Head of Global Skincare Marketing & Growth in London

Do you want to build the marketing engine behind a Norwegian skincare brand going global? Cosmedica is seeking a driven and creative Head of Marketing to lead the brand and growth strategy for Face Formula. We are looking for someone with a strong track record in skincare or beauty, who is equally passionate about bold brand building and performance-driven digital marketing.

About Face Formula and Cosmedica: Face Formula (formerly Elixir Cosmeceuticals) is built on nearly 20 years of expertise, developed by a strong professional community of dermatologists, biochemists, and experienced skin therapists. With proven efficacy, high quality, and the trust of more than 325 clinics across Scandinavia, we have established a strong position within results-driven skincare. We are positioned in the premium segment with high customer loyalty. Today, around 70% of sales come through professional skin clinics, supported by a growing B2C channel and the Face Formula Academy, which educates and certifies professionals. With a recent rebrand, solid profitability, and strong owners backing us, we are now gearing up for targeted expansion into selected European markets.

Your role as Head of Marketing: As our Head of Marketing, you will shape and lead the marketing strategy at a pivotal moment in our brand's growth. Reporting directly to the CEO and leading a team of four, you will:

• Define and drive the brand strategy – crafting a distinctive identity and storytelling that makes consumers choose, trust, and recommend Face Formula.
• Build and grow our B2B marketing engine – developing programmes, tools, and activations that help our clinic and trade partners become genuine brand ambassadors, driving demand through their networks and communities.
• Scale our digital marketing channels – including paid social, SEM/SEO, influencer, email/CRM, and strategic partnerships.
• Build and execute an integrated annual marketing plan that delivers measurable revenue growth across both B2B and DTC channels.
• Lead new product launches from go-to-market strategy through to execution – ensuring both trade and consumer audiences are brought on the journey.
• Own the customer retention strategy – building loyalty, increasing lifetime value, and driving repeat purchase.
• Develop the marketing team – creating clear accountability and career development paths for your direct reports.

We are looking for someone who:

• Has a verifiable track record of building brands in skincare, beauty, or premium consumer goods – ideally at a global or multi-market level.
• Understands the power of B2B as a marketing channel – you know how to build brand equity and community through clinic, trade, and professional partnerships, not just through channels you fully control.
• Is digital-first, with deep expertise across paid social, SEM/SEO, influencer marketing, and email/CRM – but equally understands that in our world, a trusted skin therapist recommending a product is one of the most powerful marketing moments there is.
• Brings strong commercial acumen – able to turn data and insights into strategies that move the revenue needle.
• Is hands-on and execution-oriented – equally comfortable setting vision and rolling up their sleeves.
• Has experience across both B2B and DTC channels, and knows how to balance the two without one cannibalising the other.
• Is a confident, empathetic leader with high EQ and the ability to influence across the organisation.

Why this role is unique: You will own the entire marketing function for a premium Norwegian skincare brand with global ambitions. You will have a direct seat at the leadership table, reporting to the CEO with real influence over brand direction. You will build a best-in-class marketing team from the ground up – and shape what that team looks like. You will join at a genuinely exciting moment: a rebrand underway, European expansion ahead, and a strong commercial foundation to build from. Our offices are located in Oslo. We are flexible on location for the right candidate.

Ready to make your mark on a brand with real momentum? We review applications on an ongoing basis – apply as soon as you're ready. The application deadline is April 6th.