At a Glance
- Tasks: Support PR strategies, manage influencer relations, and assist with brand events.
- Company: Join Fairfax & Favor, a modern British heritage brand focused on craftsmanship and community.
- Benefits: Enjoy competitive pay, generous discounts, and exciting internal events.
- Other info: Full-time role with opportunities for travel and career growth.
- Why this job: Dive into luxury fashion and build relationships while enhancing brand visibility.
- Qualifications: Degree in PR, Marketing, or related field preferred; relevant experience considered.
The predicted salary is between 25000 - 32000 € per year.
At Fairfax & Favor, we are growing a modern British heritage brand built on craftsmanship, community, and thoughtful growth. PR, influencer, and affiliate marketing are central to expanding brand awareness, cultural relevance, and commercial success in the UK and internationally.
The PR Assistant will support the delivery of PR, influencer, and affiliate activity, reporting to the PR Manager. This role suits someone organised, creative, and commercially minded, with a passion for luxury fashion and relationship building.
Responsibilities include:
- Managing press and influencer relations.
- Supporting affiliate partnerships and events.
- Creating engaging communications to enhance brand visibility across press, social, and digital channels.
What you will be doing:
- PR & Press: Support the delivery of Fairfax & Favor's PR strategy across fashion, lifestyle, and regional press. Draft and distribute press releases, media alerts and PR materials. Assist with pitching product launches, campaigns and seasonal stories to press contacts. Build and maintain strong relationships with editors, journalists, stylists and media contacts. Coordinate press send-outs, sample requests and returns. Maintain and update press databases, coverage trackers and reporting documents. Monitor and report on PR coverage and campaign performance. Support the organisation and execution of press appointments, events and brand activations. Represent the brand professionally at events, launches and industry appointments.
- Influencer & Affiliate Marketing: Support the execution of influencer partnerships across organic and affiliate campaigns. Research and outreach to new influencers and creators aligned with the Fairfax & Favor brand. Assist with influencer gifting, seasonal mailers, campaign activations and content opportunities. Support affiliate relationship management across press and influencer partners. Work with affiliate platforms including AWIN and LTK to manage partnerships, track performance and identify growth opportunities. Pitch affiliate opportunities, launches and key campaigns to relevant media and creators. Monitor influencer and affiliate performance, compiling insights and reports to support optimisation.
- Events & Brand Support: Support the planning and delivery of brand events, influencer experiences and PR activations. Assist with guest list management, event logistics and post-event follow-up. Provide on-site support at events when required. Support cross-functional collaboration with marketing, e-commerce and social teams to ensure aligned brand messaging. Assist with ad hoc administrative and operational tasks to support the smooth running of the PR department.
More about you!
Education & Qualifications: Degree in PR, Marketing, Communications, Fashion or a related field preferred. Relevant industry experience may be considered in place of formal qualifications.
Experience: Previous experience in PR, influencer marketing or affiliate marketing, ideally within fashion, luxury or lifestyle sectors. Experience drafting press releases and media materials. Understanding of influencer marketing and affiliate strategies. Familiarity with affiliate platforms such as AWIN and LTK. Experience supporting events, launches or brand activations. Understanding of the luxury consumer and premium brand positioning.
Knowledge & Skills: Excellent written and verbal communication skills. Strong copywriting skills with attention to tone and detail. Highly organised with excellent time management. Strong relationship-building and networking abilities. Confident using Microsoft Office including Excel, PowerPoint and Word. Analytical mindset with the ability to interpret campaign and affiliate performance. Ability to manage multiple projects and work to deadlines in a fast-paced environment. Strong attention to detail and a proactive, solutions-focused attitude.
Personal Qualities: Creative and culturally aware. Professional and confident communicator. Enthusiastic team player with a collaborative approach. Self-starter with a willingness to learn. Organised, resourceful and adaptable. Passionate about luxury fashion, digital culture and brand storytelling.
Further Information:
- Hours: Full Time, 37.5 Hours per Week (Monday to Friday 09:00 - 17:00)
- Office Location: Narford, Norfolk, PE32 1JA
- UK travel will be required with overnight stays and weekend work depending on the events in motion at the time.
- Smart Casual Dress
- Access to our staff sales website with up to 70% off
- Access to a 50% off new items upon successful probation
- Internal Staff Events
- 20 Days Holiday + 8 Bank Holiday Days
- 1 Extra day's holiday per January to December calendar year worked, capped at 5 days.
Public Relations Assistant employer: FAIRFAX & FAVOR
At Fairfax & Favor, we pride ourselves on being an exceptional employer that fosters a vibrant work culture centred around craftsmanship and community. As a Public Relations Assistant, you will enjoy a supportive environment that encourages creativity and professional growth, with access to exclusive staff discounts and internal events. Our commitment to employee development and a collaborative atmosphere makes us an ideal choice for those passionate about luxury fashion and brand storytelling.
StudySmarter Expert Advice🤫
We think this is how you could land Public Relations Assistant
✨Tip Number 1
Get your networking game on! Attend industry events, connect with PR professionals, and don’t be shy about introducing yourself. Building relationships is key in PR, so make sure to follow up with anyone you meet.
✨Tip Number 2
Show off your creativity! When you’re at events or meetings, think of unique ways to pitch ideas or present yourself. A memorable approach can set you apart from the crowd and leave a lasting impression.
✨Tip Number 3
Stay organised and keep track of your contacts. Use tools like spreadsheets or apps to manage your press lists and influencer connections. This will help you stay on top of your outreach and ensure you never miss an opportunity.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing passionate candidates who are eager to join our team. Make sure your application reflects your enthusiasm for luxury fashion and PR!
We think you need these skills to ace Public Relations Assistant
Some tips for your application 🫡
Show Your Passion for PR:When you're writing your application, let your enthusiasm for public relations shine through! Share any relevant experiences or projects that highlight your love for luxury fashion and relationship building. We want to see that you’re genuinely excited about the role!
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for this specific role. Highlight your skills in PR, influencer marketing, and any experience with affiliate strategies. We appreciate when candidates take the time to align their application with what we’re looking for!
Be Creative with Your Writing:Since strong copywriting skills are key for this position, don’t hesitate to showcase your creativity in your application. Use engaging language and a professional tone that reflects your understanding of our brand. We love seeing applicants who can communicate effectively!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Fairfax & Favor!
How to prepare for a job interview at FAIRFAX & FAVOR
✨Know Your Brand Inside Out
Before the interview, dive deep into Fairfax & Favor's history, values, and products. Understand their PR strategy and recent campaigns. This will not only impress your interviewers but also help you articulate how you can contribute to their goals.
✨Showcase Your Creativity
Prepare examples of past PR or influencer marketing projects you've worked on. Highlight your creative approach and how it led to successful outcomes. This is your chance to demonstrate your passion for luxury fashion and relationship building.
✨Be Ready to Discuss Trends
Stay updated on current trends in the fashion and luxury sectors. Be prepared to discuss how these trends could influence Fairfax & Favor's PR strategies. Showing that you’re culturally aware will resonate well with the team.
✨Ask Insightful Questions
Prepare thoughtful questions about the role and the company. Inquire about their upcoming campaigns or how they measure the success of their PR efforts. This shows your genuine interest and helps you gauge if the company is the right fit for you.
