At a Glance
- Tasks: Support PR strategies, manage influencer relations, and coordinate brand events.
- Company: Join a modern British heritage brand focused on luxury fashion and community.
- Benefits: Enjoy competitive pay, staff discounts, and 20 days holiday plus bank holidays.
- Other info: Full-time role with opportunities for travel and professional growth.
- Why this job: Be part of a creative team making waves in the luxury fashion industry.
- Qualifications: Degree in PR, Marketing, or related field preferred; relevant experience considered.
The predicted salary is between 25000 - 32000 € per year.
At Fairfax & Favor, we are growing a modern British heritage brand built on craftsmanship, community, and thoughtful growth. PR, influencer, and affiliate marketing are central to expanding brand awareness, cultural relevance, and commercial success in the UK and internationally. The PR Assistant will support the delivery of PR, influencer, and affiliate activity, reporting to the PR Manager. This role suits someone organised, creative, and commercially minded, with a passion for luxury fashion and relationship building.
Responsibilities include:
- Managing press and influencer relations.
- Supporting affiliate partnerships and events.
- Creating engaging communications to enhance brand visibility across press, social, and digital channels.
What you will be doing:
- PR & Press: Support the delivery of Fairfax & Favor's PR strategy across fashion, lifestyle, and regional press. Draft and distribute press releases, media alerts and PR materials. Assist with pitching product launches, campaigns and seasonal stories to press contacts. Build and maintain strong relationships with editors, journalists, stylists and media contacts. Coordinate press send-outs, sample requests and returns. Maintain and update press databases, coverage trackers and reporting documents. Monitor and report on PR coverage and campaign performance. Support the organisation and execution of press appointments, events and brand activations. Represent the brand professionally at events, launches and industry appointments.
- Influencer & Affiliate Marketing: Support the execution of influencer partnerships across organic and affiliate campaigns. Research and outreach to new influencers and creators aligned with the Fairfax & Favor brand. Assist with influencer gifting, seasonal mailers, campaign activations and content opportunities. Support affiliate relationship management across press and influencer partners. Work with affiliate platforms including AWIN and LTK to manage partnerships, track performance and identify growth opportunities. Pitch affiliate opportunities, launches and key campaigns to relevant media and creators. Monitor influencer and affiliate performance, compiling insights and reports to support optimisation.
- Events & Brand Support: Support the planning and delivery of brand events, influencer experiences and PR activations. Assist with guest list management, event logistics and post-event follow-up. Provide on-site support at events when required. Support cross-functional collaboration with marketing, e-commerce and social teams to ensure aligned brand messaging. Assist with ad hoc administrative and operational tasks to support the smooth running of the PR department.
More about you!
Education & Qualifications: Degree in PR, Marketing, Communications, Fashion or a related field preferred. Relevant industry experience may be considered in place of formal qualifications.
Experience: Previous experience in PR, influencer marketing or affiliate marketing, ideally within fashion, luxury or lifestyle sectors. Experience drafting press releases and media materials. Understanding of influencer marketing and affiliate strategies. Familiarity with affiliate platforms such as AWIN and LTK. Experience supporting events, launches or brand activations. Understanding of the luxury consumer and premium brand positioning.
Knowledge & Skills: Excellent written and verbal communication skills. Strong copywriting skills with attention to tone and detail. Highly organised with excellent time management. Strong relationship-building and networking abilities. Confident using Microsoft Office including Excel, PowerPoint and Word. Analytical mindset with the ability to interpret campaign and affiliate performance. Ability to manage multiple projects and work to deadlines in a fast-paced environment. Strong attention to detail and a proactive, solutions-focused attitude.
Personal Qualities: Creative and culturally aware. Professional and confident communicator. Enthusiastic team player with a collaborative approach. Self-starter with a willingness to learn. Organised, resourceful and adaptable. Passionate about luxury fashion, digital culture and brand storytelling.
Further Information:
- Hours: Full Time, 37.5 Hours per Week (Monday to Friday 09:00 - 17:00)
- Office Location: Narford, Norfolk, PE32 1JA
- UK travel will be required with overnight stays and weekend work depending on the events in motion at the time.
- Smart Casual Dress
- Access to our staff sales website with up to 70% off
- Access to a 50% off new items upon successful probation
- Internal Staff Events
- 20 Days Holiday + 8 Bank Holiday Days
- 1 Extra day's holiday per January to December calendar year worked, capped at 5 days.
Locations
Public Relations Assistant in King's Lynn, Norfolk employer: FAIRFAX & FAVOR
At Fairfax & Favor, we pride ourselves on being an exceptional employer that fosters a vibrant work culture centred around craftsmanship and community. Our team enjoys a range of benefits including generous staff discounts, internal events, and opportunities for professional growth within the luxury fashion sector. Located in the picturesque Narford, Norfolk, we offer a supportive environment where creativity thrives and employees can build meaningful relationships while contributing to our brand's success.
StudySmarter Expert Advice🤫
We think this is how you could land Public Relations Assistant in King's Lynn, Norfolk
✨Tip Number 1
Get your networking game on! Attend industry events, connect with PR professionals, and don’t be shy about introducing yourself. Building relationships is key in PR, so make sure to follow up with new contacts after meeting them.
✨Tip Number 2
Show off your creativity! When you’re at events or meetings, think outside the box and share unique ideas for campaigns or influencer partnerships. This will help you stand out and show that you’re passionate about the brand.
✨Tip Number 3
Stay organised! Use tools like spreadsheets or project management apps to keep track of your tasks, deadlines, and contacts. Being on top of your game will impress your potential employers and show that you can handle the fast-paced world of PR.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your approach to highlight your passion for luxury fashion and how you can contribute to our PR efforts.
We think you need these skills to ace Public Relations Assistant in King's Lynn, Norfolk
Some tips for your application 🫡
Show Your Passion for PR:When you're writing your application, let your enthusiasm for public relations shine through! We want to see that you’re not just ticking boxes but genuinely excited about the role and the brand.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for this specific role. Highlight your relevant experience in PR, influencer marketing, or affiliate marketing, and don’t forget to mention any luxury fashion experience you have!
Be Creative with Your Writing:Since this role involves a lot of communication, we’re looking for strong copywriting skills. Use your application to showcase your writing style and attention to detail—make it engaging and reflective of the brand's tone.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive!
How to prepare for a job interview at FAIRFAX & FAVOR
✨Know Your Brand Inside Out
Before the interview, dive deep into Fairfax & Favor's history, values, and current PR strategies. Familiarise yourself with their recent campaigns and press coverage. This will not only show your genuine interest but also help you discuss how you can contribute to their PR efforts.
✨Showcase Your Writing Skills
Since drafting press releases is a key part of the role, prepare a few writing samples that highlight your copywriting skills. Tailor these samples to reflect the luxury fashion sector, demonstrating your ability to capture the brand's tone and style.
✨Demonstrate Relationship-Building Skills
Be ready to discuss your experience in building relationships with media contacts and influencers. Share specific examples of how you've successfully managed these relationships in the past, and be prepared to suggest potential influencers or media outlets that align with the brand.
✨Prepare for Scenario Questions
Expect questions about how you would handle specific PR situations, such as managing a press event or dealing with negative press. Think through your responses ahead of time, using the STAR method (Situation, Task, Action, Result) to structure your answers effectively.
