Head of Brand Marketing in London

We established Faculty in 2014 because we thought that AI would be the most important technology of our time. Since then, we’ve worked with over 350 global customers to transform their performance through human-centric AI. We don’t chase hype cycles. We innovate, build and deploy responsible AI which moves the needle - and we know a thing or two about doing it well. Our business, and reputation, is growing fast and we’re always on the lookout for individuals who share our intellectual curiosity and desire to build a positive legacy through technology.

AI is an epoch-defining technology, join a company where you’ll be empowered to envision its most powerful applications, and to make them happen.

What you will be doing

The Head of Brand Marketing ensures that Faculty looks, sounds and shows up like the category leader it is: through a distinctive brand, a body of storytelling with a genuine point of view, a library of sharp assets that bring to life the exceptional work of our teams, and a marketing plan that is tightly aligned to Faculty’s business plan and strategic intent.

Strategic Responsibilities

• Brand Strategy & Differentiation: You will be the primary custodian of the Faculty brand. Differentiating and elevating Faculty is a core strategic priority: you will position the company as the clear leader in applied AI, building reputation through bold, opinionated storytelling rather than the vague futurism that dominates so much of AI marketing.
• Marketing Strategy & Delivery: You will co-create Faculty’s marketing strategy with the Director of Marketing and Communications, and develop and own the marketing plan that brings it to life, in line with Faculty's overall business plan and strategic intent.

You will hold the bar for excellence in marketing delivery: every asset matches the premium feel of our brand, every campaign is executed with purpose and precision, every narrative is crisp and intentional. You will oversee events, digital, creative and content, making sure everything we produce is sharp, crisp, high quality and unmistakably Faculty.

Key Deliverables:

• Brand & Narrative: Primary custodian of the Faculty brand, ensuring central assets are culturally sensitive and travel well. Build Faculty’s reputation as a leader in applied AI through powerful storytelling about our work and opinionated perspectives on applied AI.
• Marketing Strategy & Planning: Develop and own the marketing plan, ensuring it is tightly aligned to the business plan and able to flex as priorities shift. Use data and audience insight to prioritise investment, favouring durable brand equity and growth over vanity metrics.
• Marketing Delivery: Ensure every asset matches the premium feel of the Faculty brand and speaks directly to the audiences it's built for. Execute with purpose and precision: every campaign, launch and piece of content should have a clear reason to exist and a clear standard it's held to.
• Digital, Creative & Content Oversight: Oversee digital, creative, events, and content, ensuring every output is intentional, high quality and unmistakably Faculty. Direct creative development across campaigns, visual identity applications, video and design, holding a high bar for craft.
• Leadership & Collaboration: Partner closely with Marketing and Communications Leadership to develop and deliver integrated strategies. Lead, coach and develop a team spanning digital, events, creative and brand disciplines.

Who we're looking for:

• Significant experience in the technology / AI space.
• Proven ability to build and own a brand strategy for a technology brand, from foundational narratives through to visual identity and tone of voice.
• A proven ability to find the story in complex, technical material and tell it with clarity, confidence and a genuine point of view.
• Experience co-creating and owning a marketing plan tightly aligned to business strategy.
• A strong eye and a high bar. Experience directing creatives, designers and agencies to produce work that is sharp and distinctive.
• A track record of holding a team to intentional, deliberate and precise execution.
• Deep understanding of AI, its transformative potential when deployed at enterprise and government scale.
• Highly self-sufficient, with the flexibility and tenacity to thrive in a fast-paced, complex scale-up environment.

Our Interview Process:

• Talent Team Screen (30 mins)
• Introduction interview with the Hiring Manager (30 mins)
• Panel Interview (60 mins)
• Meet the team (60 mins)
• Final Stage Interview with the CCO (30 mins)

Our Recruitment Ethos: We aim to grow the best team - not the most similar one. We strongly encourage applications from people of all backgrounds, ethnicities, genders, religions and sexual orientations.