At a Glance
- Tasks: Support PR strategies, manage influencer relations, and coordinate brand events.
- Company: Join Fairfax & Favor, a modern British heritage brand in luxury fashion.
- Benefits: Enjoy competitive pay, staff discounts, and 20 days holiday plus bank holidays.
- Other info: Dynamic role with opportunities for growth and networking in a fast-paced environment.
- Why this job: Be part of a creative team making waves in the luxury fashion industry.
- Qualifications: Degree in PR, Marketing, or related field preferred; experience in PR or influencer marketing is a plus.
The predicted salary is between 25000 - 32000 € per year.
At Fairfax & Favor, we are growing a modern British heritage brand built on craftsmanship, community, and thoughtful growth. PR, influencer, and affiliate marketing are central to expanding brand awareness, cultural relevance, and commercial success in the UK and internationally. The PR Assistant will support the delivery of PR, influencer, and affiliate activity, reporting to the PR Manager. This role suits someone organised, creative, and commercially minded, with a passion for luxury fashion and relationship building.
Responsibilities include:
- Managing press and influencer relations.
- Supporting affiliate partnerships and events.
- Creating engaging communications to enhance brand visibility across press, social, and digital channels.
What you will be doing:
PR & Press
- Support the delivery of Fairfax & Favor's PR strategy across fashion, lifestyle, and regional press.
- Draft and distribute press releases, media alerts and PR materials.
- Assist with pitching product launches, campaigns and seasonal stories to press contacts.
- Build and maintain strong relationships with editors, journalists, stylists and media contacts.
- Coordinate press send-outs, sample requests and returns.
- Maintain and update press databases, coverage trackers and reporting documents.
- Monitor and report on PR coverage and campaign performance.
- Support the organisation and execution of press appointments, events and brand activations.
- Represent the brand professionally at events, launches and industry appointments.
Influencer & Affiliate Marketing
- Support the execution of influencer partnerships across organic and affiliate campaigns.
- Research and outreach to new influencers and creators aligned with the Fairfax & Favor brand.
- Assist with influencer gifting, seasonal mailers, campaign activations and content opportunities.
- Support affiliate relationship management across press and influencer partners.
- Work with affiliate platforms including AWIN and LTK to manage partnerships, track performance and identify growth opportunities.
- Pitch affiliate opportunities, launches and key campaigns to relevant media and creators.
- Monitor influencer and affiliate performance, compiling insights and reports to support optimisation.
Events & Brand Support
- Support the planning and delivery of brand events, influencer experiences and PR activations.
- Assist with guest list management, event logistics and post-event follow-up.
- Provide on-site support at events when required.
- Support cross-functional collaboration with marketing, e-commerce and social teams to ensure aligned brand messaging.
- Assist with ad hoc administrative and operational tasks to support the smooth running of the PR department.
More about you!
Education & Qualifications
- Degree in PR, Marketing, Communications, Fashion or a related field preferred.
- Relevant industry experience may be considered in place of formal qualifications.
Experience
- Previous experience in PR, influencer marketing or affiliate marketing, ideally within fashion, luxury or lifestyle sectors.
- Experience drafting press releases and media materials.
- Understanding of influencer marketing and affiliate strategies.
- Familiarity with affiliate platforms such as AWIN and LTK.
- Experience supporting events, launches or brand activations.
- Understanding of the luxury consumer and premium brand positioning.
Knowledge & Skills
- Excellent written and verbal communication skills.
- Strong copywriting skills with attention to tone and detail.
- Highly organised with excellent time management.
- Strong relationship-building and networking abilities.
- Confident using Microsoft Office including Excel, PowerPoint and Word.
- Analytical mindset with the ability to interpret campaign and affiliate performance.
- Ability to manage multiple projects and work to deadlines in a fast-paced environment.
- Strong attention to detail and a proactive, solutions-focused attitude.
Personal Qualities
- Creative and culturally aware.
- Professional and confident communicator.
- Enthusiastic team player with a collaborative approach.
- Self-starter with a willingness to learn.
- Organised, resourceful and adaptable.
- Passionate about luxury fashion, digital culture and brand storytelling.
Further Information
- Hours: Full Time, 37.5 Hours per Week (Monday to Friday 09:00 - 17:00)
- Office Location: Narford, Norfolk, PE32 1JA
- UK travel will be required with overnight stays and weekend work depending on the events in motion at the time.
- Smart Casual Dress
- Access to our staff sales website with up to 70% off
- Access to a 50% off new items upon successful probation
- Internal Staff Events
- 20 Days Holiday + 8 Bank Holiday Days
- 1 Extra day's holiday per January to December calendar year worked, capped at 5 days.
Public Relations Assistant in King's Lynn employer: FAIRFAX & FAVOR
At Fairfax & Favor, we pride ourselves on being an exceptional employer that fosters a vibrant work culture centred around craftsmanship and community. As a Public Relations Assistant, you will enjoy a supportive environment that encourages creativity and professional growth, with access to exclusive staff discounts and internal events. Our commitment to employee development and a collaborative atmosphere makes us an ideal choice for those passionate about luxury fashion and brand storytelling.
StudySmarter Expert Advice🤫
We think this is how you could land Public Relations Assistant in King's Lynn
✨Tip Number 1
Network like a pro! Attend industry events, workshops, and meet-ups to connect with PR professionals and influencers. Building relationships can open doors to opportunities that aren’t advertised.
✨Tip Number 2
Show off your creativity! When you get the chance to pitch ideas or present yourself, make sure to highlight your unique perspective on luxury fashion and how you can contribute to brand storytelling.
✨Tip Number 3
Stay organised and proactive! Keep track of your contacts, follow up after meetings, and always be ready to share insights or reports on PR campaigns. This shows you're serious about making an impact.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team at Fairfax & Favor.
We think you need these skills to ace Public Relations Assistant in King's Lynn
Some tips for your application 🫡
Show Your Passion for PR:When you're writing your application, let your enthusiasm for public relations and luxury fashion shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and the brand!
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for this specific role. Highlight relevant experiences in PR, influencer marketing, or events that align with what we’re looking for. It shows us you’ve done your homework and are serious about joining our team.
Be Creative with Your Writing:Since strong copywriting skills are key for this position, use your application as a chance to showcase your writing style. Keep it engaging and professional, and don’t shy away from showing off your creativity!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at FAIRFAX & FAVOR
✨Know Your Brand Inside Out
Before the interview, dive deep into Fairfax & Favor's history, values, and product offerings. Understanding their modern British heritage brand will help you connect your passion for luxury fashion with their mission, making you a more compelling candidate.
✨Showcase Your PR Skills
Be ready to discuss your previous experience in PR, influencer marketing, or affiliate marketing. Prepare examples of press releases you've drafted or campaigns you've supported, highlighting your strong copywriting skills and attention to detail.
✨Demonstrate Relationship-Building Abilities
Since this role involves managing press and influencer relations, think of specific instances where you've successfully built relationships in a professional setting. Share how you maintained those connections and the impact they had on your previous roles.
✨Prepare for Event Scenarios
Given the importance of events in this role, be prepared to discuss your experience with event planning and execution. Think about challenges you've faced and how you overcame them, showcasing your organisational skills and proactive attitude.
