Festival Programming Coordinator in London

At EFG (ESL FACEIT Group) we create worlds beyond gameplay where players and fans become community. We pride ourselves in having a corporate social responsibility which is that “IT’S NOT GG, UNTIL IT’S GG FOR ALL”. We are passionate about the culture we foster that ultimately helps to create and shape the world of esports, gaming tournaments, leagues, events and holistic ecosystems staged for our millions of players, fans and heroes.

Everything we do, from global esports tournaments and community-driven leagues to next-generation platforms and live events, is rooted in our passion, craftsmanship, and culture. With millions of players and fans around the world, we aim to shape the future of esports and gaming by building ecosystems that are inclusive, innovative, and enduring.

Summary

The Festival Programming Manager is responsible for the planning, coordination, and activation of DreamHack's programming initiatives across the festival portfolio. Working as an extension of the Festival Programming Lead, the role manages creator relationships, talent coordination, community participation, and programming workstreams that span multiple festival areas.

Unlike Festival Area Managers, who own specific festival areas, the Festival Programming Manager owns content, talent, creators, and communities that may be activated across multiple festival experiences. The role ensures programming initiatives are effectively coordinated, communicated, and delivered throughout the festival lifecycle.

What you will do

Reporting to the Festival Programming Lead, you will support the development and execution of DreamHack's programming portfolio by managing creators, talent, communities, and programming initiatives across multiple festivals. You will coordinate stakeholders, support talent participation, manage community relationships, work closely with Marketing and Festival Production, and ensure programming elements are successfully activated throughout the festival experience.

• Creator ecosystem development
• Own the day-to-day development and growth of DreamHack's creator ecosystem.
• Lead the on-site execution of programming initiatives, ensuring creator activations are delivered according to plan.
• Manage creator schedules on-site and ensure all programming commitments are successfully fulfilled.
• Build and maintain relationships with creators, creator communities, agencies, and industry stakeholders.
• Develop programs, incentives, and participation models that increase creator engagement and long-term involvement with DreamHack.
• Identify opportunities to expand DreamHack's creator network and strengthen its position within the creator community.
• Gather feedback from creators and stakeholders to continuously improve DreamHack's creator offerings and participation experience.
• Work closely with the Festival Programming Lead to evolve the Creator Hub, Creator Lounge, Creator Program, and other creator-focused initiatives.
• Programming activation
• Coordinate programming initiatives across multiple festival areas involving talent, creators, and communities.
• Ensure programming plans are communicated and aligned with relevant stakeholders.
• Support the activation of talent, creators, and communities throughout the festival.
• Community management
• Develop and maintain relationships with creators, gaming communities, and community organizers.
• Support participation programs and community engagement initiatives.
• Identify opportunities to strengthen DreamHack's community ecosystem.
• Marketing coordination
• Work closely with Marketing to support programming announcements and campaigns.
• Ensure creators, talent, and programming initiatives are appropriately represented across marketing channels.
• Provide content, updates, and communication support throughout the planning cycle.
• Cross-functional coordination
• Collaborate with Festival Production, Festival Area Managers, Partner Integrations, and Operations.
• Ensure programming requirements are communicated and incorporated into planning processes.
• Support stakeholder alignment and issue resolution.
• On-site programming delivery
• Support talent, creators, and programming stakeholders during festivals.
• Manage programming schedules and activations.
• Resolve programming-related issues and support successful delivery on-site.
• Reporting and continuous improvement
• Track programming participation, engagement, and performance metrics.
• Gather feedback from creators, communities, and attendees.
• Support post-event evaluations and recommendations.

Requirements

• 3-5+ years of experience in community management, creator relations, talent management, live events, gaming, esports, entertainment, or related industries.
• Experience managing stakeholders and coordinating projects.
• Experience working with creators, talent, or communities is highly desirable.

Skills

• Relationship management
• Communication
• Stakeholder coordination
• Project organization
• Community development
• Problem solving
• Collaboration

Success in This Role

Success means creators, talent, communities, and programming initiatives are effectively activated across DreamHack festivals, resulting in strong participation, audience engagement, and positive stakeholder experiences.

Firmly rooted in our values, EFG is an affirmative action employer that celebrates being an equal opportunity workplace. Our unwavering commitment to fair employment extends to all individuals, regardless of their race, color, ancestry, religion, sex, national origin, age, sexual orientation, disability, citizenship, marital status, gender identity, or Veteran status.