At a Glance
- Tasks: Lead creative marketing campaigns that drive attendance and revenue for Factory International.
- Company: Join a vibrant arts organisation committed to diversity and community engagement.
- Benefits: Competitive salary of £35,000, with opportunities for professional growth and development.
- Other info: Dynamic role with a focus on creativity and collaboration across teams.
- Why this job: Make a real impact in the arts while championing equity and inclusion.
- Qualifications: Experience in multi-channel marketing and a passion for audience development.
The predicted salary is between 35000 - 35000 € per year.
Closing date - 19 May 2026
Salary - £35,000 per annum
The Marketing Manager plays a central role in delivering Factory International’s audience and income ambitions. Working closely with the Head of Audiences and Senior Marketing Manager, you will lead the development and delivery of integrated marketing campaigns that drive attendance and revenue, ensuring our work reaches and reflects the full diversity of Manchester and beyond.
Alongside artistic programmes, you will also support the marketing of commercial activity including brand partnerships, live music, venue hire and food and beverage, contributing to the organisation’s wider commercial strategy.
Responsibilities
- Campaign Strategy & Delivery
- Lead the development and delivery of ambitious, creative, multi-channel marketing campaigns from planning through to evaluation, meeting attendance, revenue and audience diversity targets.
- Translate audience insight, data and organisational priorities into clear targeting, positioning and messaging.
- Lead the briefing and management of creative and media agencies, as well as internal teams such as Design or Digital Content, to produce bold campaigns.
- Maintain and develop the Factory International brand across all channels and ensure consistency, clarity and accuracy of messaging across all campaign outputs.
- Be a champion of access marketing, integrating best working practices across all campaigns.
- Commercial Delivery
- Contribute to delivering ticket income and wider commercial revenue targets.
- As well as ticketed artistic programme, support and deliver campaigns across our commercial arm for brand partnerships, music, venue hire and food and beverage.
- Monitor sales performance and optimise campaigns to maximise conversion, yield and secondary spend.
- Audience Development
- Develop strategies to reach priority and underrepresented audiences, embedding equity and inclusion across all campaigns.
- Work collaboratively with our Public Engagement and Factory Academy teams to build meaningful, long-term relationships with communities.
- Work collaboratively across teams to deliver a joined-up audience approach across all touchpoints.
- Data & Performance
- Use data, insight and market intelligence to inform strategy and decision-making.
- Track campaign and sales performance, responding proactively to optimise results.
- Lead evaluation and reporting, sharing insights to improve future campaigns.
Person specification
ESSENTIAL
- Considerable experience developing and delivering integrated, multi-channel marketing campaigns from strategy through to evaluation.
- Good working knowledge of CRM, ticketing and digital marketing software.
- Strong track record of delivering against income, sales or audience growth targets.
- Experience using data, insight and audience segmentation to inform campaign strategy and optimise performance.
- Experience managing campaign budgets and phasing.
- Ability to balance artistic ambition with commercial outcomes, making informed decisions to maximise impact and revenue.
- Experience working with a range of stakeholders including internal teams, external agencies and partners.
- Excellent communication and influencing skills, with the ability to align teams around a clear strategy.
- Demonstrable commitment to equity, diversity and inclusive audience development.
- Commitment to championing representation and inclusion at every level of the organisation with a proven ability to work with people from a wide range of backgrounds.
- Willing to take relevant statutory checks eg DBS (Factory International can support with processing and payment).
When applying please do not rely solely on ChatGPT/AI software for your answers as it may not fully reflect your skills and experience and how they align with this role and we may decide to discount your answer if we believe it is solely generated by AI.
Marketing Manager in Manchester employer: Factory International
Factory International is an exceptional employer that fosters a vibrant and inclusive work culture, making it an ideal place for a Marketing Manager to thrive. With a strong commitment to equity and diversity, employees are encouraged to develop their skills through collaborative projects and innovative marketing campaigns that resonate with the diverse communities of Manchester. The organisation offers competitive salaries, opportunities for professional growth, and a dynamic environment where creativity and commercial strategy intersect, ensuring that every team member can contribute meaningfully to the organisation's success.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their recent campaigns and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who genuinely cares about their mission.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or family to get comfortable with common questions. This will help you articulate your thoughts clearly and confidently when it’s your turn in the hot seat.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in leaving a positive impression. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Marketing Manager in Manchester
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for marketing shine through! We want to see how much you care about reaching diverse audiences and driving revenue. Share specific examples of campaigns you've worked on that reflect this passion.
Tailor Your Responses:Make sure to customise your answers to align with the job description. Highlight your experience with integrated marketing campaigns and how it relates to our goals at Factory International. This shows us you’ve done your homework and understand what we’re all about!
Be Data-Driven:We love numbers! Use data and insights from your past experiences to back up your claims. Talk about how you've used audience segmentation or performance metrics to inform your strategies. This will help us see your analytical side and how you can contribute to our success.
Keep It Clear and Concise:While we appreciate creativity, clarity is key in your application. Make sure your writing is straightforward and easy to follow. Avoid jargon unless it's relevant, and remember to proofread for any typos or errors before hitting send. We want to see your best work!
How to prepare for a job interview at Factory International
✨Know Your Campaigns
Before the interview, dive deep into Factory International's past marketing campaigns. Understand their strategies, successes, and areas for improvement. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data and audience insights in your previous roles. Bring examples of how you've optimised campaigns based on performance metrics. This will demonstrate your analytical skills and ability to drive results.
✨Emphasise Collaboration
Highlight your experience working with diverse teams and stakeholders. Share specific examples of how you've successfully collaborated with creative agencies or internal departments to deliver impactful campaigns. This will showcase your teamwork and communication skills.
✨Champion Diversity and Inclusion
Factory International values equity and inclusion, so be ready to discuss how you've integrated these principles into your marketing strategies. Share examples of how you've reached underrepresented audiences and fostered community relationships in your previous roles.
