer lifetime value.
You will be responsible for:
- Football Audience Growth: Develop and execute marketing campaigns to increase football traffic and engagement across Oddschecker, WhoScored, and partner sites.
- Football Subscription Acquisition & Retention: Design and implement strategies to grow football-focused subscriptions and improve retention.
- BetTech Engagement: Promote Bet Builder and other football-related components through integrated campaigns, leveraging predictive data and contextualized content.
- Social Media Strategy: Oversee the Social Media team to build football communities and drive engagement across platforms such as X, YouTube, and TikTok.
- CRM Campaigns: Oversee the CRM Manager to deliver football-centric lifecycle campaigns, including onboarding, retention, and reactivation initiatives.
You will be accountable for:
- Football Audience KPIs: Deliver measurable growth in football sessions, engagement metrics, and audience share across owned and operated platforms.
- Subscription Performance: Achieve football-focused subscription acquisition and retention targets, ensuring positive ROI on paid and organic campaigns.
- BetTech Engagement: Drive increased usage and visibility of Bet Builder and other football-related components, contributing to transactional revenue goals.
- Revenue Contribution: Ensure marketing initiatives directly support football-related revenue streams, including subscriptions, sponsorships, and BetTech transactions.
- Campaign Effectiveness: Own the performance of football marketing campaigns, reporting on KPIs, insights, and actionable recommendations to stakeholders.
You will be supporting:
- Product Marketing Collaboration: Partner with the Product Marketing team to integrate football subscription tools into high-traffic areas and optimize acquisition and retention strategies.
- SEO & Digital PR Initiatives: Support efforts to future-proof football content against Google volatility through strategic outreach and SAIO best practices.
- Commercial Partnerships Activation: Assist in marketing activations for football sponsorships and strategic partners, ensuring campaigns align with audience growth objectives.
- Content & Design Teams: Work closely with creative teams to deliver compelling football-focused assets across all channels.
- Global Marketing Alignment: Collaborate with the Global Marketing team to maintain brand consistency and leverage cross-market learnings for football campaigns.
Your Skillset:
- 5+ years in sports marketing, with proven experience in football audience development.
- Strong understanding of BetTech products and sports betting trends.
- Expertise in CRM, social media strategy, and data-driven marketing.
- Ability to lead cross-functional teams and manage multiple projects in a fast-paced environment.
- Passion for football and technology-driven fan engagement.
What you’ll get back from us: Alongside being challenged daily and a real interest in your development, you will also receive:
- Subsidized Sky HD package, broadband and discounted sky talk
- Free Puregym membership
- Free healthcare with Bupa, life assurance and income protection
- Pension scheme with up to 9% contribution from the company
- £1,000 training fund each financial year, to spend on your professional development
- Unlimited holiday plan
Please let us know if you need any accommodations. We are committed to building a diverse, inclusive team and ensuring an accessible recruitment process.
Digital Marketing Manager - Uk employer: FairPlay Sports Media
Contact Detail:
FairPlay Sports Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - Uk
✨Tip Number 1
Network like a pro! Get out there and connect with people in the sports marketing scene. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns, especially those related to football or sports. Use social media to share your insights and engage with the community. This will help you stand out when applying for roles.
✨Tip Number 3
Tailor your approach! When you find a job that excites you, make sure to customise your pitch. Highlight how your experience aligns with their goals, especially around football audience growth and BetTech innovations. We love seeing candidates who get what we’re about!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at FairPlay. Don’t miss out on the chance to be part of something bigger!
We think you need these skills to ace Digital Marketing Manager - Uk
Some tips for your application 🫡
Show Your Passion for Football: When you're writing your application, let your love for football shine through! Share any personal experiences or insights that connect you to the sport, as we want to see how you can bring that passion to our team.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in sports marketing and audience development. We’re looking for specific examples of how you've successfully engaged football fans in the past!
Be Data-Driven: Since we’re all about leveraging data, include metrics and results from your previous campaigns. Show us how your strategies have led to measurable growth in audience engagement or subscriptions – numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process. Let’s get started on this journey together!
How to prepare for a job interview at FairPlay Sports Media
✨Know Your Football Inside Out
Make sure you brush up on the latest football trends, teams, and players. Being able to discuss current events in football will show your passion for the sport and your understanding of the audience you'll be targeting.
✨Showcase Your Marketing Savvy
Prepare examples of successful marketing campaigns you've led, especially those focused on audience growth and engagement. Be ready to discuss how you used data-driven strategies to achieve measurable results.
✨Familiarise Yourself with BetTech Innovations
Since this role involves promoting BetTech products, it’s crucial to understand these technologies. Research how they work and think about how you would integrate them into marketing strategies to engage football fans.
✨Engage with Social Media Strategies
Be prepared to discuss your experience with social media marketing, particularly in building communities. Think of creative ways to leverage platforms like X, YouTube, and TikTok to engage football audiences and drive subscriptions.
