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- Tasks: Lead marketing strategies, optimise digital presence, and engage with media to boost brand awareness.
- Company: Join a dynamic team at Fairmont, part of the Accor family, known for excellence.
- Benefits: Enjoy exclusive discounts, competitive salary, 28 days holiday, and unique training opportunities.
- Why this job: Make an impact in luxury hospitality while working with extraordinary people.
- Qualifications: Degree in Marketing or related field with 3-5 years experience in digital marketing.
- Other info: Flexible work environment with opportunities for growth and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Presenting marketing performance updates at monthly meetings, highlighting ROI, insights, and opportunities for new activity in response to business trends. Collaborating with the Director of Sales and Marketing, General Manager, and Commercial Team to integrate marketing and communications strategies across departments. Maintaining and strengthening relationships with external agencies, partners, and brand representatives to ensure alignment with Fairmont and Accor standards.
Oversee in co-ordination with the Digital Marketing Manager, update the resort’s digital presence, ensuring website, email, and social media platforms reflect brand standards, current content, and strategic messaging. Managing and optimising databases and CRM systems for all business segments, including golf, spa, rooms, and F&B, to drive targeted communication and guest engagement. Acting as the brand champion, ensuring all marketing materials, imagery, and communications adhere to Fairmont’s global identity standards.
Leading the design and production of marketing collateral, both digital and print, to support guest acquisition and retention. Coordinating with Fairmont and Accor regional marketing teams to implement brand campaigns locally. Building and maintaining relationships with local, regional, and national media across travel, lifestyle, business, and leisure sectors. Developing and distributing press releases, coordinating media visits, and acting as spokesperson when required.
Identifying and executing PR opportunities, partnerships, and community initiatives that align with the Fairmont brand and promote resort awareness. Monitoring media coverage, evaluating results, and circulating relevant stories internally. Coordinating and supporting resort events, including weddings, corporate launches, and trade exhibitions, ensuring consistent branding and communication. Organizing and promoting in-house events such as wedding fairs and F&B activations.
Developing and maintaining local partnerships and community initiatives that enhance brand reputation and drive positive PR exposure. Representing the resort at trade shows, media events, and relevant exhibitions to explore new opportunities. Compiling monthly marketing performance reports, highlighting activity, spend, ROI, and key learnings. Monitoring campaign effectiveness, adjusting plans to maximise impact and return on investment.
Supporting and collaborating with all departments to ensure marketing initiatives drive revenue and guest engagement. Mentoring, training, and guiding marketing team members and colleagues to build skills and foster a guest-focused culture.
Qualifications
- Degree in Marketing, Communications, Business, or a related field, or equivalent commercial experience
- 3–5 years’ experience in e-commerce, digital marketing, or a similar role in hospitality or related industries
- Excellent communication and customer service skills in written and spoken English
- Ability to engage effectively with luxury clientele and senior stakeholders
- Highly organized, self-motivated, and able to manage competing priorities in a fast-paced environment
- Results-oriented, proactive, and solution-focused with a collaborative approach
- Upholds brand standards for professional conduct and presentation
- Proficient in MS Excel, Word, & PowerPoint
Please note that we believe in flexibility and multi-skilling, and you may be asked to do different tasks from time to time to enable us to meet the needs of our guests and colleagues.
Additional Information
- Exclusive Discounts: Fairmont Cheshire, The Mere, Spa and Golf discount
- Fairmont, Raffles, and Accor Hotels (friends and family rates are included)
- 20% off food and beverage in on-site restaurants
- Colleague restaurant
- Being part of The Mere Team – our culture is unique! You will benefit from training and development opportunities
- Competitive salary and benefits including pension
- 28 days of holiday including public holidays
- 1-5 days service award based on length of service
- Special rates for Fairmont Cheshire, The Mere colleagues and their friends & family and discount across Accor hotels worldwide
- And last but not least you will get to work with a team of EXTRAORDINARY people
Marketing and Communications Manager in Knutsford employer: FAIRMONT
Contact Detail:
FAIRMONT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Communications Manager in Knutsford
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join relevant groups on social media, and don’t be shy about reaching out to folks on LinkedIn. Building relationships can open doors that a CV just can’t.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your achievements and how they relate to the role. Use specific examples from your past experiences to demonstrate your impact, especially in marketing and communications.
✨Be Ready for the Interview
Prepare for common interview questions but also think about how you can tie your answers back to the job description. Show them you understand their needs and how you can help drive results in their marketing efforts.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at Fairmont.
We think you need these skills to ace Marketing and Communications Manager in Knutsford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing and Communications Manager role. Highlight relevant experience, especially in e-commerce and digital marketing, and don’t forget to showcase your ability to engage with luxury clientele.
Craft a Compelling Cover Letter: Your cover letter should tell us why you’re the perfect fit for this role. Share specific examples of how you've driven marketing performance and collaborated with teams in the past. We love a good story!
Showcase Your Communication Skills: Since communication is key in this role, ensure your written application is clear, concise, and free of errors. Use professional language but let your personality shine through – we want to get to know you!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at FAIRMONT
✨Know Your Marketing Metrics
Make sure you brush up on key marketing performance metrics like ROI and campaign effectiveness. Be ready to discuss how you've used these insights in past roles to drive results, as this will show your analytical skills and understanding of the business.
✨Showcase Your Collaboration Skills
Since the role involves working closely with various teams, prepare examples of how you've successfully collaborated with different departments in the past. Highlight any specific projects where teamwork led to successful outcomes, as this will demonstrate your ability to integrate marketing strategies across departments.
✨Be a Brand Champion
Familiarise yourself with Fairmont's brand standards and values. During the interview, express how you can uphold and promote these standards through your marketing initiatives. This will show that you're not just looking for a job, but that you're genuinely interested in representing the brand.
✨Prepare for PR Scenarios
Think about potential PR opportunities or community initiatives that could align with the Fairmont brand. Be ready to discuss how you would approach these situations, as well as any relevant experience you have in managing media relations or events. This will highlight your proactive and solution-focused mindset.
