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- Tasks: Lead major brand partnerships and drive revenue for a world-class arts organisation.
- Company: Join Factory International, a pioneering cultural hub in Manchester.
- Benefits: Competitive salary from ÂŁ45k, with opportunities for growth and creativity.
- Why this job: Shape the future of arts and culture while building impactful partnerships.
- Qualifications: Proven experience in securing high-value partnerships and excellent communication skills.
- Other info: Dynamic role with a focus on creativity and strategic thinking.
The predicted salary is between 45000 - 63000 ÂŁ per year.
As Senior Global Brand Partnership Manager, you will play a defining role in shaping the future of Factory International’s commercial success and cultural impact. This is a rare opportunity to join one of the world’s most innovative arts organisations at a pivotal moment—building bold, imaginative, high‑value partnerships that help realise our most ambitious programmes and deepen our connection with global audiences.
You will lead on securing major, multi‑year commercial partnerships that align brands with extraordinary artistic experiences, groundbreaking digital work, and a landmark cultural destination in the heart of Manchester. Working closely with senior leaders, you will bring to life partnership propositions that are creative, strategic and values‑driven—showcasing the power of arts and culture to inspire, challenge and connect.
We are looking for a commercially confident, creatively minded senior partnerships professional who thrives in a fast‑paced environment and brings both strategic rigour and inventive thinking. If you are motivated by building long‑term relationships, creating compelling stories that resonate with brands, and securing transformative support for a world‑leading cultural organisation, we would love to hear from you.
The key responsibilities for the Senior Global Brand Partnership Manager include:
- Sales and Pipeline Development
- Ensure delivery of revenue and new business targets, with a specific focus on large partnerships aligned with the Brand Partnerships and Sponsorship five-year strategy.
- Develop and manage a strong pipeline of prospective partners, identifying opportunities through research, networking, introductions, PR opportunities and digital platforms.
- Drive new business outreach and partnership acquisition to secure new commercial partnerships.
- Partnership Development
- Develop outreach materials to build relationships and grow partnership opportunities with agencies, brands and businesses.
- Create compelling sales decks and partnership proposals that communicate the value of Factory International’s programmes, audiences and platforms.
- Present partnership opportunities to senior decision-makers within brands and agencies.
- Apply creative thinking to develop innovative partnership opportunities that inspire partners and drive revenue growth.
- Commercial Negotiation
- Negotiate complex, multi-year partnership agreements in collaboration with the Partnerships & Sponsorship Director, with final sign off from the Chief Commercial Officer.
- Support other members of the sales team in developing and negotiating partnership opportunities where appropriate.
- Market Insight and Collaboration
- Maintain strong awareness of the partnerships landscape across arts, culture, venues, music, festivals and media in the UK and internationally.
- Collaborate with internal teams to identify programmes, initiatives and projects that can be taken to market as partnership opportunities.
- Work closely with internal teams to align partnership activity with wider organisational priorities.
- Systems and Reporting
- Maintain accurate records of outreach activity and partnership development through CRM systems and commercial reporting tools.
- Administrate sales processes to a high standard through CRM systems and other software.
- Assist in reporting where necessary.
- Strategic Contribution
- Collaborate in planning prospecting opportunities alongside stewardship planning.
- Contribute to enabling Senior Account Managers and Account Managers to renew and develop partners at Senior Supporter level and below.
- Assist in yearly organisational deep dives to uncover partnership potential and support knowledge sharing across the organisation.
Key Success Measures (KPIs):
- Deliver annual revenue target for BPCS
- Naming rights Partner Secured for a minimum of 2 spaces during the 5-year plan: Applicable spaces include but are not exclusive to The Warehouse, The Public Realm, The Lab.
- Revenue base of multi-year partnerships - Year 1 – 40%, Year 2 – 50%, Year 3 – 55%, Year 4- 60%, Year 5- 65%.
- Develop partnership initiatives that increase opportunity for underrepresented groups.
- Delivery of circa 300k new business target.
The person specification for the Senior Global Brand Partnership Manager includes:
- Experience & Track Record
- Proven track record of delivering five, six and seven figure brand partnerships, renewals, and new business within a commercial, cultural, media, or agency setting.
