Marketing and Communications Manager

Company Description

Fairmont Cheshire, The Mere is one of the North West’s most distinguished luxury destinations. Nestled in the heart of the Cheshire countryside and surrounded by a championship golf course, the resort combines Fairmont’s world-renowned elegance with the warmth and character of its local heritage. Renowned for exceptional service and attention to detail, Fairmont Cheshire, The Mere offers guests an indulgent escape featuring world-class spa experiences, exceptional dining, and outstanding leisure facilities. Whether visiting for relaxation, celebration, or business, Fairmont Cheshire, The Mere is dedicated to creating unforgettable moments and delivering the very best in 5-star luxury hospitality.

Location

On-site in Knutsford, Cheshire, North-West England (not remote)

Your Purpose Will Be

This position is responsible for the management of the Marketing and communications team in the key areas of media coverage, collateral and publications, special events/promotions, community relations and advertising. Reporting to the Director of Sales and Marketing the Marketing and Communications Manager is responsible for developing, managing, and delivering the annual Marketing & PR Plan in alignment with the resort’s business objectives, ensuring all activities support revenue goals and brand positioning.

Job Description

• Presenting marketing performance updates at monthly meetings, highlighting ROI, insights, and opportunities for new activity in response to business trends.
• Collaborating with the Director of Sales and Marketing, General Manager, and Commercial Team to integrate marketing and communications strategies across departments.
• Maintaining and strengthening relationships with external agencies, partners, and brand representatives to ensure alignment with Fairmont and Accor standards.
• Oversee in co-ordination with the Digital Marketing Manager, update the resort’s digital presence, ensuring website, email, and social media platforms reflect brand standards, current content, and strategic messaging.
• Managing and optimising databases and CRM systems for all business segments, including golf, spa, rooms, and F&B, to drive targeted communication and guest engagement.
• Acting as the brand champion, ensuring all marketing materials, imagery, and communications adhere to Fairmont’s global identity standards.
• Leading the design and production of marketing collateral, both digital and print, to support guest acquisition and retention.
• Coordinating with Fairmont and Accor regional marketing teams to implement brand campaigns locally.
• Building and maintaining relationships with local, regional, and national media across travel, lifestyle, business, and leisure sectors.
• Developing and distributing press releases, coordinating media visits, and acting as spokesperson when required.
• Identifying and executing PR opportunities, partnerships, and community initiatives that align with the Fairmont brand and promote resort awareness.
• Monitoring media coverage, evaluating results, and circulating relevant stories internally.
• Coordinating and supporting resort events, including weddings, corporate launches, and trade exhibitions, ensuring consistent branding and communication.
• Organizing and promoting in-house events such as wedding fairs and F&B activations.
• Developing and maintaining local partnerships and community initiatives that enhance brand reputation and drive positive PR exposure.
• Representing the resort at trade shows, media events, and relevant exhibitions to explore new opportunities.
• Compiling monthly marketing performance reports, highlighting activity, spend, ROI, and key learnings.
• Monitoring campaign effectiveness, adjusting plans to maximise impact and return on investment.
• Supporting and collaborating with all departments to ensure marketing initiatives drive revenue and guest engagement.
• Mentoring, training, and guiding marketing team members and colleagues to build skills and foster a guest-focused culture.

Qualifications

• Degree in Marketing, Communications, Business, or a related field, or equivalent commercial experience.
• 3–5 years’ experience in e-commerce, digital marketing, or a similar role in hospitality or related industries.
• Excellent communication and customer service skills in written and spoken English.
• Ability to engage effectively with luxury clientele and senior stakeholders.
• Highly organized, self-motivated, and able to manage competing priorities in a fast-paced environment.
• Results-oriented, proactive, and solution-focused with a collaborative approach.
• Upholds brand standards for professional conduct and presentation.
• Proficient in MS Excel, Word, & PowerPoint.

Additional Information

Please note that we believe in flexibility and multi-skilling, and you may be asked to do different tasks from time to time to enable us to meet the needs of our guests and colleagues.

What is in it for you?

• Exclusive Discounts: Fairmont Cheshire, The Mere, Spa and Golf discount Fairmont, Raffles, and Accor Hotels (friends and family rates are included).
• 20% off food and beverage in on-site restaurants.
• Being part of The Mere Team – our culture is unique! You will benefit from training and development opportunities.
• Competitive salary and benefits including pension.
• 28 days of holiday including public holidays.
• 1-5 days service award based on length of service.
• Special rates for Fairmont Cheshire, The Mere colleagues and their friends & family and discount across Accor hotels worldwide.
• And last but not least you will get to work with a team of EXTRAORDINARY people.