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- Tasks: Lead creative global marketing campaigns for emerging artists and manage strategic release planning.
- Company: Dynamic independent label and artist management company based in London.
- Benefits: Competitive salary, creative environment, and opportunities to work with diverse artists.
- Why this job: Make a real impact in the music industry while collaborating with talented artists.
- Qualifications: 3+ years in music marketing, strong multitasking, and excellent communication skills.
- Other info: Join a passionate team dedicated to developing independent music across all genres.
The predicted salary is between 48000 - 72000 £ per year.
Leading independent label and artist management company is looking for an experienced senior marketing manager to develop, implement and coordinate creative and effective global marketing campaigns and strategic release planning initiatives for a diverse roster of emerging and developing artists. This role is based out of our London office.
Role & Responsibilities
- Develop & implement innovative and impactful, fully integrated strategic marketing campaigns, content plans and digital rollouts for a diverse roster of developing label & management artists.
- Prepare, oversee and execute release plans, set campaign targets and objectives, and build out digital marketing, advertising and social media strategies across various formats of independent artist releases.
- Have a unique vision for high-quality content production & asset creation, and a “digital first” approach to campaign planning, reacting and capitalizing quickly and efficiently on real-time opportunities.
- Oversee the delivery and rollout of all campaign deliverables, strategically implementing and adhering to deadlines, alongside internal label team and distribution partner.
- Forecast & analyze; monitor a project release from inception, implementation, release and post release, staying consistently focused on maximizing audience engagement and growth throughout projects release cycle.
- Closely monitor and track artist project performance on all DSPs & social media platforms throughout the lifecycle of a release, consistently working to build awareness, grow audiences and fan engagement.
- Build collaborative relationships with artists, internal team & partners; communicate effectively, consistently and respectfully.
- Build, manage & engage 3rd party relationships with independent press, tv, radio, paid media advertising, digital agencies and sync agents.
- Prepare weekly project updates & reporting with key performance stats, milestones and targets; manage & maintain database of artist one sheets, decks, visuals and marketing assets.
- Manage, maintain & closely monitor all active project marketing campaign budgets.
- Oversee setup of artist merchandise orders and physical product distribution with relevant 3rd parties.
- Attend and support across local artist shows & events.
Who You Are
- 3+ years’ experience as a marketing manager at a record label, distributor, entertainment brand, social agency or artist management company working across music & frontline artist projects essential.
- A success-driven and organized multitasker who can prioritize effectively, manage multiple active release campaigns simultaneously, who is motivated by long-term vision and strategic development.
- Experience, confidence & an emotional intelligence in working directly with artists.
- Fluent in data and a deep knowledge of audiences, the DSP landscape, and hands on experience in creating and marketing across all social media platforms.
- Knowledge & experience in music marketing techniques such as influencer/digital creator campaigns, fan communities, YouTube and content seeding.
- Understanding of DSP & social media platform specific best practices, trends and formats.
- An effective communicator with proven experience conveying & executing creative ideas & plans to artists, and internal and external collaborators.
- Digitally savvy; can identify and translate winning insights and is quick to adopt new trends.
- Stellar & strong relationships across the industry and an ability to build & maintain new ones.
- A diligent self-starter who can lead with initiative, but prefers teamwork and collaboration.
- Great knowledge for and interest in the UK & Global music market, and an ever-shifting cultural and digital landscape.
- A positive energy with a passion for independent music, developing artists across all genres with a teamwork & team-forward approach.
Senior Marketing Manager in London employer: FAE grp
Contact Detail:
FAE grp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the music industry. Attend gigs, industry events, and meet-ups. You never know who might be looking for a Senior Marketing Manager just like you!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your innovative ideas for marketing campaigns. They want to see your unique vision and how you can bring it to life for their artists.
✨Tip Number 3
Be data-savvy! Brush up on your knowledge of DSPs and social media analytics. Employers love candidates who can back up their strategies with solid data and insights, so make sure you can talk numbers when it counts.
✨Tip Number 4
Apply through our website! We’re always on the lookout for passionate individuals who want to make a difference in the music scene. Don’t miss out on the chance to join us and help shape the future of independent music!
We think you need these skills to ace Senior Marketing Manager in London
Some tips for your application 🫡
Show Your Creative Side: When crafting your application, let your creativity shine! We want to see how you can develop innovative marketing campaigns. Share examples of past projects that highlight your unique vision and digital-first approach.
Be Data-Driven: We love numbers! Make sure to include any data or metrics that showcase your success in previous roles. Whether it’s audience growth or engagement stats, showing us your analytical side will definitely catch our eye.
Tailor Your Application: Don’t just send a generic application. Tailor your CV and cover letter to reflect the specific skills and experiences that align with our job description. Highlight your experience in music marketing and your understanding of the DSP landscape.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at FAE grp
✨Know Your Artists
Before the interview, dive deep into the artists and labels the company represents. Familiarise yourself with their music, social media presence, and any recent campaigns. This shows genuine interest and helps you discuss how your marketing strategies can elevate their profiles.
✨Showcase Your Campaign Successes
Prepare to share specific examples of successful marketing campaigns you've led in the past. Highlight your role, the strategies you implemented, and the results achieved. Use data to back up your claims, as this will resonate well with their focus on performance metrics.
✨Be Ready for Creative Challenges
Expect to be asked about how you would approach unique marketing challenges. Think of innovative ideas that align with a 'digital first' approach. Be prepared to brainstorm on the spot, showcasing your ability to think creatively and adapt quickly.
✨Build Rapport with the Interviewers
Remember, this role involves collaboration with artists and teams. During the interview, engage with your interviewers, ask questions, and show your personality. Building a connection can demonstrate your emotional intelligence and ability to work well with others.
