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- Tasks: Drive corporate and MICE business while managing key client relationships.
- Company: Fairmont St Andrews, a luxury resort in the Home of Golf.
- Benefits: Competitive salary, complimentary golf access, discounts on hotels and dining.
- Why this job: Join a dynamic team and represent a globally recognised luxury brand.
- Qualifications: Experience in luxury hotel sales and strong relationship-building skills.
- Other info: Enjoy regular social events and excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Fairmont St Andrews is one of Scotland’s most iconic five‑star luxury resorts, set in the world‑famous Home of Golf. Our 213‑bedroom resort features two championship golf courses, an award‑winning spa and leisure facility, and a collection of exceptional dining venues, including our AA Rosette restaurant, St Andrews Clubhouse & Grill, showcasing the finest Scottish steak and seafood. Located just outside St Andrews, with easy access from Leuchars Railway Station and Dundee, Fairmont St Andrews offers a truly world‑class guest experience in an unforgettable setting.
We are seeking a Senior Sales Manager to join our dynamic Sales & Marketing team. This is a truly unique opportunity to drive corporate and MICE business while representing a globally recognised luxury brand in the Home of Golf. As Senior Sales Manager, you will lead the sales efforts for our MICE market across a designated territory, developing new business and nurturing key accounts. You will manage the sales process from lead generation to booking while your focus will be on driving revenue, building strong client relationships, and working closely with internal teams to deliver outstanding guest experiences. This role will also involve travel to attend trade shows, exhibitions, and sales missions across the UK and Europe.
Key Responsibilities
- Develop new accounts and manage key client relationships to maximise revenue
- Execute proactive sales through face‑to‑face meetings, site visits, and presentations
- Collaborate with marketing, events, and Accor Global Sales teams to implement MICE strategies
- Lead, mentor, and develop junior sales team members
- Maintain accurate records in Opera Sales & Catering and ensure excellent communication across teams
- Attend trade shows, familiarisation trips, and other events to generate business opportunities
Qualifications
- Proven experience in sales management within luxury hotels or premium venues
- Strong MICE or corporate sales experience, with a results‑driven approach
- Excellent communicator and relationship‑builder
- Highly organised, commercially aware, and comfortable managing a team
- Flexible and adaptable, with the ability to work across a 7‑day operation
What is in it for you
- Competitive Salary
- Complimentary access to our Championship Golf Courses
- Discounted colleague rates for Accor Hotels worldwide
- Staff Shuttle Service to/from St Andrews
- Complimentary Staff Canteen
- 50% off dining in all of our Food & Beverage Outlets
- Fantastic colleague discounts for Spa Treatments and Spa Retail Products
- Access to Vivup - a comprehensive employee benefits platform
- Complimentary access to our Leisure facilities including our Gym and Pool services
- Regular Social Events including a complimentary Christmas Ball and Summer BBQ
- Colleague discounts in our Retail Shops
Senior Sales Manager employer: FAIRMONT
Contact Detail:
FAIRMONT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Sales Manager
✨Tip Number 1
Get to know the company inside out! Research Fairmont St Andrews, its values, and what makes it unique. This will help you tailor your approach and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Attend industry events, trade shows, and exhibitions where you can meet potential colleagues and clients. Building relationships is key in the sales game, especially in the luxury sector.
✨Tip Number 3
Practice your pitch! Prepare to discuss your previous successes in MICE and corporate sales. Be ready to share specific examples of how you've driven revenue and built client relationships.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining our dynamic team at Fairmont St Andrews.
We think you need these skills to ace Senior Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Sales Manager role. Highlight your experience in luxury sales and MICE, showcasing how you've driven revenue and built client relationships in previous positions.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills align with our needs. Be sure to mention any relevant achievements that demonstrate your sales prowess.
Showcase Your Communication Skills: As a Senior Sales Manager, excellent communication is key. In your application, make sure to convey your ability to build relationships and collaborate with teams. Use clear and engaging language to reflect your personality.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at FAIRMONT
✨Know Your Market
Before the interview, dive deep into the MICE market and understand the trends affecting luxury hotels. Familiarise yourself with Fairmont St Andrews' unique offerings and how they stand out in the competitive landscape. This knowledge will help you demonstrate your expertise and show that you're genuinely interested in the role.
✨Showcase Your Sales Success
Prepare to discuss specific examples of your past sales achievements, especially in the luxury hotel sector. Use metrics to highlight your success in driving revenue and building client relationships. This will not only showcase your skills but also align with the results-driven approach they’re looking for.
✨Engage with the Team
Since this role involves collaboration with various teams, be ready to discuss how you've successfully worked with marketing and events in the past. Share examples of how you’ve led or mentored junior team members, as this will demonstrate your leadership capabilities and fit within their dynamic Sales & Marketing team.
✨Ask Insightful Questions
Prepare thoughtful questions about the company culture, the sales strategies they currently employ, and how they measure success in the MICE market. This shows your enthusiasm for the role and helps you gauge if the company is the right fit for you. Plus, it keeps the conversation flowing!