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- Tasks: Lead marketing strategies to boost hotel visibility and guest engagement.
- Company: Join Fairmont Windsor Park, a luxurious retreat blending heritage with modern elegance.
- Benefits: Enjoy competitive salary, 28 days holiday, free meals, and discounts for friends and family.
- Why this job: Be part of a dynamic team driving luxury experiences in a stunning countryside setting.
- Qualifications: 5+ years in luxury marketing, degree or relevant qualification, strong communication skills required.
- Other info: Opportunities for career progression within the rapidly growing Arora group.
The predicted salary is between 43200 - 72000 £ per year.
About us... Fairmont Windsor Park is a beautiful, heartfelt retreat surrounded by 40 acres of English countryside that blends iconic heritage with modern elegance. Our five-star hotel includes 251 luxurious bedrooms and suites accompanied by 7 restaurants and bars offering an unrivalled dining experience. The spa and wellness facilities are inspired by nature and the hotel has state of the art conference facilities.
A bit about what you will do... This is an exciting and varied role where you will work closely with various divisions in the hotel and head office to directly support the commercial objectives of the hotel through effective marketing strategies in the appropriate marketing channels. You will report jointly to and work very closely with the Group Director of Marketing & Communications and the hotel General Manager to support with executing the press and influencer plan, oversee and plan all photography and videography for the hotel and for 3rd parties as necessary. You will look after guest and member communications and collateral.
- Digital and social media strategy, approval and input, as well as advertising management and execution.
- Guest communications & collateral, including email marketing for database subscribers and members.
- Social media strategy, approval & input to drive conversion (traffic to website), engagement and grow the community.
- Advertising management and execution.
- Building the budget and plans to drive awareness and ensuring adverts and assets are created and distributed on time to the relevant publications.
- Food & Beverage marketing and communications strategy and execution.
- Spa & Wellness marketing and communications strategy and execution.
- Meetings, Events and weddings marketing and communications strategy and execution.
- Luxury travel marketing and communications strategy and execution to reach and attract the right audiences for the hotel.
Prepare media review stays internally to ensure the journalists and influencers have the best possible stays, including making all reservations, informing the teams, preparing arrivals, doing hotel tours, and following up to ensure the coverage is happening and that it is reported appropriately. Photography and videography management. Ensure the hotel photography and videography is up to date. Write shot lists depending on hotel and content needs, plan and oversee shoot. Manage photography and videography budgets. Gain Accor approval of images and oversee successful loading of images to all digital channels.
Digital marketing input and overall responsibility for all brand websites and 3rd parties' websites. Quarterly, monthly and weekly reporting across all touchpoints for sharing with internal stakeholders. Analysing results and pulling relevant learning and insight to be shared as necessary. Ensure all the projects of the marketing team are delivered on time and accurately, taking responsibility for checking spelling, grammar and content accuracy. Implement Fairmont brand marketing strategies at local level and work closely with Accor and Fairmont teams. Support to head office marketing teams as and when required.
More about you... A minimum of 5 years of relevant experience including luxury market experience. Able to lead a team effectively while motivating and driving performance to meet goals and objectives. Educated to degree level or relevant marketing qualification. Exceptional communication skills (verbal and written) and the ability to deal with people at all levels. Organised and self-motivated. Strong analytical skills and data driven thinking. Strong knowledge of social media and how to optimize the strategy, engagement and conversion. Exceptional eye for detail in line with a luxury brand's expectations. Technical ability to produce creative design material. Knowledge and experience of Adobe Suite (In Design preferable), Canva or equivalent. Creative writing skills for promotions content, website and brand collateral. Good IT skills, particularly with Microsoft Power Point, Microsoft Excel and Microsoft Word.
What's in it for you: Competitive salary, 28 days holiday, enhanced after 5 years of service. Free meals on duty, on-site parking is available whilst on duty. Discounted employee friends & family rates at Arora Hotels. Food and beverage discounts. Christmas gifts and employee parties. Introduce a friend scheme. Cycle 2 work scheme. UK attraction discounts @ Merlin Entertainments. Taste card. Life assurance scheme. Wage stream. Employee assistance programme. Arora star employee recognition. Long service recognition award.
Grow with us... We are growing rapidly and with growth comes advancement opportunities. Being part of the Arora group there are exciting opportunities for career progression and development across our properties and brands.
Senior Marketing & Communications Manager employer: Fairmont Windsor Park
Contact Detail:
Fairmont Windsor Park Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing & Communications Manager
✨Tip Number 1
Familiarise yourself with Fairmont Windsor Park's brand and values. Understanding their luxury positioning and unique offerings will help you tailor your approach during interviews and discussions, showcasing how your experience aligns with their goals.
✨Tip Number 2
Network with professionals in the luxury hospitality sector. Attend industry events or connect with current employees on platforms like LinkedIn to gain insights into the company culture and expectations, which can give you an edge in your application.
✨Tip Number 3
Prepare to discuss specific marketing strategies you've successfully implemented in previous roles. Highlight your experience with digital marketing, social media optimisation, and analytics, as these are crucial for the Senior Marketing & Communications Manager position.
✨Tip Number 4
Showcase your creative skills by preparing a portfolio of your past work. Include examples of successful campaigns, photography, and design materials that demonstrate your ability to meet the high standards expected by a luxury brand like Fairmont.
We think you need these skills to ace Senior Marketing & Communications Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and communications, especially within the luxury sector. Use specific examples that demonstrate your ability to lead teams and execute successful marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the hospitality industry and your understanding of Fairmont Windsor Park's brand. Mention how your skills align with the job requirements and how you can contribute to their marketing objectives.
Showcase Your Creative Skills: Include samples of your previous work, such as marketing campaigns or content you've created. If you have experience with photography or videography, mention it and consider attaching a portfolio link to demonstrate your technical abilities.
Proofread Thoroughly: Before submitting your application, double-check for any spelling or grammatical errors. Given the emphasis on detail in the job description, ensure that your application reflects the high standards expected by Fairmont Windsor Park.
How to prepare for a job interview at Fairmont Windsor Park
✨Research the Company
Before your interview, take some time to learn about Fairmont Windsor Park. Understand their values, mission, and the unique aspects of their luxury offerings. This will help you tailor your responses and show genuine interest in the role.
✨Showcase Your Experience
With a minimum of 5 years in relevant roles, be prepared to discuss specific examples from your past work that demonstrate your ability to lead teams, manage marketing strategies, and drive performance. Use metrics to highlight your successes.
✨Prepare for Creative Challenges
Given the creative nature of the role, think about how you would approach various marketing challenges. Be ready to discuss your ideas for social media strategies, content creation, and how you would engage different target audiences.
✨Demonstrate Strong Communication Skills
Exceptional communication is key for this position. Practice articulating your thoughts clearly and confidently. Be prepared to showcase your writing skills, perhaps by discussing previous campaigns or collateral you've created.
