At a Glance
- Tasks: Lead marketing strategies, create engaging content, and support fundraising initiatives.
- Company: Fair Ways, a leading charity dedicated to transforming lives of children and families.
- Benefits: Exciting prizes, flexible holidays, health support, and growth opportunities.
- Other info: Join a diverse team committed to positive change and community support.
- Why this job: Make a real impact while developing your marketing skills in a supportive environment.
- Qualifications: Experience in marketing, event management, and relevant qualifications.
The predicted salary is between 30000 - 40000 £ per year.
Fair Ways is a leading children’s services charity based in the Solent, delivering Fostering, Education, Residential and Family services and cares for over 400 children, families, young people and vulnerable adults each year. Fair Ways is a great place to work. We are a team. We care about each other and are all committed to making a change to the lives of the young people and service users in our care.
Fair Ways are looking for a Marketing Officer to be responsible for delivery of the marketing & fundraising strategy for the organisation. In addition to general administration, this will include supporting the delivery of relevant PR and Social Media, event management, grant bid and tenders, external donor activity and fundraising.
Responsibilities
- Leading in Strategic Marketing: To assist in the design and delivery of strategic marketing business plans for a portfolio of Fair Ways services; through the undertaking of ongoing research, market tracking, competitor tracking and identification of the most effective routes to market in order to ensure that Fair Ways maintains consistent achievement of strategic priorities.
- Specialist content creation and reporting: To support in the implementation of print and digital campaigns across key channels. This will mean undertaking the creation of content in line with team objectives and the planned schedule of charity messaging in order to optimise impact. You will also report on results weekly, to inform and direct any suggested improvements ensuring engagement and consistency of messaging across platforms, both internally and externally.
- Utilising your great communication skills: To clearly communicate with internal and external stakeholders about their marketing initiatives and project metrics. This will be done via attendance at several specific working groups, undertaking regular marketing update meetings in collaboration with key stakeholders assisting in the planning and delivery of significant projects in the local community.
- Developing Fair Ways Awards and Recognition: To contribute towards the collation, completion and filing of award entries through clear communication with internal teams identifying appropriate awards, supporting the application process, and ensuring that all associated marketing support is provided in line with Fair Ways strategic focus.
- Supporting event coordination and associated promotional activity: To assist with the smooth running of events providing marketing support. This will include support for internal events consisting of planning, setup, stewarding, photography and videography. This service will also be utilised by all services to externally promote the Fair Ways brand and attract business or aid organisational priorities.
- Creating and maintaining engaging online platforms: To ensure website content is current and refreshed across all Fair Ways web domains (Wordpress). To create new pages as required, editing all content to fit Fair Ways website template model and ensure strict timelines are adhered to. To agree changes as required and seek relevant sign off, ensuring that Fair Ways online presence remains current, engaging and representative of the charity and its initiatives.
- Fundraising and Charity marketing development: To work with relevant individuals and teams to develop and support Fair Ways fundraising strategy through relevant research, applications and execution of relevant grants, tenders and events to increase awareness of Fair Ways charitable status and support its development in these areas.
What are the required skills and experience we are looking for?
- Substantial career experience in a relevant marketing role.
- An established portfolio of appropriate marketing experience including successful campaigns, Event management, social media management.
- Relevant qualifications in the marketing field at degree level, or equivalent within a Marketing or Business Administration field.
- Knowledge or personal experience of the care sector.
Contract and employment details
This is a 1-year maternity contract. The successful candidate will be working 37.5 hours per week with a minimum of 1 day per week based at our central support office in Portsmouth. All candidates must have a full driving license and have access to the use of a car. Successful candidates will be required to provide an enhanced Disclosure (DBS). This disclosure cost will be met by Fair Ways. Fair Ways are unable to provide VISA sponsorship for this role and all applicants will need to be able to provide evidence of right to work in the UK.
Benefits
- Exciting Opportunities: Participate in free staff lotteries with amazing prizes, such as £1000 holiday vouchers, weekends away, luxury hampers, £1000 fostering referral scheme and vouchers. Experience a workplace that celebrates your contributions.
- Work-Life Balance: Enjoy a Holiday Accrual Scheme, an extra day of annual leave as a ‘wellbeing day’ and the option to purchase additional holidays (up to 5 days). We value your time and offer flexibility to accommodate your existing commitments.
- Health and Support: Benefit from Simply Health, our health cash plan, and access to our Employee Assistance Scheme, providing emergency financial assistance and 24/7 counselling services. Access your salary when you need it with Early Pay – The ability to withdraw an amount of your salary early each month to assist with any unforeseen circumstances.
- Growth and Development: Unlock your potential with our Education Grant, offering funding for accreditation up to master's level. Engage in leadership courses to enhance your skills and progress in your career.
- Wellbeing Matters: Experience team-building days, summer festivals, and well-being initiatives, promoting a positive work environment. Take advantage of discounted gym memberships and a cycle-to-work scheme to maintain a healthy lifestyle.
- Recognition and Rewards: Be appreciated for your dedication through annual Staff Awards and Long Service Awards. Build a secure future with our pension scheme and gain eligibility for a Blue Light Card.
- Supportive Community: Be part of our diverse workforce that embraces all communities. We value your unique perspective and encourage you to contribute to our inclusive and vibrant culture.
Closing
Become a part of our community – We can’t wait to meet you! If you’re passionate about making a difference and are ready to embark on an incredible journey, apply today and be a part of something amazing at Fair Ways. Join our team and help shape brighter futures!
Locations
Marketing Officer in Hampshire, Portsmouth employer: Fair Ways
Fair Ways is an exceptional employer, dedicated to fostering a supportive and inclusive work environment in the heart of Portsmouth. With a strong focus on employee well-being, we offer generous benefits such as flexible working hours, professional development opportunities, and a vibrant community culture that celebrates individual contributions. Join us in making a meaningful impact on the lives of young people and families while enjoying a rewarding career with ample growth potential.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Officer in Hampshire, Portsmouth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fair Ways and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fair Ways are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fair Ways on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fair Ways. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Officer in Hampshire, Portsmouth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fair Ways. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fair Ways:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fair Ways’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fair Ways
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fair Ways will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fair Ways, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
