At a Glance
- Tasks: Drive organic growth through strategic content creation and management.
- Company: Join Factory Direct Flooring, a leader in the online flooring market.
- Benefits: Enjoy a competitive salary, pension, health programme, and private medical insurance.
- Other info: Collaborative environment with opportunities for team development and growth.
- Why this job: Make a real impact on digital marketing strategies in a scaling e-commerce business.
- Qualifications: 5-8 years in digital marketing with a focus on SEO and content.
The predicted salary is between 45000 - 50000 € per year.
Factory Direct Flooring Ltd is a leader in the online flooring market, offering a wide range of wood, laminate, and vinyl flooring solutions. By cutting out the middleman, the company ensures quality products at competitive prices delivered directly to customers. Factory Direct Flooring is committed to providing an exceptional customer experience alongside premium flooring options for homes and businesses. With years of experience in the industry, the company prides itself on reliability, efficiency, and customer satisfaction.
This is a full-time role for a Marketing Manager - Content & Organic Growth, based in Nuneaton. The Marketing Manager will focus on driving organic growth through strategic content creation and management. Daily responsibilities include developing and overseeing content strategies, conducting keyword research, managing SEO initiatives, analysing organic traffic performance, and collaborating with specialist agency partners to optimise content. The role combines strategic oversight with hands-on delivery, making it ideal for an experienced digital marketer ready to take broader ownership in a scaling ecommerce business.
Key Responsibilities- Content & Organic Growth
- Develop and deliver a structured content and SEO roadmap aligned to commercial priorities.
- Build a content strategy to strengthen organic authority across digital channels.
- Optimise content for evolving search behaviour, including AI-driven discovery platforms.
- Define and monitor performance KPIs tied to traffic, engagement and conversion.
- Website Content & Performance
- Own the quality and optimisation of website content across WordPress and Adobe Commerce.
- Optimise product and category content including descriptions, FAQs and metadata.
- Maintain tagging, schema and structured data accuracy.
- Identify opportunities to improve conversion through content and UX improvements.
- Monitor user behaviour insights to identify optimisation opportunities.
- Test and validate website updates prior to release.
- Content & Editorial Delivery
- Oversee development of high-quality product, category and editorial content.
- Deliver blog and educational content aligned to search intent and customer needs.
- Refresh and optimise legacy content to improve performance.
- Maintain a consistent tone of voice and brand narrative.
- Social, Community & Reputation
- Manage social media content and engagement across key platforms.
- Maintain structured content calendars aligned to campaigns and promotions.
- Monitor customer feedback and review platforms including Trustpilot.
- Use customer insight to inform content improvements and messaging.
- Agency Collaboration
- Act as the primary internal lead working with SEO, PR and digital agency partners.
- Coordinate delivery of strategic recommendations and campaigns.
- Align marketing activity with promotional calendars and commercial priorities.
- Market Insight
- Monitor competitor activity and industry trends.
- Track emerging digital behaviours including AI-driven search.
- Identify opportunities to improve visibility, engagement and conversion.
- Team Development
- Build and develop internal marketing capability over time.
- Introduce structured processes, reporting frameworks and performance accountability.
- Manage freelancers or junior hires as the function scales.
- 5–8+ years experience in digital marketing with strong focus on SEO and content.
- Proven success improving organic traffic and website performance.
- Comfortable using AI tools and adapting to evolving search behaviour.
- Proficiency in GA4, Google Search Console, SEMrush/Ahrefs and user behaviour tools.
- Strong understanding of SEO strategy and on-page optimisation.
- Content strategy and editorial planning.
- Conversion optimisation principles.
- Social media marketing on Meta and Pinterest.
- CMS platforms such as WordPress or Magento.
- Experience working with external agencies and integrated marketing activities.
- Ability to translate data and insights into actionable improvements.
- Commercially minded with strong analytical skills.
- Excellent written and communication ability.
- Highly organised with strong attention to detail.
- Comfortable working autonomously in a scale-up environment.
- Collaborative approach to working with agencies and stakeholders.
- Content-related skills: Content Strategy, Content Creation, and Editorial Oversight.
- SEO & Analytics expertise: SEO strategy, Keyword Research, and Performance Analysis.
- Marketing skills: Digital Marketing, Organic Growth Planning, and Campaign Management.
- Team management and collaboration: Strong leadership and team coordination abilities.
- Excellent written and verbal communication skills.
- Familiarity with tools like Google Analytics, Google Search Console, and content management systems.
- Bachelor's degree in Marketing, Communications, Business, or a relevant field.
- Experience in the flooring, e-commerce, or related industry is a plus but not required.
- Growth in organic traffic and search visibility.
- Improved website engagement and conversion performance.
- Increased revenue contribution from organic channels.
- Delivery of a structured, high-performing content strategy.
Benefits: Company pension, Health & wellbeing programme, Private medical insurance
Salary: £45,000 to £50,000
Marketing Manager - Content & Organic Growth in Nuneaton employer: Factory Direct Flooring
Factory Direct Flooring Ltd is an exceptional employer, offering a dynamic work environment in Nuneaton where creativity and strategic thinking thrive. With a strong commitment to employee growth, the company provides comprehensive benefits including a pension scheme, health and wellbeing programmes, and private medical insurance, ensuring that team members feel valued and supported. Join us to be part of a forward-thinking team dedicated to delivering outstanding customer experiences while advancing your career in the fast-paced e-commerce sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Content & Organic Growth in Nuneaton
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in content creation and SEO. This is your chance to demonstrate how you can drive organic growth and make an impact at Factory Direct Flooring.
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their products, and think about how your experience aligns with their goals. Be ready to discuss how you can enhance their content strategy and improve website performance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team at Factory Direct Flooring.
We think you need these skills to ace Marketing Manager - Content & Organic Growth in Nuneaton
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your experience in content strategy and SEO, and show us how your skills align with our needs at Factory Direct Flooring.
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your successes! Include specific examples of how you've improved organic traffic or enhanced website performance in your previous roles.
Be Authentic:Let your personality shine through in your application. We value a consistent tone of voice, so make sure your writing reflects who you are while still being professional and engaging.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates about the role!
How to prepare for a job interview at Factory Direct Flooring
✨Know Your SEO Inside Out
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past, how you've improved organic traffic, and any tools you've used like Google Analytics or SEMrush. This role is all about driving organic growth, so showing your expertise here will definitely impress.
✨Showcase Your Content Strategy Skills
Prepare examples of content strategies you've developed and how they've aligned with commercial priorities. Discuss how you've optimised content for different platforms and user behaviours. Being able to articulate your thought process and results will demonstrate your capability to take ownership of the content strategy at Factory Direct Flooring.
✨Be Ready to Discuss Collaboration
This role involves working closely with agencies and internal teams, so be prepared to talk about your experience in collaboration. Share specific examples of how you've coordinated with others to achieve marketing goals, and highlight your ability to manage relationships effectively. A collaborative approach is key in a scaling e-commerce business.
✨Understand the Market Landscape
Familiarise yourself with Factory Direct Flooring and its competitors. Be ready to discuss industry trends, emerging digital behaviours, and how you can leverage these insights to improve visibility and engagement. Showing that you’ve done your homework will reflect your genuine interest in the role and the company.
