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For Companies At a Glance
- Tasks: Manage PPC campaigns for high-profile international clients, optimising for results and revenue.
- Company: Join Factory Pattern, an award-winning digital agency focused on UX-driven marketing strategies.
- Benefits: Enjoy flexible working options, 25 days holiday, and exciting team events.
- Why this job: Work with renowned brands and shape innovative paid media strategies in a dynamic environment.
- Qualifications: 3+ years of PPC experience, strong analytical skills, and a proactive mindset required.
- Other info: Opportunity to work on diverse campaigns and stay ahead of industry trends.
The predicted salary is between 36000 - 60000 £ per year.
Location: Parker Court, Knapp Lane, Cheltenham, GL50 3QJ (Hybrid or Office-Based)
Are you a results-driven PPC expert looking to take your career to the next level? Do you want to work in an award-winning digital agency, managing paid media strategies for high-profile international clients? At Factory Pattern, we specialise in UX-focused web design, development, and digital marketing. We help ecommerce and lead-generation businesses grow through data-driven PPC campaigns that deliver real ROI. This is a career-defining opportunity to be part of a forward-thinking agency, working on exciting international brands while having the autonomy to shape our paid media strategies.
About the Role
As our Mid-Senior PPC Specialist, you’ll take ownership of paid search and paid social campaigns, ensuring they drive results and outperform competitors. You’ll work closely with our SEO, design, and development teams, optimising campaigns to boost conversions and revenue.
Key Responsibilities
- Strategy & Execution: Plan, build, and optimise Google Ads & Meta Ads campaigns across Search, Display, Shopping, and Remarketing.
- Data-Driven Optimisation: Conduct in-depth keyword research, audience targeting, and A/B testing to improve performance.
- Budget & Performance Management: Oversee £20k – £50k+ monthly ad spends, ensuring cost-effective strategies that maximise ROI.
- Creative Collaboration: Work closely with our design team to develop engaging ad creatives and landing pages that convert.
- Tracking & Reporting: Set up Google Tag Manager (GTM) tracking, monitor conversions, and generate actionable reports for stakeholders.
- Industry Trends & Innovation: Stay ahead of PPC trends, Google algorithm changes, and new ad formats, ensuring our campaigns remain cutting-edge.
What We’re Looking For
- 3+ years of PPC experience (agency experience preferred)
- Proven track record in Google Ads & Meta Ads (Search, Shopping, Display & Social)
- Strong analytical skills with experience using Google Analytics, GTM & reporting tools
- Ability to demonstrate PPC success and optimise campaigns based on performance data
- Experience working on ecommerce and lead-generation campaigns
- A proactive, problem-solving mindset with strong attention to detail
Why Join Factory Pattern?
We’re not just another digital agency. We’re an award-winning team that pushes boundaries and helps brands grow through data-led, UX-driven marketing strategies. Here’s what we offer:
- Work on international brands
- Be part of an innovative, results-driven team
- Flexible working – choose between hybrid (1–2 days in the office) or full-time office-based
- Team events & socials
- 25 days holiday + bank holidays + 3 extra days off over Christmas
Mid-Senior PPC Specialist employer: Factory Pattern
Contact Detail:
Factory Pattern Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Mid-Senior PPC Specialist
✨Tip Number 1
Familiarise yourself with the latest PPC trends and updates, especially those related to Google Ads and Meta Ads. This knowledge will not only help you in interviews but also demonstrate your commitment to staying ahead in the industry.
✨Tip Number 2
Network with current or former employees of Factory Pattern on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be a great advantage during your interview.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your role in strategy, execution, and results. Being able to showcase your analytical skills and how you've optimised campaigns will set you apart from other candidates.
✨Tip Number 4
Demonstrate your collaborative spirit by thinking about how you would work with design and development teams at Factory Pattern. Be ready to share ideas on how to create engaging ad creatives and landing pages that drive conversions.
We think you need these skills to ace Mid-Senior PPC Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your PPC experience, especially with Google Ads and Meta Ads. Include specific metrics that demonstrate your success in managing campaigns and driving ROI.
Craft a Compelling Cover Letter: In your cover letter, express your passion for PPC and digital marketing. Mention your familiarity with the latest trends and how you can contribute to Factory Pattern's innovative approach.
Showcase Relevant Projects: If possible, include case studies or examples of previous PPC campaigns you've managed. Highlight your role, the strategies you implemented, and the results achieved to showcase your expertise.
Highlight Collaboration Skills: Since the role involves working closely with design and development teams, emphasise your ability to collaborate effectively. Provide examples of how you've worked with others to optimise campaigns and achieve goals.
How to prepare for a job interview at Factory Pattern
✨Showcase Your PPC Expertise
Be prepared to discuss your previous PPC campaigns in detail. Highlight specific strategies you implemented, the results achieved, and how you optimised for better performance. This will demonstrate your hands-on experience and understanding of the role.
✨Know the Company and Its Clients
Research Factory Pattern and its high-profile clients like DAZN and National Star. Understanding their business models and how PPC can drive their success will show your genuine interest in the company and help you tailor your responses.
✨Prepare for Technical Questions
Expect questions about Google Ads, Meta Ads, and tools like Google Analytics and GTM. Brush up on your technical knowledge and be ready to explain how you use these tools to track performance and optimise campaigns.
✨Demonstrate a Data-Driven Mindset
Since the role focuses on data-driven PPC strategies, be ready to discuss how you analyse data to inform your decisions. Share examples of A/B testing or keyword research you've conducted and how it impacted campaign performance.
