At a Glance
- Tasks: Lead monetisation efforts and maximise revenue across digital platforms.
- Company: Join FairPlay SportsMedia, a dynamic sports media network.
- Benefits: Enjoy unlimited holiday, free gym membership, and a £1,000 training fund.
- Other info: Diverse and inclusive culture with excellent career growth opportunities.
- Why this job: Be at the forefront of innovation in the fast-paced iGaming sector.
- Qualifications: Experience in monetisation strategies and strong analytical skills.
The predicted salary is between 56700 - 69300 £ per year.
About the role
This role will sit at the centre of the business, leading on our Monetisation (advertising and affiliate revenue) efforts.
As the Global expert and leader, you will work cross-functionally to maximise yield across our digital platforms - creating packaged solutions and strategies to execute locally with Country Managers (and their teams).
To summarise the role, you will
Lead yield optimisation by maximising revenue from advertising and affiliate partnerships, using data-driven insights to continuously improve performance.
Develop and productise monetisation solutions unlocking new revenue opportunities across digital platforms.
Enable and empower the sales team with tools, strategies, and insights that drive client success and accelerate revenue growth.
You will be responsible for
- Product Deployment & Go-to-Market
- Provide thought leadership to the product development process, shaping, challenging and informing product and prioritisation approaches, based upon market insight and commercial strategies.
- Define and execute go-to-market plans, including packaging and positioning of advertising products (for internal & external audiences) to drive usage and revenue.
- Lead the successful rollout and adoption of FPSM advertising solutions across O&O sites and partner environments.
- Collaborate closely with product, marketing, and commercial teams to ensure cohesive execution and measurable outcomes.
- Commercial Strategy & Ownership
- Jointly accountable for revenue, usage, and cost metrics alongside Sales and Territory leads, defining optimal ad mix/load for O&O and partner site inventory.
- Create and maintain detailed business plans and forecasts to drive digital ad product growth and monetisation.
- Develop and manage 3rd party advertising inventory monetisation strategies, including SSP/DSP integrations and Google marketplace partnerships.
- Management oversight of Ad/Site Operations team, with experience to help them build efficient and scalable processes to effectively support business goals.
- Stakeholder Engagement & Enablement
- Translate stakeholder and market feedback into business requirements for Product teams, forming the basis of future development and innovation.
- Act as an internal evangelist, providing education and product marketing support to Sales, Territories, and other key stakeholders.
- Support the Sales and Partnerships teams throughout the lifecycle of B2B pitches - from lead qualification to deal closure and implementation.
You will be accountable for
- Growth in ad product usage and revenue on O&O platforms.
- Increased monetisation efficiency across internal and partner environments.
- Effective roll-out of new digital advertising products and features.
- Positive stakeholder feedback and internal adoption of product marketing materials.
You will be supporting
- Local Country Managers
- Partnerships Team
- Operator and Media Sales Teams
- Product and Marketing Teams
- About Fair Play Sports Media
About Fair Play Sports Media We're a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners.
We empower sports fans with real-time intelligence, premium independent content, and unique tools so they can compete in the sports betting game.
Fair Play Sports Media is a collection of market leading brands including oddschecker, Who Scored, Super Scommesse, Fair Play Technologies and Confido.
In addition, Fair Play has a vast network across the sports tech and media industries through our partnerships including Reach, Gazzetta dello Sport, DAZN, Sports Grid and The Jockey Club amongst others.
i Gaming is one of the fastest-growing and most technologically innovative sectors, and we're on top of our game, powered by market-leading tech and driven by brilliant people.
We champion diversity and operate an open and inclusive culture as well as being focused, fast-paced, and always making sure to have fun along the way.
So why not join us at Fair Play and be part of something bigger...
Alongside being challenged daily and a real interest in your development, you will also receive:
- Subsidized Sky HD package, broadband and discounted sky talk
- Free Puregym membership
- Free healthcare with Bupa, life assurance and income protection
- Pension scheme with up to 9% contribution from the company
- £1,000 training fund each financial year, to spend on your professional development
- Unlimited holiday plan
Research shows that women and ethnic minorities are less likely to apply if they don't meet every qualification.
If you're passionate about our purpose, determined to face challenges, and eager to learn, we're committed to building a diverse, inclusive team and ensuring an accessible recruitment process.
If you need any accommodations, please let us know.
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Business Line Owner - Monetisation in City of London employer: FairPlay Sports Media
At FairPlay Sports Media, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to thrive. As a Senior Cloud Security Engineer, you will benefit from our commitment to professional growth through continuous learning opportunities and hands-on experience with cutting-edge technologies in a collaborative environment. Located in a vibrant tech hub, we offer competitive compensation, including on-call pay, and the chance to be part of a forward-thinking team dedicated to revolutionising the sports media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Business Line Owner - Monetisation in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FairPlay Sports Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FairPlay Sports Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FairPlay Sports Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at FairPlay Sports Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Business Line Owner - Monetisation in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FairPlay Sports Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FairPlay Sports Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about FairPlay Sports Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FairPlay Sports Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FairPlay Sports Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FairPlay Sports Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
