At a Glance
- Tasks: Lead paid media strategy across Meta, Google, TikTok, and AppLovin with significant budget ownership.
- Company: Fast-growing DTC beauty brand focused on direct-response marketing.
- Benefits: Remote-first work culture, real ownership, and a direct line to founders.
- Other info: Opportunity to develop junior media buyers and shape the future of the brand.
- Why this job: Make a real impact in a dynamic environment with significant growth potential.
- Qualifications: 7+ years in paid media with hands-on experience managing large budgets.
The predicted salary is between 85500 - 104500 £ per year.
Facelove is a fast-growing DTC beauty brand in the US. We're direct-response first, the large majority of our revenue comes from paid acquisition, and every decision we make is measured against CAC, MER and contribution margin. We're scaling quickly, and we're looking for a Head of Paid Media to own that growth: someone who has run serious spend before, knows what breaks at scale, and can build the system that gets us to the next level.
About the Role:
You'll take full ownership of paid acquisition across Meta, Google, TikTok and AppLovin, managing $3–5M in monthly spend. This is a strategy and ownership role. You'll have a team of junior media buyers who handle the implementation, from building and launching campaigns, ad uploads, naming conventions, and day-to-day platform work. Your job is to set the strategy, make budget changes, direct their work, and make sure we scale efficiently as spend grows.
What you'll own
- Performance and P&L - CAC, MER and blended contribution margin across all paid channels - Spend planning and budget allocation across Meta, Google, TikTok and AppLovin - Scaling decisions: when to push, when to pull back, and the evidence behind both - Forecasting and hitting your forecasts
- Channel strategy - Meta as the dominant channel: account structure, campaign architecture, audience and placement strategy, testing framework - Google (Brand, PMax, Shopping, YouTube) and TikTok as diversification and incremental-volume plays - AppLovin, a serious and growing part of our mix; you'll be expected to already know how to buy here and how to scale it - Owning the mix: deciding where the next dollar goes and being able to defend it with numbers
- Leading the buying team - Direct a team of junior media buyers who execute your strategy in-platform - Set clear priorities, review their work, and hold the quality bar on launches - Build the SOPs, QA checks and onboarding that let us add buyers without adding chaos - Develop them, we want buyers who get better under you, and we want you to set the bar for the next hires
- Testing and creative direction - A disciplined, documented testing calendar: hypotheses, sample sizes, read windows, kill criteria - Close partnership with our creative pods: you own the brief-back loop, telling the creative team what's working, what's dying and what to make next. You don't make the ads; you make sure we make the right ones. - Offer, landing page and funnel testing in partnership with web and retention
- Measurement - Own the truth on attribution. We run third-party measurement alongside platform reporting and we know platform numbers are inflated, you'll be expected to have a defensible point of view on incrementality and to decide on real numbers, not comfortable ones. - Reporting a founder can read in five minutes and trust
What success looks like
- First 30 days — You know our accounts better than anyone. You've audited structure, spend efficiency and measurement, and delivered a written diagnosis with the three biggest efficiency leaks and how you'd fix them. Within the first 7 days you’ve gone through the full onboarding needed for you to take over day to day media buying and are ready after week 1 to take over, the current setup, while changing it to how it should stand along the way.
- First 90 days — Day-to-day buying runs through you and your team, not through a founder. Testing cadence is live and documented. You're running a weekly performance review that drives real decisions.
Who you are
- Required - 7+ years of experience in paid media, performance marketing, or customer acquisition - You have personally managed $1M+ per month in paid media spend — not overseen it from a distance - Deep, hands-on Meta expertise. Non-negotiable. You should have strong opinions about account structure and be able to explain your reasoning. - Direct experience across Google, TikTok and AppLovin — we're not looking for someone who will learn these on our budget - Real fluency in unit economics: CAC, MER, AOV, LTV, contribution margin. You can build the model, not just read the dashboard. - Experience with third-party attribution and a healthy scepticism about platform-reported numbers - You've managed media buyers before and can show what you built to make them better
- Strong plus - Beauty, skincare or supplements experience - Experience selling to women 45+, or in any category where trust and proof of efficacy matter more than novelty - AppLovin or other emerging channels taken from zero to scale - Amazon Ads - You've worked in a founder-led business and know how to take something over rather than wait to be handed it
How you work
- You move fast and decide with incomplete information
- You'd rather be corrected than be wrong for a quarter
- You are comfortable telling a founder their favourite campaign isn't working
- You want ownership, not a brief
What we offer
- Real ownership of the most important function in the business, with a direct line to the founders
- Remote-first, async-friendly, results-measured
- A brand with genuine product-market fit and room to scale
Head of Paid Media employer: Facelove
Faccelove is an exceptional employer that fosters a dynamic and innovative work culture, perfect for creative minds eager to make an impact in the e-commerce beauty industry. With a focus on employee growth and collaboration, team members are encouraged to explore their creativity while working alongside passionate professionals. The remote nature of this role offers flexibility, allowing you to thrive in a supportive environment that values your contributions and aligns with your personal and professional aspirations.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Paid Media
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Facelove and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Facelove are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Facelove on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Facelove. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Paid Media
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Facelove. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Facelove:Show us that you’ve done your homework! In your application, briefly mention what you admire about Facelove’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Facelove
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Facelove will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Facelove, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
