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- Tasks: Create engaging content like web copy, product descriptions, and newsletters for our beauty brand.
- Company: Join a dynamic team focused on innovative beauty solutions and customer engagement.
- Benefits: Enjoy flexible hours, creative freedom, and the chance to make an impact in the beauty industry.
- Why this job: Perfect for those passionate about beauty and eager to develop their writing skills in a vibrant environment.
- Qualifications: Must have a degree in English Literature/Language and experience in diverse writing formats.
- Other info: Ideal for creative thinkers who want to shape brand narratives and engage with beauty enthusiasts.
The predicted salary is between 28800 - 43200 £ per year.
Reporting to the Head of Marketing Communications and working across the Group. Responsible for producing a range of content including web copy, product descriptions, newsletters and blog posts. Being proactive by coming up with new ideas and recommendations for our owned media content to ensure organic growth and engagement.
Key Accountabilities:
1. To produce a range of content aligned to our Tone of Voice and brand guidelines, including:
a. Producing copy for tactical campaigns and key trading events including peak, campaigns, brand launches etc.
b. Developing product descriptions and associated content, for new brand or product launches.
c. Creating thought leadership and educational copy for our blog and email communications.
d. Newsletters and other supporting collateral for our affiliate marketing activity.
e. Creating SEO-optimised copy for new brand and product launches across product pages, landing pages, banners, and mailers.
2. Optimising existing copy, to improve Conversion Rate and our Search Engine Optimisation (SEO) performance using keyword research tools.
3. Contributing to new content ideas in monthly and quarterly planning sessions.
4. Monitoring competitor activity and highlighting opportunities and threats with the wider team.
5. Monitoring brand sentiment, highlighting positive news stories to be utilised across wider communications and negative press to be responded to.
6. Supporting with the updating and maintenance of other website assets, as required.
Person Specification
Essential:
· English Literature/Language or relating degree.
· Writing experience across different formats (eg. Long form, short form, editorial).
· A natural flair writing for different marketing channels and purposes.
· Ability to be open to and be able to develop new and creative ideas.
· Ability to analyse and present content performance.
· Excellent communication and writing skills.
· Awareness of how content impacts SEO.
· Ability to put the customer at the heart of all we do.
· Proactive and ability to make a difference.
· Flexibility in terms of role, supporting the wider business.
· Willing to work flexible hours to include weekends, bank holidays and evenings.
Desirable:
· Experience creating content and growing a social audience.
· Working experience of Google Analytics.
· Experience of working in the beauty/cosmeceuticals industry.
· Retail experience (ideally in Health and Beauty).
· Positive attitude with high level of motivation, initiative, and creativity.
· Understand the beauty industry and buying motivators specifically in relation to the Face the Future brand and industry.
· Passionate about the world of beauty and keeping abreast of changes within the industry.
Beauty Copywriter employer: Face the Future
Contact Detail:
Face the Future Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Beauty Copywriter
✨Tip Number 1
Familiarize yourself with our brand's Tone of Voice and guidelines. This will help you create content that resonates with our audience and aligns with our marketing strategy.
✨Tip Number 2
Stay updated on the latest trends in the beauty industry. Understanding current market dynamics will allow you to generate fresh ideas and content that engages our audience effectively.
✨Tip Number 3
Utilize keyword research tools to enhance your understanding of SEO. This knowledge will be crucial for optimizing your copy and improving our online visibility.
✨Tip Number 4
Engage with our existing content and analyze its performance. This will give you insights into what works well and help you contribute valuable ideas during planning sessions.
We think you need these skills to ace Beauty Copywriter
Some tips for your application 🫡
Understand the Brand Voice: Before you start writing your application, familiarize yourself with the company's tone of voice and brand guidelines. This will help you tailor your writing style to match their expectations.
Showcase Your Writing Skills: Include samples of your writing that demonstrate your ability to create engaging content across different formats. Highlight any experience you have in producing web copy, product descriptions, or blog posts.
Highlight SEO Knowledge: Make sure to mention your understanding of SEO principles and how you've applied them in previous roles. Discuss any tools you’ve used for keyword research and how you optimized content for better performance.
Demonstrate Proactivity: In your application, provide examples of how you've contributed new ideas or content strategies in past positions. Show that you are proactive and can bring fresh perspectives to the team.
How to prepare for a job interview at Face the Future
✨Showcase Your Writing Skills
Prepare samples of your writing that demonstrate your ability to create engaging content across different formats. Highlight pieces that align with the beauty industry, as this will show your understanding of the market and its audience.
✨Understand SEO Basics
Familiarize yourself with SEO principles and be ready to discuss how you can optimize content for search engines. Mention any tools you’ve used for keyword research and how you've applied this knowledge in previous roles.
✨Be Proactive with Ideas
During the interview, come prepared with fresh content ideas that could benefit the company. This shows your initiative and creativity, which are essential for the role of a Beauty Copywriter.
✨Demonstrate Industry Knowledge
Stay updated on current trends in the beauty industry and be ready to discuss them. Showing your passion for beauty and understanding of consumer motivations will set you apart from other candidates.
