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- Tasks: Lead innovative marketing strategies and campaigns for cutting-edge tech products in EMEA.
- Company: Join Reality Labs, a pioneer in technology and human interaction.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Be at the forefront of launching industry-first technologies that redefine marketing.
- Qualifications: 7+ years in consumer marketing with proven success in integrated campaigns.
- Other info: Fluency in French is a plus; an MBA or Bachelor's degree preferred.
The predicted salary is between 43200 - 72000 £ per year.
Reality Labs is looking for an experienced Marketing Manager to proactively identify challenges and opportunities for the business in the region, design appropriate insights-fueled marketing strategies, and develop impactful plans and executions, which drive meaningful outcomes. The ideal candidate is someone who is excited about working at the intersection of creativity and technology, marketing products that push the boundaries of computing and human interaction into new and uncharted territories. They are passionate about launching industry-first technologies and features, then identifying insights and audiences to drive best-in-class creative work. They can work cross-functionally with a geographically-dispersed and multi-disciplinary group in the development of marketing strategy, plans, and execution.
Integrated Marketing Manager, EMEA Responsibilities:
- Build the foundation of complex, insights-based audience strategies that help define the consumer marketing strategy for EMEA, delivering against both global brand objectives and local business priorities.
- Design and manage innovative solutions to scale business-critical programs (launches, campaigns, partnerships, experiential, etc.) with cross-functional partners.
- Proactively develop insights and apply them to identify gaps and opportunities with clear, actionable takeaways and recommendations.
- Contribute to developing full-funnel marketing campaigns to ensure relevance and impact in EMEA, delivering against agreed campaign goals.
- Partner with Insights and Decision Science to implement and manage the EMEA Learning Agendas, demonstrating the impact and return of marketing investment.
- Maintain a measurement-first mindset, partnering with Decision Science to build measurement plans ensuring work-streams deliver quantifiable outcomes.
- Cultivate collaborative relationships with key internal and agency partners to synthesize thinking, crystallize insights, align on strategy, integrate creative cross-functionally, measure impact, and scale learnings.
- Be an effective and inspiring partner to creative agencies in developing standout marketing communications.
Minimum Qualifications:
- 7+ years of experience marketing for consumer-facing brand(s) in the UK and Europe.
- Experience developing regional or EMEA marketing strategy and integrated consumer campaigns at well-established brands.
- Demonstrated ability to collaborate with and lead cross-functional teams, either formally through reporting structure or informally through influence.
- Experience in identifying and leveraging insights and analytics.
- Proven experience developing bold, breakthrough integrated marketing campaigns, with specific social media strategies, that drove measurable results at a local or regional level.
- Ability to thrive in an entrepreneurial, fast-moving, and ever-changing environment.
- Outstanding creative sense, plus excellent written and verbal communication skills.
Preferred Qualifications:
- French language is a plus.
- MBA/Bachelor’s degree.
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Integrated Marketing Manager, EMEA employer: Facebook
Contact Detail:
Facebook Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Integrated Marketing Manager, EMEA
✨Tip Number 1
Familiarize yourself with the latest trends in integrated marketing, especially within the EMEA region. Understanding regional nuances and consumer behavior will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the marketing field, particularly those who have experience in consumer-facing brands. Engaging with industry peers can provide valuable insights and potentially lead to referrals for the Integrated Marketing Manager position.
✨Tip Number 3
Showcase your ability to work cross-functionally by sharing examples of past collaborations in your discussions. Highlighting your experience in leading diverse teams will resonate well with the expectations of this role.
✨Tip Number 4
Prepare to discuss specific campaigns you've developed that drove measurable results. Being able to articulate your thought process and the impact of your strategies will set you apart as a strong candidate for this position.
We think you need these skills to ace Integrated Marketing Manager, EMEA
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Integrated Marketing Manager position. Understand the key responsibilities and qualifications required, and think about how your experience aligns with these.
Highlight Relevant Experience: In your CV and cover letter, emphasize your 7+ years of experience in marketing for consumer-facing brands, particularly in the UK and Europe. Provide specific examples of integrated marketing campaigns you've developed that drove measurable results.
Showcase Your Creativity: Since the role requires an outstanding creative sense, include examples of bold marketing strategies or campaigns you've led. Discuss how you collaborated with cross-functional teams and creative agencies to achieve impactful outcomes.
Tailor Your Application: Customize your application materials to reflect the language and values of Reality Labs. Use keywords from the job description to demonstrate your understanding of the company's mission and how you can contribute to their goals.
How to prepare for a job interview at Facebook
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous experience in developing integrated marketing strategies, especially for consumer-facing brands. Highlight specific campaigns you've led and the measurable results they achieved.
✨Demonstrate Cross-Functional Collaboration
Since the role requires working with diverse teams, share examples of how you've successfully collaborated with different departments or agencies. Emphasize your ability to influence and align on strategy across various stakeholders.
✨Highlight Your Insight-Driven Approach
Discuss how you identify insights and apply them to marketing strategies. Be ready to provide examples of how you've used data and analytics to uncover opportunities and drive impactful marketing decisions.
✨Emphasize Creativity and Innovation
This position values creativity at the intersection of technology and marketing. Prepare to talk about bold, innovative ideas you've implemented in past campaigns and how they pushed boundaries in the industry.
