At a Glance
- Tasks: Lead marketing strategies to boost hotel visibility and guest engagement.
- Company: Join Fairmont Windsor Park, a luxurious retreat blending heritage with modern elegance.
- Benefits: Enjoy competitive salary, 28 days holiday, free meals, and discounts for friends and family.
- Why this job: Be part of a dynamic team driving luxury experiences in a stunning countryside setting.
- Qualifications: 5+ years in luxury marketing, degree or relevant qualification, strong communication skills.
- Other info: Opportunities for career growth within the expanding Arora group.
The predicted salary is between 43200 - 72000 £ per year.
Fairmont Windsor Park is a beautiful retreat surrounded by 40 acres of English countryside that blends iconic heritage with modern elegance. Our five-star hotel includes 251 luxurious bedrooms and suites accompanied by 7 restaurants and bars offering an unrivalled dining experience. The spa and wellness facilities are inspired by nature and the hotel has state-of-the-art conference facilities.
This is an exciting and varied role where you will work closely with various divisions in the hotel and head office to directly support the commercial objectives of the hotel through effective marketing strategies in the appropriate marketing channels. You will report jointly to and work very closely with the Group Director of Marketing & Communications and the hotel General Manager to support with executing the press and influencer plan, oversee and plan all photography and videography for the hotel and for third parties as necessary. You will look after guest and member communications and collateral.
- Digital and social media strategy, approval and input, as well as advertising management and execution.
- Guest communications & collateral, including email marketing for database subscribers and members.
- Social media strategy, approval & input to drive conversion (traffic to website), engagement and grow the community.
- Advertising management and execution.
- Building the budget and plans to drive awareness and ensuring adverts and assets are created and distributed on time to the relevant publications.
- Food & Beverage marketing and communications strategy and execution.
- Spa & Wellness marketing and communications strategy and execution.
- Meetings, Events and weddings marketing and communications strategy and execution.
- Luxury travel marketing and communications strategy and execution to reach and attract the right audiences for the hotel.
Prepare media review stays internally to ensure the journalists and influencers have the best possible stays, including making all reservations, informing the teams, preparing arrivals, doing hotel tours, and following up to ensure the coverage is happening and that it is reported appropriately.
Photography and videography management. Ensure the hotel photography and videography is up to date. Write shot lists depending on hotel and content needs, plan and oversee shoot. Manage photography and videography budgets. Gain Accor approval of images and oversee successful loading of images to all digital channels.
Digital marketing input and overall responsibility for all brand websites and third parties' websites. Quarterly, monthly and weekly reporting across all touchpoints for sharing with internal stakeholders. Analysing results and pulling relevant learning and insight to be shared as necessary.
Ensure all the projects of the marketing team are delivered on time and accurately, taking responsibility for checking spelling, grammar and content accuracy. Implement Fairmont brand marketing strategies at local level and work closely with Accor and Fairmont teams. Support to head office marketing teams as and when required.
A minimum of 5 years of relevant experience including luxury market experience. Able to lead a team effectively while motivating and driving performance to meet goals and objectives. Educated to degree level or relevant marketing qualification. Exceptional communication skills (verbal and written) and the ability to deal with people at all levels. Organised and self-motivated. Strong analytical skills and data-driven thinking. Strong knowledge of social media and how to optimize the strategy, engagement and conversion. Exceptional eye for detail in line with a luxury brand's expectations. Technical ability to produce creative design material. Knowledge and experience of Adobe Suite (In Design preferable), Canva or equivalent. Creative writing skills for promotions content, website and brand collateral. Good IT skills, particularly with Microsoft Power Point, Microsoft Excel and Microsoft Word.
Competitive salary, 28 days holiday (enhanced after 5 years of service). Free meals on duty, on-site parking is available whilst on duty. Discounted employee friends & family rates at Arora Hotels. Food and beverage discounts. Christmas gifts and employee parties. Introduce a friend scheme. Cycle 2 work scheme. UK attraction discounts @ Merlin Entertainments. Taste card. Life assurance scheme. Wage stream. Employee assistance programme. Arora star employee recognition. Long service recognition award.
We are growing rapidly and with growth comes advancement opportunities. Being part of the Arora group there are exciting opportunities for career progression and development across our properties and brands.
Senior Marketing & Communications Manager employer: Fairmont Windsor Park
Contact Detail:
Fairmont Windsor Park Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing & Communications Manager
✨Tip Number 1
Familiarise yourself with Fairmont Windsor Park's unique offerings and values. Understanding their luxury market positioning and the specific experiences they provide will help you tailor your conversations and demonstrate your genuine interest in the role.
✨Tip Number 2
Network with current or former employees of Fairmont or similar luxury brands. Engaging with them can provide valuable insights into the company culture and expectations, which you can leverage during interviews.
✨Tip Number 3
Showcase your knowledge of digital marketing trends, especially in the luxury sector. Be prepared to discuss how you would implement innovative strategies that align with their brand and attract high-end clientele.
✨Tip Number 4
Prepare examples of successful marketing campaigns you've led, particularly those that involved collaboration across departments. Highlighting your ability to work with various teams will demonstrate your fit for this multifaceted role.
We think you need these skills to ace Senior Marketing & Communications Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and communications, especially within the luxury sector. Use keywords from the job description to demonstrate that you meet the specific requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention specific projects or achievements that align with the responsibilities outlined in the job description, such as managing digital marketing strategies or overseeing photography.
Showcase Your Communication Skills: Since exceptional communication skills are crucial for this role, ensure your application is free of spelling and grammatical errors. Use clear and concise language to convey your ideas effectively.
Highlight Analytical Skills: Include examples of how you've used data-driven insights to inform marketing strategies in previous roles. This could involve discussing specific campaigns where you analysed results and made adjustments based on performance metrics.
How to prepare for a job interview at Fairmont Windsor Park
✨Research the Company
Before your interview, take some time to learn about Fairmont Windsor Park. Understand their values, mission, and the unique aspects of their luxury offerings. This will help you tailor your responses and show genuine interest in the role.
✨Showcase Your Experience
With a minimum of 5 years in relevant roles, be prepared to discuss specific examples of your past marketing successes, especially in the luxury sector. Highlight how your experience aligns with the responsibilities outlined in the job description.
✨Demonstrate Communication Skills
Exceptional communication is key for this role. Practice articulating your thoughts clearly and confidently. Be ready to showcase your writing skills by discussing previous campaigns or content you've created.
✨Prepare Questions
Have insightful questions ready to ask at the end of your interview. This could include inquiries about the team dynamics, the hotel’s marketing strategies, or how success is measured in this role. It shows your enthusiasm and engagement.