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- Tasks: Join us as a Marketing Coordinator, managing events, social media, and student ambassadors.
- Company: Fairfield School of Business offers inclusive higher education in business and healthcare management.
- Benefits: Enjoy a competitive salary, dynamic work environment, and opportunities for personal growth.
- Why this job: Be part of a vibrant community, making a real impact on students' lives and local outreach.
- Qualifications: A degree in Marketing or Business is preferred; previous marketing experience is a plus.
- Other info: This is a full-time, permanent role based in Croydon, with a salary range of £30,000-£38,000.
The predicted salary is between 25000 - 32000 £ per year.
Fairfield School of Business (FSB), an OFS registered private higher education provider founded in 2006 with campuses in London, Birmingham, Leicester and Sheffield, provides industry-relevant qualifications in business and healthcare management, in partnership with leading UK universities. Our focus is to offer an open and inclusive learning and teaching environment for both students and staff. We are also committed to providing access to higher education to those who may not have formal qualifications, financial means or can commit to the schedule of a mainstream university.
FSB is seeking a dynamic and proactive Marketing Coordinator to be based at its campus in Croydon. The Marketing Coordinator will play a crucial role in bridging the gap between the local campus's unique requirements and the central marketing team's strategies and initiatives. This position encompasses a wide range of responsibilities, including:
- Serve as the primary point of contact between the local campus and the central marketing team. Collaborate with campus staff to understand their specific marketing needs and goals.
- Student Ambassador Management: Recruit, train, and manage a team of student ambassadors to promote FSB and engage with the student community. Coordinate student ambassador activities and initiatives.
- Manage Referral Scheme: Promote and oversee the local "Refer a Friend" program to encourage current students to refer new students. Track referrals and ensure rewards are distributed accurately.
- Events Planning: Plan, organize, and execute local on-campus and off-campus events to attract prospective students, engage current students, and foster community connections. Collaborate with campus and central marketing teams to ensure successful event outcomes.
- Signage Oversight: Regularly review and maintain campus signage to ensure branding consistency and information accuracy.
- Social Media: Generate, curate, and schedule content for the local campus's social media channels. Collaborate with the central marketing team to align social media and PR efforts with overall strategies.
- Market Research: Conduct market research to identify local trends, preferences, and competitors. Provide insights and recommendations based on research findings to inform marketing strategies.
- Identify Promotional Opportunities: Identify and evaluate promotional opportunities within nearby communities, including partnerships, sponsorships, and local advertising. Collaborate with central marketing to execute and measure the success of local promotional campaigns.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- Previous marketing experience, preferably in an educational or related setting.
- Strong communication and interpersonal skills.
- Creative thinker with the ability to develop engaging marketing initiatives.
- Organized and detail-oriented with excellent project management skills.
- Proficiency in social media management and content creation.
- Knowledge of local marketing trends and opportunities.
Job Types: Full-time, Permanent
Pay: £30,000.00-£38,000.00 per year
Schedule: Monday to Friday
Education: Bachelor's (preferred)
Work Location: In person
Locations
Marketing Coordinator in Croydon, Surrey employer: Fairfield School of Business
Contact Detail:
Fairfield School of Business Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Coordinator in Croydon, Surrey
✨Tip Number 1
Familiarise yourself with Fairfield School of Business and its unique offerings. Understanding their mission and values will help you tailor your conversations and demonstrate how your skills align with their goals during interviews.
✨Tip Number 2
Network with current or former employees of FSB, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can give you an edge in your application process.
✨Tip Number 3
Showcase your local knowledge of Croydon and surrounding areas. Highlighting your understanding of the community will demonstrate your ability to identify promotional opportunities and engage effectively with potential students.
✨Tip Number 4
Prepare examples of past marketing initiatives you've led or contributed to, particularly in educational settings. Being able to discuss specific campaigns and their outcomes will illustrate your experience and creativity to the hiring team.
We think you need these skills to ace Marketing Coordinator in Croydon, Surrey
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in educational settings. Emphasise skills like project management, social media proficiency, and any previous roles that involved community engagement.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for education and marketing. Mention specific experiences that align with the responsibilities of the Marketing Coordinator role, such as event planning or managing teams.
Showcase Your Creativity: Include examples of past marketing initiatives you've developed or contributed to. This could be campaigns, social media content, or events that demonstrate your creative thinking and ability to engage audiences.
Highlight Local Knowledge: Since the role involves understanding local market trends, mention any familiarity you have with the Croydon area or similar communities. This can set you apart as a candidate who can effectively connect with the local audience.
How to prepare for a job interview at Fairfield School of Business
✨Know the Company Inside Out
Before your interview, make sure to research Fairfield School of Business thoroughly. Understand their mission, values, and the specific programmes they offer. This will help you tailor your answers and show genuine interest in the role.
✨Showcase Your Marketing Skills
Prepare examples from your previous experience that demonstrate your marketing skills, especially in an educational context. Be ready to discuss how you've successfully managed events, social media campaigns, or student engagement initiatives.
✨Be Ready for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities. For instance, you might be asked how you would handle a low turnout at an event or how to effectively promote the 'Refer a Friend' scheme. Think through potential challenges and your strategies to overcome them.
✨Highlight Your Communication Skills
As a Marketing Coordinator, strong communication is key. Be prepared to discuss how you’ve effectively collaborated with teams in the past, managed student ambassadors, or communicated marketing strategies. Use specific examples to illustrate your points.
