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- Tasks: Drive digital marketing strategies to boost hotel revenue across various channels.
- Company: Join Fairmont Cheshire, a luxury destination known for exceptional service and elegance.
- Benefits: Enjoy exclusive discounts, competitive salary, and 28 days of holiday.
- Why this job: Be part of a dynamic team creating unforgettable guest experiences in a stunning location.
- Qualifications: 3-5 years in digital marketing or e-commerce, with strong communication skills.
- Other info: Flexible work environment with opportunities for training and career growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: On-site in Knutsford, Cheshire, North-West England (not remote)
Fairmont Cheshire, The Mere is one of the North West’s most distinguished luxury destinations. Nestled in the heart of the Cheshire countryside and surrounded by a championship golf course, the resort combines Fairmont’s world‑renowned elegance with the warmth and character of its local heritage. Renowned for exceptional service and attention to detail, Fairmont Cheshire, The Mere offers guests an indulgent escape featuring world‑class spa experiences, exceptional dining, and outstanding leisure facilities.
Your Purpose Will Be
The Digital Marketing Manager is responsible for determining tactical efforts, which drive revenue to the hotel on all streams: Rooms, F&B, MICE, Golf, Spa & other ancillaries. Working hand‑in‑hand with the Director of Sales & Marketing and the Revenue Manager to ensure a cohesive approach to align digital strategies on direct and indirect with revenue goals. This role involves managing the hotel websites, OTAs, CRM, digital marketing, social media and email marketing campaigns to ensure consistent and effective online engagement with potential and existing guests.
Job Description
- Contribute to the overall hotel strategy, including annual marketing planning and budgeting, working closely with Marketing, Sales, Revenue, PR, and F&B teams
- Develop and manage annual and quarterly digital and e‑commerce plans and budgets across direct and indirect channels
- Identify market trends, insights, and revenue opportunities to drive growth across Rooms, F&B outlets, and MICE
- Own the design, content, functionality, and performance of the hotel website, ensuring brand consistency, optimal user experience, SEO/SEA effectiveness, and conversion optimization
- Ensure website content is high‑quality, relevant, and regularly updated with promotions, events, and offers
- Drive web direct performance through SEO, SEA, display advertising, content marketing, and conversion rate optimization
- Ensure Accor App visibility, content accuracy, and usage uplift in line with brand standards
- Manage relationships with Online Travel Agencies (OTAs) and distribution partners, coordinating strategy and promotions with the Director of Revenue
- Activate and optimise digital tools and sponsored products across OTA platforms
- Monitor rate parity and optimise hotel content, imagery, offers, and visibility across OTAs, metasearch, and GDS
- Plan, execute, and optimise paid media campaigns across search, display, social, and metasearch channels
- Lead social media and influencer marketing strategies aligned with brand positioning and source markets
- Manage CRM and email marketing activities for Rooms, F&B, and other outlets in line with strategy and corporate guidelines
- Use data and analytics to evaluate and optimise the end‑to‑end customer journey across digital touchpoints
- Oversee the hotel’s online reputation, monitoring guest feedback and working closely with Guest Relations and Operations teams to address issues and enhance guest experience
Qualifications
- Degree in Marketing, Communications, Business, or a related field, or equivalent commercial experience
- 3–5 years’ experience in e‑commerce, digital marketing, or a similar role in hospitality or related industries
- Excellent communication and customer service skills in written and spoken English
- Ability to engage effectively with luxury clientele and senior stakeholders
- Proficiency in web analytics tools (e.g., Google Analytics), CMS platforms, and digital marketing technologies
- Strong understanding of SEO, SEM, and online marketing strategies to drive revenue growth
- Familiarity with hotel systems, OTA platforms, and third‑party distribution channels is advantageous
- Highly organised, self‑motivated, and able to manage competing priorities in a fast‑paced environment
- Results‑oriented, proactive, and solution‑focused with a collaborative approach
- Upholds brand standards for professional conduct and presentation
Please note that we believe in flexibility and multi‑skilling, and you may be asked to do different tasks from time to time to enable us to meet the needs of our guests and colleagues.
What is in it for you?
- Exclusive Discounts: Fairmont Cheshire, The Mere, Spa and Golf discount
- Fairmont, Raffles, and Accor Hotels (friends and family rates are included)
- 20% off food and beverage in on‑site restaurants
- Colleague restaurant
- Being part of The Mere Team – our culture is unique!
- You will benefit from training and development opportunities
- Competitive salary and benefits including pension
- 28 days of holiday including public holidays
- 1–5 days service award based on length of service
- Special rates for Fairmont Cheshire, The Mere colleagues and their friends & family and discount across Accor hotels worldwide
- And last but not least you will get to work with a team of EXTRAORDINARY people
Digital Marketing Manager in London employer: Fairmont Hotels & Resorts
Contact Detail:
Fairmont Hotels & Resorts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local events, join online forums, or even hit up social media groups related to digital marketing. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. Include case studies, analytics results, and any successful campaigns you've run. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t just apply – engage! When you find a job listing that excites you, reach out to the hiring manager or someone in the team via LinkedIn. A friendly message expressing your interest can set you apart from the crowd and show your enthusiasm for the role.
✨Tip Number 4
Keep it real with follow-ups! After an interview, send a thank-you email to express your appreciation for the opportunity. It’s a simple gesture that can leave a lasting impression and keep you top of mind as they make their decision.
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience in e-commerce and digital marketing, especially in hospitality. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for Fairmont Cheshire, The Mere. Share your passion for luxury hospitality and how you can contribute to our goals. Keep it engaging and personal!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use numbers and examples to demonstrate how you've driven revenue growth or improved online engagement in previous roles. We love seeing results!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Fairmont Hotels & Resorts
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially in hospitality. Be ready to discuss your experience with SEO, SEM, and how you've driven revenue through digital channels. Show them you know your stuff!
✨Showcase Your Creativity
Prepare to share examples of successful campaigns you've managed. Whether it's a social media strategy or an email marketing campaign, highlight your creative approach and the results you achieved. They want to see how you can bring fresh ideas to their luxury brand.
✨Understand Their Brand
Do your homework on Fairmont Cheshire, The Mere. Familiarise yourself with their values, services, and target audience. This will help you tailor your answers and demonstrate that you're genuinely interested in contributing to their unique culture and goals.
✨Ask Insightful Questions
Prepare some thoughtful questions about their current digital strategies and future goals. This shows you're not just there to talk about yourself but are also invested in understanding how you can add value to their team.
