Brand Partnership Sales Developer in London

At EFG (ESL FACEIT Group) we create worlds beyond gameplay where players and fans become community. We pride ourselves in having a corporate social responsibility which is that “IT’S NOT GG, UNTIL IT’S GG FOR ALL”. We are passionate about the culture we foster that ultimately helps to create and shape the world of esports, gaming tournaments, leagues, events and holistic ecosystems staged for our millions of players, fans and heroes. Everything we do, from global esports tournaments and community-driven leagues to next-generation platforms and live events, is rooted in our passion, craftsmanship, and culture. With millions of players and fans around the world, we aim to shape the future of esports and gaming by building ecosystems that are inclusive, innovative, and enduring.

We are looking for a driven and strategic Brand Partnership Sales Developer to join our team. In this role, you will play a key part in shaping our category strategy and driving our go-to-market approach across selected brand verticals. By identifying growth opportunities, engaging potential partners, and building a strong and qualified sales pipeline, you will help position our portfolio and partnerships for long-term success.

As a Brand Partnership Sales Developer, you will own and develop a select number of key brand categories — proactively driving growth by defining category potential, mapping priority prospects, and securing high-value pitch meetings. You will build tailored narratives, sales materials, and commercial angles that support our overall go-to-market strategy. Working closely with lead sellers and commercial leadership, you will be responsible for presenting the strategy, aligning on execution, and ensuring strong follow-through across all stages of the sales cycle.

In addition to working category-strategic, you will also generate and close your own local and regional deals. By independently identifying, qualifying, and converting new business opportunities, you will directly contribute to revenue growth and help expand our footprint across markets. You will lead the charge in monetizing EFG’s products— such as IEM, DreamHack, and many more global live events—while developing bespoke strong commercial strategies and partnerships.

Key Responsibilities:

• Shape and execute category strategies and support the broader go-to-market approach, ensuring that insights, priority prospects, and commercial positioning are clearly defined for each assigned category.
• Generate new business opportunities and contribute directly to overall sales growth.
• Conduct cold outreach and leverage warm touchpoints to develop a consistent and qualified pipeline of potential brand partners.
• Align pipeline generation efforts with lead sellers, commercial leadership, and the overall sales strategy to meet targets and strengthen negotiation leverage for renewals.
• Manage the end-to-end sales process, from initial outreach to closed-won.
• Map and maintain up-to-date knowledge of key decision-makers, budget cycles, and points of contact within assigned brand categories.
• Secure pitch meetings and ensure strong engagement with prospective brands, supported by lead sellers & commercial leadership.

Hypothetical breakdown of the role and responsibilities:

• 20% — Category insights & business intelligence (in collaboration with Research): Generating and maintaining category-level business intelligence, including market insights, category mapping, prospect prioritization, and performance indicators.
• 30% — Pipeline generation & new business development: Proactively identifying, qualifying, and generating new business opportunities through cold outreach and warm touchpoints.
• 25% — Sales pitching, storytelling & commercial narratives: Leading and supporting pitch meetings by developing and delivering compelling sales presentations.
• 15% — End-to-end sales execution & deal closing: Managing the full sales cycle for own local and regional deals.
• 10% — Stakeholder alignment, CRM & administrative excellence: Aligning pipeline efforts with lead sellers and commercial leadership, maintaining CRM hygiene, managing follow-ups and documentation.

Who You Are:

• 3+ years of sales or relevant experience doing outreach and developing partnerships (experience within gaming and esports is a plus).
• A self-starter with a strong “can-do” attitude and genuine hunger for selling.
• Motivated by results and comfortable taking initiative in fast-moving environments.
• A clear and confident communicator who builds trust, nurtures relationships, and presents ideas with impact.
• Highly organized and exceptionally strong administratively.
• Able to manage multiple opportunities simultaneously while maintaining structure and focus.
• Creatively minded and skilled at crafting compelling narratives.
• Interested in the brand and media partnership space, with a long-term, relationship-focused approach to sales.

Additional Details:

• Category-focused role, concentrating on developing opportunities within specific brand verticals.
• Primary focus on building the sales pipeline and closing smaller-scale deals.
• Opportunity to grow into larger, more strategic roles as performance and experience develop.
• Firmly rooted in our values, EFG is an affirmative action employer that celebrates being an equal opportunity workplace.