At a Glance
- Tasks: Create engaging content and manage marketing campaigns for healthcare professionals and the public.
- Company: Join the Faculty of Sport and Exercise Medicine UK, a dynamic and ambitious team.
- Benefits: Gain valuable experience in communications and marketing within the healthcare sector.
- Other info: Opportunity for professional development and collaboration across various departments.
- Why this job: Make a real impact by shaping how we engage with healthcare communities.
- Qualifications: Degree in communications or marketing, plus strong writing and digital skills.
The Faculty of Sport and Exercise Medicine UK (FSEM) is looking for a Communications and Marketing Officer to join our small but ambitious team. This is an exciting opportunity to help shape how we engage with healthcare professionals, partners and the public.
Role Purpose
The Communications and Marketing Officer plays a key role in supporting the Faculty of Sport and Exercise Medicine UK (FSEM) by delivering effective, professional and engaging communications and marketing activity. The post holder will work autonomously to plan, create and manage content for a wide range of audiences including healthcare professionals, patients, policy makers, partners, and the wider public. They will work closely with external key partners and take responsibility for project marketing, including leading the marketing and promotion of the Moving Medicine patient and professional resources. The role also supports all internal departments to meet their communications and marketing needs, ensuring a consistent, accurate and credible voice for FSEM across all channels.
Duties
- Communications
- Deliver and support the implementation of FSEM’s communications strategy.
- Produce high‑quality written content for the website, newsletters, digital channels, policy communications, announcements and general audience information.
- Draft, edit and coordinate organisational publications, reports, position statements and guidance documents.
- Support committees and working groups in producing clinical or professional content, ensuring clarity, consistency and alignment with FSEM standards.
- Draft speeches, blogs, statements and briefings for Senior Officers as required.
- Manage and maintain FSEM’s digital communication channels, ensuring content is accurate, accessible and up to date.
- Monitor policy, news and sector developments to identify opportunities and risks.
- Provide advice on communication approaches to senior officers, committees and working groups.
- Marketing
- Plan and deliver targeted marketing campaigns for key FSEM programmes including Moving Medicine, examinations, membership, awards ceremony and educational activity.
- Produce and coordinate promotional materials including digital assets, social media graphics, printed items and campaign copy.
- Manage marketing timelines, stakeholder input and delivery schedules.
- Ensure all marketing adheres to FSEM brand guidelines and reflects organisational values.
- Support and promote major Faculty events including the Awards Ceremony.
- Digital and Analytics
- Oversee continuous improvement of the FSEM website, ensuring strong user experience, logical navigation and accurate content.
- Apply SEO best practice to enhance visibility and reach.
- Use digital analytics to measure the effectiveness of campaigns and communications, reporting on performance and identifying improvements.
- Ensure compliance with GDPR, digital accessibility requirements and content governance processes.
- Collaboration and Organisational Support
- Work closely with all FSEM departments to support their communications, marketing and promotional needs.
- Provide expert communications support to sub‑committees, working groups and project teams across publications, marketing and engagement activity.
- Represent FSEM at internal and external meetings relating to communications, project work or collaborative activity.
- Support the planning and delivery of FSEM events, including on‑site support at the Awards Ceremony.
- Take delegated supervisory responsibility over administrative staff during events or specific project delivery where appropriate.
- Contribute to Faculty‑wide initiatives and organisational development activities.
- Participate in appraisal, maintain high professional standards and commit to ongoing learning.
Responsibilities
- Deliver accurate, timely and effective communications and marketing across all platforms.
- Uphold FSEM’s reputation and ensure positive representation of the Faculty at all times.
- Maintain high editorial standards across all publications, position statements and guidance materials.
- Ensure FSEM departments receive effective communications and marketing support.
- Represent FSEM professionally at meetings and sector events.
- Contribute to the smooth delivery of FSEM events, including conferences and awards activities.
- Ensure data accuracy, digital compliance and reliable reporting.
Accountabilities
- Highly effective delivery of communications plans and marketing campaigns.
