At a Glance
- Tasks: Lead creative marketing campaigns that drive attendance and revenue for Factory International.
- Company: Join a vibrant arts organisation committed to diversity and community engagement.
- Benefits: Competitive salary, opportunities for professional growth, and a dynamic work environment.
- Other info: Collaborate with diverse teams and contribute to exciting commercial activities.
- Why this job: Make a real impact in the arts while championing equity and inclusion.
- Qualifications: Experience in multi-channel marketing and a passion for audience development.
The predicted salary is between 35000 - 45000 € per year.
The Marketing Manager plays a central role in delivering Factory International’s audience and income ambitions. Working closely with the Head of Audiences and Senior Marketing Manager, you will lead the development and delivery of integrated marketing campaigns that drive attendance and revenue, ensuring our work reaches and reflects the full diversity of Manchester and beyond. Alongside artistic programmes, you will also support the marketing of commercial activity including brand partnerships, live music, venue hire and food and beverage, contributing to the organisation’s wider commercial strategy.
Responsibilities
- Campaign Strategy & Delivery: Lead the development and delivery of ambitious, creative, multi-channel marketing campaigns from planning through to evaluation, meeting attendance, revenue and audience diversity targets. Translate audience insight, data and organisational priorities into clear targeting, positioning and messaging. Lead the briefing and management of creative and media agencies, as well as internal teams such as Design or Digital Content, to produce bold campaigns. Maintain and develop the Factory International brand across all channels and ensure consistency, clarity and accuracy of messaging across all campaign outputs. Be a champion of access marketing, integrating best working practices across all campaigns.
- Commercial Delivery: Contribute to delivering ticket income and wider commercial revenue targets. As well as ticketed artistic programme, support and deliver campaigns across our commercial arm for brand partnerships, music, venue hire and food and beverage. Monitor sales performance and optimise campaigns to maximise conversion, yield and secondary spend.
- Audience Development: Develop strategies to reach priority and underrepresented audiences, embedding equity and inclusion across all campaigns. Work collaboratively with our Public Engagement and Factory Academy teams to build meaningful, long-term relationships with communities. Work collaboratively across teams to deliver a joined‑up audience approach across all touchpoints.
- Data & Performance: Use data, insight and market intelligence to inform strategy and decision‑making. Track campaign and sales performance, responding proactively to optimise results. Lead evaluation and reporting, sharing insights to improve future campaigns.
Person Specification
Essential:
- Considerable experience developing and delivering integrated, multi-channel marketing campaigns from strategy through to evaluation.
- Good working knowledge of CRM, ticketing and digital marketing software.
- Strong track record of delivering against income, sales or audience growth targets.
- Experience using data, insight and audience segmentation to inform campaign strategy and optimise performance.
- Experience managing campaign budgets and phasing.
- Ability to balance artistic ambition with commercial outcomes, making informed decisions to maximise impact and revenue.
- Experience working with a range of stakeholders including internal teams, external agencies and partners.
- Excellent communication and influencing skills, with the ability to align teams around a clear strategy.
- Demonstrable commitment to equity, diversity and inclusive audience development.
- Commitment to championing representation and inclusion at every level of the organisation with a proven ability to work with people from a wide range of backgrounds.
- Willing to take relevant statutory checks eg DBS (Factory International can support with processing and payment).
Desirable:
- Experience in direct line management and developing skills with junior team members.
- Experience working in arts, culture, events or destination marketing.
- Experience supporting commercial activity such as partnerships, sponsorship, venue hire, music or retail/F&B.
- Enthusiasm for training, mentoring and support of emerging talent.
Marketing Manager in Brighton employer: Factory International
Factory International is an exceptional employer that fosters a vibrant and inclusive work culture, making it an ideal place for a Marketing Manager to thrive. With a strong commitment to equity and diversity, employees are encouraged to develop their skills through collaborative projects and mentorship opportunities, all while contributing to the dynamic cultural landscape of Manchester. The company offers competitive benefits and a supportive environment that values creativity and innovation, ensuring that every team member can make a meaningful impact on the community and the organisation's success.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Brighton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best marketing campaigns and achievements. This is your chance to shine and demonstrate how you can drive attendance and revenue, just like we do at StudySmarter.
✨Tip Number 3
Prepare for interviews by researching the company and its audience. Understand their brand and think about how you can contribute to their marketing strategy. We love candidates who come in with fresh ideas and a clear understanding of our goals!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team and contributing to our mission of reaching diverse audiences.
We think you need these skills to ace Marketing Manager in Brighton
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your experience with integrated marketing campaigns and how you've met audience diversity targets in the past. We want to see how you can bring your unique flair to our team!
Showcase Your Data Skills:Since data-driven decisions are key in this role, don’t forget to mention your experience with CRM and digital marketing tools. Share specific examples of how you've used data to optimise campaign performance. We love numbers that tell a story!
Demonstrate Your Collaborative Spirit:This position involves working with various teams and stakeholders, so highlight your teamwork skills. Share instances where you’ve successfully collaborated with internal teams or external agencies to deliver bold campaigns. We’re all about that team spirit!
Be Authentic and Passionate:Let your personality shine through in your application! Show us your enthusiasm for arts and culture, and your commitment to equity and inclusion. We want to know why you’re excited about this opportunity at Factory International. Apply through our website and let’s get to know each other!
How to prepare for a job interview at Factory International
✨Know Your Campaigns
Before the interview, dive deep into Factory International's past marketing campaigns. Understand their strategies, successes, and areas for improvement. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their goals.
✨Data is Your Best Friend
Brush up on your data analysis skills! Be prepared to discuss how you've used data and audience insights in previous roles to inform your marketing strategies. Highlight specific examples where your decisions led to increased attendance or revenue.
✨Showcase Your Collaboration Skills
Since the role involves working with various teams and stakeholders, come ready with examples of successful collaborations. Talk about how you’ve managed relationships with creative agencies or internal teams to deliver impactful campaigns.
✨Champion Diversity and Inclusion
Factory International values equity and inclusion, so be sure to share your experiences in developing strategies that reach underrepresented audiences. Discuss how you’ve integrated these principles into your marketing efforts and how you plan to continue doing so.
