Senior Product Designer - UX in London

At EFG (ESL FACEIT Group) we create worlds beyond gameplay where players and fans become community. We pride ourselves in having a corporate social responsibility which is that "IT'S NOT GG, UNTIL IT'S GG FOR ALL". We are passionate about the culture we foster that ultimately helps to create and shape the world of esports, gaming tournaments, leagues, events and holistic ecosystems staged for our millions of players, fans and heroes. Everything we do, from global esports tournaments and community-driven leagues to next-generation platforms and live events, is rooted in our passion, craftsmanship, and culture. With millions of players and fans around the world, we aim to shape the future of esports and gaming by building ecosystems that are inclusive, innovative, and enduring. About FACEIT FACEIT is the beating heart of competitive online gaming. With over 26 million registered users playing 30 million matches each month, we're the industry leader in competitive play, the platform where players of all levels come to test their skills, climb the ranks, and find their community. We push the limits of technology, ship features that matter, and hold a simple vision: to empower every player to reach their full potential. Purpose of roleWe're looking for a Senior Product Designer who genuinely cares about players. This role sits at the heart of FACEIT's platform design effort. You'll shape how players experience FACEIT across game contexts, how they connect, compete, and find their place on the platform, and you'll have real influence over where we take it next. Get close to the problemWork closely with product teams across game contexts and product areas, identifying where the experience falls apart, where the opportunities are, and influencing direction by being closest to the problem. Translate player behaviour and data into clear design outcomes, tested and validated with real players through prototyping and usability work. Design for the player in front of youDesign experiences that fit the player in front of them, across different game titles, play styles, and social contexts, rather than applying the same solution everywhere. Contribute to the design system and play an active role in evolving it, consistency across the platform matters at scale. Requirements 5+ years designing digital products, with a portfolio that shows complex, end-to-end platform work;A genuine gamer. Systems thinker: you design experiences and journeys, not just screens;Research-grounded: you know your players, not just your personas, and you build on behaviour and data, not assumption;Proven experience working with and contributing to a design system;You're comfortable running your own user research to validate design decisions (we're currently using Maze);What success looks likePlatform design quality and coherence: Maintaining and elevating design standards across multiple game contexts and product areas, so the experience holds together at a platform level;Design direction rooted in player research, data, and validated player outcomes;Design system contribution: Quality, consistency, and adoption of contributions to the shared design system;Aligning product, engineering, and leadership around a shared design vision and advocating clearly for player needs. Our unwavering commitment to fair employment extends to all individuals, regardless of their race, color, ancestry, religion, sex, national origin, age, sexual orientation, disability, citizenship, marital status, gender identity, or Veteran status.