- Increased engagement with key professional and public audiences.
- Successful promotion of Moving Medicine resources and other core programmes.
- High quality production of publications, position statements and guidance documents.
- Accurate and insightful reporting using analytics to guide future activity.
- Timely maintenance and development of the FSEM website and digital channels.
- Effective cross departmental collaboration supporting examinations, education, policy and events.
- Smooth, well supported delivery of major FSEM events.
Job Attributes / Skills / Requirements
- Essential
- Excellent written and verbal communication skills.
- Strong digital communication and social media management skills.
- Ability to manage multiple projects independently and prioritise effectively.
- Strong relationship‑building and stakeholder management abilities.
- Understanding of SEO, analytics and digital channel performance.
- Knowledge of GDPR and data protection principles.
- Proficiency with Microsoft Office and design tools such as Canva (or equivalent).
- Experience delivering communications and marketing activity.
- Ability to identify reputational opportunities and risks.
- High attention to detail and commitment to accuracy.
- Desirable
- Experience working in a healthcare, medical, education or membership environment.
- Experience managing website content or CRM systems.
- Understanding of Search Engine Marketing (SEM).
- Knowledge of sport and exercise medicine, public health or clinical sectors.
- Commitment to ongoing professional development.
Qualifications
- Essential
- Educated to degree level, or able to demonstrate equivalent experience, in communications, marketing, public relations or a related field.
- Evidence of continuing professional development in communications, marketing or digital media.
- Desirable
- Training or certification in digital marketing, analytics, SEO or social media.
- Qualifications or training in health communication, public health or sport and exercise medicine.
- Training or certification in GDPR, data protection or information governance.
To view the full job description, supporting information or to apply please visit our website.
Communications and Marketing Officer in Edinburgh employer: Faculty of Sport and Exercise Medicine UK
The Faculty of Sport and Exercise Medicine UK (FSEM) is an exceptional employer, offering a dynamic work environment where creativity and collaboration thrive. As a Communications and Marketing Officer, you will have the opportunity to make a meaningful impact on public health while enjoying a supportive culture that prioritises professional development and continuous learning. Located in a vibrant community, FSEM provides unique advantages such as engaging with healthcare professionals and the public, ensuring your work is both rewarding and influential.
Contact Details:
Faculty of Sport and Exercise Medicine UK Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Communications and Marketing Officer in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in communications and marketing. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching the organisation and its recent projects. Be ready to discuss how your skills align with their goals, especially around engaging healthcare professionals and the public.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at FSEM.
We think you need these skills to ace Communications and Marketing Officer in Edinburgh
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Communications and Marketing Officer role. Highlight your relevant experience in communications, marketing, and digital media, and show us how you can contribute to FSEM's goals.
Show Off Your Writing Skills:Since this role requires excellent written communication, include samples of your writing if possible. Whether it's blog posts, newsletters, or reports, let us see your style and ability to engage different audiences.
Be Clear and Concise:When filling out your application, keep it straightforward. Use clear language and avoid jargon where possible. We want to see your ideas without having to sift through unnecessary fluff!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Faculty of Sport and Exercise Medicine UK
✨Know Your Audience
Before the interview, research the Faculty of Sport and Exercise Medicine UK (FSEM) and understand their mission and values. Tailor your responses to show how your skills in communications and marketing can specifically benefit their engagement with healthcare professionals and the public.
✨Showcase Your Writing Skills
Since the role requires excellent written communication, prepare samples of your previous work that demonstrate your ability to create high-quality content. Be ready to discuss your writing process and how you ensure clarity and consistency in your communications.
✨Be Ready to Discuss Digital Strategies
Familiarise yourself with SEO best practices and digital analytics, as these are crucial for the role. Prepare examples of how you've used these tools in past projects to enhance visibility and measure campaign effectiveness.
✨Demonstrate Collaboration Skills
The position involves working closely with various departments and stakeholders. Think of examples from your experience where you've successfully collaborated on projects or campaigns, highlighting your relationship-building skills and ability to manage multiple priorities.
