Social Media Executive

Company Description

Fairmont St. Andrews encapsulates luxury and this experience begins and ends with our colleagues. Fairmont St Andrews is one of Scotland’s most iconic 5-star luxury hotels and resorts in the home of golf. Our 213-bedroom property is located on the outskirts of St Andrews, boasting 2 championship golf courses and an award-winning spa and leisure facility. With multiple food and beverage venues on site, including our two AA Rosette Restaurant, St Andrews Clubhouse & Grill - serving the finest Scottish steak and seafood, we are able to offer our guests a world class experience for dining and leisure activities, right here on property. Within 20 minutes from Leuchars Railway station and 35 minutes from Dundee, we are an easy commute from numerous Scottish destinations.

Job Description

Most hotels document. Fairmont authors. We are looking for a storyteller. Set within 520 acres on the Fife coastline, Fairmont St Andrews is home to two championship golf courses, a luxury spa, restaurants and bars, 213 bedrooms and an exciting calendar of weddings and events. There is no shortage of stories here – we're looking for the person to tell them. As our Social Media Executive, you'll bring Fairmont St Andrews to life across our social and digital channels, capturing the people, places and experiences that make our resort special. This is a hands‑on, on‑site role for someone with a creative eye, a passion for content and an instinct for spotting moments worth sharing.

What You’ll Be Doing

• Creating engaging photography, video, Reels and written content across the resort.
• Managing and scheduling content across Instagram, Facebook, TikTok and LinkedIn.
• Developing our social content calendar alongside the Digital Marketing Manager.
• Creating engaging copy that reflects the Fairmont tone of voice.
• Bringing seasonal campaigns, offers, events and resort experiences to life.
• Engaging with our online community and responding to comments and messages.
• Supporting influencer and content creator visits and collaborations.
• Keeping ahead of social trends and identifying new content opportunities.
• Monitoring performance, engagement and reach to understand what works.
• Working with teams across the resort to uncover great stories.
• Supporting the wider Marketing team with email campaigns, website content, photography, video and other marketing activity.

Qualifications

Who we’re looking for

You’ll be a storyteller first and a social media manager second - but genuinely both.

You’ll spot the content opportunities other people walk past and know how to turn them into something people want to watch, read or share.

You’ll Ideally Bring

• Previous experience in social media, marketing or content creation.
• A strong creative eye and confidence capturing and editing photo and video content.
• Experience with platforms including Instagram, Facebook, TikTok and LinkedIn.
• Knowledge of tools such as Adobe Creative Suite, Canva, CapCut or similar.
• Excellent written communication and storytelling skills.
• Strong organisation and attention to detail.
• An understanding of social media trends, insights and performance.
• A proactive approach and willingness to get out across the resort and capture content as it happens.

Experience within hospitality, luxury or lifestyle brands would be a bonus.

Additional Information

What Is In It For You

• Staff shuttle service to/from St Andrews
• Complimentary staff canteen
• 50% off dining in our Food and Beverage outlets
• Employee rates for Spa treatments and green fees
• Access to gym and pool services
• Growth opportunities
• On‑the‑job training
• Regular social events