Business Line Owner – Fan (Subscription) - 6 month Fixed Term Contract

Business Line Owner – Fan (Subscription) – 6 month Fixed Term Contract

Join to apply for the Business Line Owner – Fan (Subscription) – 6 month Fixed Term Contract role at FairPlay Sports Media

We’re a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners. We empower sports fans with real-time intelligence, premium independent content, and unique tools so they can compete in the sports betting game. FairPlay Sports Media is a collection of market leading brands including oddschecker, WhoScored, SuperScommesse, FairPlay Technologies and Confido. In addition, FairPlay has a vast network across the sports tech and media industries through our partnerships including Reach, Gazzetta dello Sport, DAZN, SportsGrid and The Jockey Club amongst others. iGaming is one of the fastest-growing and most technologically innovative sectors, and we’re on top of our game, powered by market-leading tech and driven by brilliant people. We champion diversity and operate an open and inclusive culture as well as being focused, fast‑paced, and always making sure to have fun along the way. So why not join us at FairPlay and be part of something bigger…

More about this role

We are seeking a Business Line Owner – Fan (Subscription) on a 6 month fixed term contract to lead the way we engage, grow, and retain our audience. This is a pivotal role at the heart of our digital business, combining strategic vision with hands‑on delivery. You will be responsible for deepening relationships with our users, turning casual visitors into loyal fans, and driving the growth of our subscription offering.

At the core of this role you will be working closely with Product, Marketing, and external partners to define and execute strategies that enhance the customer journey, grow recurring subscription revenues, and create meaningful, long‑term value for both our audience and the business. This is an opportunity to shape how we connect with our fans and to build a subscription business that is scalable, sustainable, and commercially successful.

To summarise, you will:

• Engage and grow the audience building loyalty, community, and deeper relationships across digital platforms
• Drive subscription growth by taking a data‑driven approach to growing the subscription business (owned/operated and white‑label) through organic and paid channels
• Lead cross‑functional strategy working closely with Product, Marketing, and partners to optimise journeys, pricing, and scalable growth

You will be responsible for:

Drive deeper engagement with our audience

• Define and deliver an engagement strategy that builds loyalty and community across our digital platforms.
• Partner with Marketing, Product, and Editorial teams to design campaigns and experiences that delight our audience.

Ownership of subscription growth

• Lead the subscription growth strategy across owned and operated products, as well as white‑label partnerships.
• Define and deliver acquisition, retention, and monetisation initiatives.
• Take ownership of subscription revenue targets and KPIs (MRR, LTV, CAC payback, churn).

Product and Marketing collaboration

• Work with Product teams to optimise onboarding, paywalls, pricing, and feature gating.
• Collaborate with Marketing to ensure effective positioning, lifecycle marketing, and acquisition funnels.
• Drive experimentation (A/B tests, pricing trials, offers) to improve conversion and retention.

Best practice and data‑driven growth

• Establish and champion subscription growth best practice across the company.
• Build and monitor dashboards, carrying out deep analysis of funnel performance, cohorts, churn, and ARPU.
• Translate insights into actionable growth playbooks and scalable strategies.

Partnership management

• Develop and optimise white‑label subscription models with partners.
• Ensure smooth operational alignment across billing, entitlements, and product delivery.
• Balance partner needs with sustainable growth principles.

You will be supporting:

• Local Country Managers
• Partnerships Team
• Product and Marketing Teams
• Proven track record in scaling subscription businesses (ideally within consumer digital, media, or SaaS).
• Strong understanding of subscription metrics, retention levers, and growth loops.
• Experience working cross‑functionally with Product and Marketing.
• Analytical and data‑driven, with strong commercial acumen.
• Ability to balance growth with profitability.
• Comfortable operating at both a strategic and hands‑on level, willing to dive into the detail to make things happen.
• Excellent communicator and stakeholder manager.

What you’ll get back from us

Alongside being challenged daily and a real interest in your development, you will also receive:

• Subsidized Sky HD package, broadband and discounted sky talk
• Free Puregym membership
• Free healthcare with Bupa, life assurance and income protection
• Pension scheme with up to 9% contribution from the company
• £1,000 training fund each financial year, to spend on your professional development
• Unlimited holiday plan

Research shows that women and ethnic minorities are less likely to apply if they don’t meet every qualification. If you’re passionate about our purpose, determined to face challenges, and eager to learn, we encourage you to apply even if you don’t tick every box. We’re committed to building a diverse, inclusive team and ensuring an accessible recruitment process. If you need any accommodations, please let us know.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Advertising

Industries

Technology, Information and Internet

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