- Demonstrable experience in prospecting, pipeline development, and closing complex partnership deals.
- Experience negotiating complex, multiyear contracts with senior stakeholders.
- Experience creating and presenting high quality sales decks to C suite or senior-level brand and agency leaders.
- Skills & Competencies
- Strong sales and business development skills, with the ability to drive revenue, reduce churn, and identify strategic opportunities.
- Excellent verbal and written communication skills, including the ability to articulate value propositions and tell compelling stories through data.
- Skilled in using CRM systems and managing pipelines and administrative processes to a high standard.
- High level of proficiency in PowerPoint and the creation of visually compelling pitch materials.
- Strong research skills, with the ability to source and leverage data, social insights, and audience understanding to inform pitches.
- Knowledge
- Understanding of the brand partnership landscape (UK and international), including trends across culture, arts, music, festivals, venues, and media.
- Knowledge of the mechanics and value of partnership activation, sponsorship models, and brand alignment.
- Personal Attributes
- Creative thinker who can turn organisational assets into compelling partner propositions.
- Curious, proactive, and commercially ambitious with strong strategic thinking.
- Confident in networking, relationship building, and representing the organisation externally.
- Collaborative mindset with the ability to work effectively with internal stakeholders and cross functional teams.
DESIRABLE
- Experience & Exposure
- Experience working within an arts, cultural, or charitable organisation, or selling partnerships in the creative industries.
- Experience managing or mentoring junior sales or partnerships colleagues.
- Previous experience with working on global brands.
- Skills & Knowledge
- Understanding of charity funding models, philanthropic income, and the role of partnerships in organisational sustainability.
- Ability to use advanced analytic tools, audience platforms, or social listening tools to generate insights.
- Ability to develop or contribute to long-term partnerships strategies or revenue-generating plans.
- Attributes
- Interest in cultural programming, creativity, design, and/or contemporary arts.
- Ability to thrive in a fast paced, evolving environment with multiple priorities.
- Strong visual storytelling skills, with the ability to elevate narrative and design in presentations.
Senior Global Brand Partnership Manager in Manchester employer: Factory International
Contact Detail:
Factory International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Global Brand Partnership Manager in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential partners on LinkedIn. The more connections you make, the better your chances of landing that dream role.
✨Tip Number 2
Show off your creativity! When you’re pitching yourself, think outside the box. Create a unique presentation or a compelling story that highlights your experience and how it aligns with the role. Remember, you’re not just selling your skills; you’re selling your vision!
✨Tip Number 3
Do your homework! Research the company and its partnerships thoroughly. Understand their values and recent projects so you can tailor your approach. This shows you’re genuinely interested and ready to contribute to their mission.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from our platform. It’s a great way to ensure your application gets the attention it deserves. Plus, you’ll find all the resources you need to make your application stand out!
We think you need these skills to ace Senior Global Brand Partnership Manager in Manchester
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for arts and culture shine through! We want to see how your passion aligns with our mission at Factory International. Share personal stories or experiences that highlight your connection to the arts.
Tailor Your Application: Make sure to customise your application for the Senior Global Brand Partnership Manager role. Highlight relevant experience and skills that match the job description. We love seeing how you can bring your unique flair to our team!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We appreciate a well-structured application that makes it easy for us to see your qualifications and fit for the role.
Use Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re following the right process. Plus, you’ll find all the resources you need to make your application stand out!
How to prepare for a job interview at Factory International
✨Know Your Audience
Before the interview, research Factory International and its recent partnerships. Understand their mission and values so you can tailor your responses to show how your experience aligns with their goals.
✨Showcase Your Success Stories
Prepare specific examples of past partnerships you've secured, especially those that involved complex negotiations or creative solutions. Use metrics to demonstrate your impact, as numbers speak volumes in this role.
✨Craft Compelling Proposals
Think about how you would present a partnership proposal to Factory International. Bring along a mock-up of a sales deck or outline your ideas for partnership opportunities that resonate with their artistic vision.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in their current projects and future plans. This not only demonstrates your enthusiasm but also helps you gauge if the organisation is the right fit for you.