At a Glance
- Tasks: Create impactful ads that resonate with mature women and drive sales.
- Company: Join a fast-growing e-commerce beauty brand dedicated to enhancing natural beauty.
- Benefits: Competitive salary, reliable payments, and long-term growth opportunities.
- Other info: Remote role with a dynamic team focused on innovation and collaboration.
- Why this job: Be the creative force behind ads that make a real difference in people's lives.
- Qualifications: Experience in direct response advertising and a knack for creative strategy.
The predicted salary is between 40500 - 49500 £ per year.
Faccelove is a fast-growing e-commerce beauty brand serving thousands of customers worldwide every day.
Our mission is to help people preserve and enhance their natural beauty through innovative products and meaningful brand experiences.
About the Role
We’re looking for a Creative Strategist who lives and breathes direct response advertising and understands how to turn insights, emotions, and objections into ads that scale.
NOTE: This is a remote role under an independent contractor agreement.
You will own the creative strategy behind our paid ads, from ideation and angles to briefing, testing, iteration, and scaling.
You’ll work closely with media buyers, creators, editors, and founders to continuously push performance while staying aligned with the brand vision.
This role is for someone who understands that creative is the biggest lever in paid growth.
Responsibilities
- Creative Strategy & Ideation
- Develop high-converting direct response ad concepts for Meta, Tik Tok, and other paid channels
- Create strong angles, hooks, and messaging frameworks for a mature female audience
- Translate product benefits into emotion-driven, problem-solution ads
- Continuously generate new concepts while iterating on proven winners
- Testing, Scaling & Iteration
- Analyze performance data (hooks, retention, CTR, CPA, ROAS)
- Identify winning creatives and patterns
- Create structured iterations to scale winners
- Kill underperformers fast and double down on what works
Briefings & Collaboration
- Write clear, actionable briefs for UGC creators and editors
- Guide creators on tone, structure, objections, and delivery
- Work closely with media buyers to align creative & performance
- Collaborate with brand and marketing teams to ensure consistency
Market & Customer Insight
- Deeply understand the mature women customer
- Identify key objections, desires, fears, and buying triggers
- Monitor competitors and market trends
- Turn customer feedback and reviews into ad concepts
What We’re Looking For
- Proven experience as a Creative Strategist for D2C brands
- Strong background in direct response advertising
- Deep understanding of Meta & Tik Tok ad creatives
- Experience scaling ads (not just launching them)
- Strong copy instincts (hooks, headlines, CTAs)
- Data-driven mindset with creative intuition
- Ability to move fast, test fast, and learn fast
Must-Have Skills
- Creative concepting & angle development
- Direct response copywriting
- Performance analysis & iteration
- Clear briefing & communication
- Strong ownership mentality
Nice to Have
- Experience in beauty, skincare, or supplements
- Experience marketing to women 40+
- Familiarity with UGC-driven ad systems
- Experience working in fast-scaling D2C brands
What Success Looks Like
- Consistent flow of new winning creatives
- Clear creative direction for the entire ad pipeline
- Ads that both convert and build brand trust
- Scalable systems for testing and iteration
- Strong collaboration across the marketing team
What’s in it for you?
- Competitive salary
- On-time and reliable payments
- Opportunity to work with a fast-growing global e-commerce brand
- Long-term growth opportunities
DTC Creative Strategist employer: Facelove
Faccelove is an exceptional employer that fosters a dynamic and innovative work culture, perfect for creative minds eager to make an impact in the e-commerce beauty industry. With a focus on employee growth and collaboration, team members are encouraged to explore their creativity while working alongside passionate professionals. The remote nature of this role offers flexibility, allowing you to thrive in a supportive environment that values your contributions and aligns with your personal and professional aspirations.
StudySmarter Expert Advice🤫
We think this is how you could land DTC Creative Strategist
✨Showcase Your Online Presence
Make sure your portfolio shines! Create a website or use platforms like Behance or Dribbble to showcase your e-commerce projects. This way, when clients like Facelove check out your work, they can see your style and skills in action.
✨Get Involved in E-commerce Communities
Dive into e-commerce forums, Facebook groups, and LinkedIn networks focused on the field. Share your knowledge, ask questions, and connect with other freelancers and potential clients. This is where opportunities often pop up, especially for platforms like Shopify or WooCommerce.
✨Leverage Seasonal Trends
E-commerce is heavily influenced by seasonal trends, so time your outreach right! Be proactive around peak shopping seasons (like Black Friday or Christmas) and pitch your services to brands that are ramping up their online presence.
✨Pitch Directly to Brands You Admire
Identify brands you love that could use a fresh touch and send them a personalised pitch. Point out how your skills can elevate their e-commerce game. Don’t forget to mention that you’d love to work with them – it shows you're genuinely interested!
We think you need these skills to ace DTC Creative Strategist
Some tips for your application 🫡
Show Off Your Freelance Skills:Since you're going for a freelance role in e-commerce, it's vital to highlight your experience with specific platforms like Shopify or WooCommerce. Make sure you list relevant past projects that showcase your ability to manage online stores and understand customer behaviour.
Portfolio Time!:A strong portfolio is essential when applying for freelance work. Include case studies or examples of successful e-commerce campaigns you've run. If you've got data to back up your achievements—like increases in sales or traffic—definitely share that!
Rates and Availability Matter:Freelance roles often require clarity about your rates and availability. Be upfront about what you charge and when you can start working. This helps set clear expectations right from the beginning, which we love to see!
Tailor Your Proposals:When applying to Facelove for the DTC Creative Strategist position, make sure you tailor your application to their specific needs. Research their online presence and mention how you can help enhance it through your skills. A personal touch goes a long way in the e-commerce world!
How to prepare for a job interview at Facelove
✨Showcase Your E-commerce Savvy
Make sure to highlight your knowledge of e-commerce platforms like Shopify or WooCommerce. If you’ve worked with any tools for SEO or digital marketing, be ready to discuss specific strategies you've implemented – this shows you're not just familiar with the field but actively engaged with the latest trends.
✨Pitch Your Portfolio Like a Pro
As a freelancer, your portfolio is your golden ticket! Prepare to present your best work, highlighting projects that demonstrate your ability to drive sales or improve user experience. Be ready to explain your thought process behind each project and the measurable results you achieved.
✨Clarify Your Rates Early On
Don’t shy away from discussing your rates during the interview. Be clear about what you offer within your budget range, and if possible, back it up with examples of previous projects that justify those rates. This not only gives you credibility but also sets clear expectations from the get-go.
✨Familiarise Yourself with Data Analytics
E-commerce thrives on data, so brush up on your analytics skills! Be prepared to talk about how you’ve used tools like Google Analytics or A/B testing to optimise performance. Understanding metrics that matter will give you an edge and show your potential client that you can contribute strategically.
