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- Tasks: Lead creative marketing strategies to grow and engage sports fans across the UK and North America.
- Company: Join FairPlay Sports Media, a leading sports media network with innovative tech and a fun culture.
- Benefits: Enjoy perks like unlimited holiday, free gym membership, and a ÂŁ1,000 training fund for your growth.
- Why this job: Be part of a fast-paced, inclusive team that champions diversity and values your input.
- Qualifications: 5+ years in growth marketing, a passion for sports, and a data-driven mindset are essential.
- Other info: We encourage diverse applicants; don’t hesitate to apply even if you don’t meet every qualification.
The predicted salary is between 42000 - 60000 ÂŁ per year.
We’re a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners. We empower sports fans with real-time intelligence, premium independent content, and unique tools so they can compete in the sports betting game. FairPlay Sports Media is a collection of market leading brands including oddschecker, WhoScored, SuperScommesse, FairPlay Technologies and Confido. In addition, FairPlay has a vast network across the sports tech and media industries through our partnerships including Reach, Gazzetta dello Sport, DAZN, SportsGrid and The Jockey Club amongst others. iGaming is one of the fastest-growing and most technologically innovative sectors, and we\’re on top of our game, powered by market-leading tech and driven by brilliant people. We champion diversity and operate an open and inclusive culture as well as being focused, fast-paced, and always making sure to have fun along the way. So why not join us at FairPlay and be part of something bigger… More about this role As the Digital Marketing Manager, you will be responsible for developing and executing creative marketing strategies focused on audience growth, retention, and engagement across the UK and North America. You will lead organic social media efforts, integrate AI-driven content production, and implement data-led retention marketing campaigns to maximise customer lifetime value. Additionally, you will collaborate across teams, including CRM, Product Marketing, and Digital PR, to drive brand awareness, optimize user engagement, and lead high-impact campaigns, ensuring consistent messaging and audience expansion. You will be responsible for: Organic Social Strategy: Define and lead the team to execute a compelling organic social media strategy, driving audience growth and interaction. Innovation in Content Production: Champion the integration of AI tools to enhance content creation and adapt to industry advancements. Retention Marketing: Design and implement retention-focused marketing campaigns to maximize customer lifetime value. Performance Analysis: Present campaign metrics, outcomes, and actionable recommendations to stakeholders with clarity and insight. You will be accountable for: Customer Growth & Retention: Build and nurture a loyal customer base across the UK and North America, focusing on increasing registered user numbers and driving repeat engagement. Audience Lifetime Value: Focus on increasing the lifetime value of our audience, with a strong emphasis on repeat usage and influencing betting behaviours. Campaign Leadership: Develop and execute rich media campaigns, including co-branded initiatives with strategic partners. Own campaign calendar and manage execution. Subscription: Thinking out of the box to develop both acquisition and retention strategies. You will be supporting: CRM Strategy: Work closely with our centralised CRM function to proactively grow our user base through effective customer engagement campaigns. Product Marketing Collaboration: Partner with the Product Marketing team to drive the subscription proposition, focusing on both retention and acquisition efforts. Cross-Team Collaboration: Work closely with SEO, Content, Design, and Product teams to refine and execute strategies while maintaining brand integrity and core values. Brand: Work closely with the Global Marketing and Brand team to ensure all communications are consistent. Product Growth: Collaborate with wider teams to maximize and showcase our range of product offerings. Your Skillset: 5+ years of experience in a growth/audience development marketing role. A background in building and retaining audiences. A passion for technology and previous experience working within a sports industry. Good stakeholder management skills, with the ability to work in an agile environment amongst multiple different projects. Entrepreneurial worker with a creative and proactive mindset who has a passion for sports. Data-driven mindset with the ability to think critically. Capability to work independently and manage workloads and schedules. What you’ll get back from us Alongside being challenged daily and a real interest in your development, you will also receive: Subsidized Sky HD package, broadband and discounted sky talk Free Puregym membership Free healthcare with Bupa, life assurance and income protection Pension scheme with up to 9% contribution from the company ÂŁ1,000 training fund each financial year, to spend on your professional development Unlimited holiday plan Research shows that women and ethnic minorities are less likely to apply if they don’t meet every qualification. If you’re passionate about our purpose, determined to face challenges, and eager to learn, we encourage you to apply even if you don’t tick every box. We’re committed to building a diverse, inclusive team and ensuring an accessible recruitment process. If you need any accommodations, please let us know. 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Digital Marketing Manager employer: FairPlay Sports Media
Contact Detail:
FairPlay Sports Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the sports industry. Understanding how AI tools can enhance content production will give you an edge, as this is a key focus for us at FairPlay.
✨Tip Number 2
Network with professionals in the sports media and tech sectors. Engaging with our partners like DAZN or Gazzetta dello Sport can provide valuable insights and connections that may help you stand out during the interview process.
✨Tip Number 3
Prepare to discuss your experience with retention marketing campaigns. Be ready to share specific examples of how you've successfully increased customer lifetime value in previous roles, as this is crucial for the Digital Marketing Manager position.
✨Tip Number 4
Showcase your passion for sports and technology during your interactions with us. Whether it's through your social media presence or discussions about recent sports tech innovations, demonstrating your enthusiasm can make a lasting impression.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in audience growth and retention. Use specific metrics to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sports and technology. Mention how your skills align with the responsibilities of the Digital Marketing Manager role, especially in organic social strategy and retention marketing.
Showcase Your Creativity: Provide examples of innovative marketing campaigns you've led or contributed to. Highlight any use of AI tools in content production and how it enhanced engagement or retention.
Highlight Collaboration Skills: Emphasise your experience working cross-functionally with teams like CRM, Product Marketing, and Digital PR. Showcase how you’ve successfully driven brand awareness and user engagement through collaboration.
How to prepare for a job interview at FairPlay Sports Media
✨Showcase Your Passion for Sports
Make sure to express your enthusiasm for sports and how it drives your marketing strategies. Share specific examples of how your passion has influenced your previous work, especially in audience engagement and retention.
✨Demonstrate Data-Driven Decision Making
Prepare to discuss how you've used data to inform your marketing campaigns. Be ready to present metrics from past projects that highlight your ability to analyse performance and make actionable recommendations.
✨Highlight Cross-Team Collaboration
Since the role involves working with various teams, share experiences where you successfully collaborated across departments. Emphasise your communication skills and how they contributed to achieving common goals.
✨Innovate with AI Tools
Given the emphasis on integrating AI in content production, come prepared with ideas on how you can leverage AI tools to enhance marketing efforts. Discuss any relevant experience you have with technology in your previous roles.
