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- Tasks: Lead influencer strategies, manage creator partnerships, and oversee campaign delivery.
- Company: Join Fabric, a dynamic agency shaping the future of influencer marketing.
- Benefits: Enjoy hybrid work, 25 days holiday, personal learning budget, and fun team socials.
- Why this job: Be at the forefront of culture, working with creators to drive impactful campaigns.
- Qualifications: Experience in influencer marketing, strong platform knowledge, and excellent project management skills.
- Other info: Opportunity to build a team and influence the agency's direction.
The predicted salary is between 43200 - 72000 £ per year.
This is a key leadership role at Fabric, perfect for someone plugged into culture, passionate about creators, and ready to set the standard for how brands show up through, and with, talent. You’ll own and evolve our influencer and creator offering: shaping how we find, brief, collaborate and grow with talent, building a team around you, and setting the standard for how brands show up through creators. You’ll work closely with strategy, creative, community, and paid teams to ensure creators are fully integrated into the wider social ecosystem, not a bolt-on. From platform-specific strategies to long-term creator partnerships, paid amplification to performance measurement, you’ll lead the charge on influencer work that drives both cultural impact and commercial results.
What You’ll Do
- Influencer & Creator Strategy
- Lead the influencer response to every brief—aligning creators to the big idea and campaign ambition
- Develop platform- and region-specific influencer strategies across TikTok, Instagram, YouTube, LinkedIn and emerging platforms
- Define how creators play into wider social, content and community strategies—driving reach, engagement and resonance
- Work closely with Strategy, Creative and Paid to build ideas that are integrated, effective and aligned to KPIs
- Creator Partnerships & Talent Management
- Build and nurture a diverse, high-quality network of creators, agents and platforms
- Oversee casting, contracting, briefing, approvals and content delivery across all campaigns
- Collaborate directly with creators to unlock the best ideas and executions, through co-creation, not just coordination
- Ensure all partnerships are compliant with ASA, FTC, CMA and platform guidelines, managing disclosure, licensing, and usage rights
- Campaign Delivery & Amplification
- Own end-to-end delivery of influencer campaigns - timeline, budget, quality, and performance
- Partner with Paid teams to deliver amplification strategies, whitelisting, dark posting, affiliate integrations and performance boosts
- Track and report on influencer performance using internal and external tools, optimising for engagement, conversion, and ROI
- Innovation & Thought Leadership
- Stay ahead of emerging creator trends, tools and platforms, pioneering new formats, collaborations, and creative approaches
- Champion innovation in the influencer space, exploring how AI and automation can streamline casting, briefing, and performance tracking
- Shape Fabric’s POV on the future of creator marketing and represent us externally at panels, events and in industry press
- Team Leadership & Agency Collaboration
- Build, lead and mentor a small but mighty influencer team, setting standards and fostering growth
- Collaborate across strategy, creative, community, paid, marketing and operations to deliver fully integrated work
- Create scalable influencer processes and workflows that drive consistency, quality and growth
- New Business & Growth
- Play a key role in pitching, winning and growing influencer-led work
- Lead influencer strategy within proposals and RFPs, bringing insight, originality and strategic clarity
- Spot growth opportunities within existing accounts, evolving influencer programmes from one-offs to long-term partnerships
What You’ll Need
- Experience leading influencer or creator marketing for an agency, platform, or brand
- Deep platform knowledge, especially TikTok, Instagram, and YouTube
- A strong network of creators, talent reps, and cultural connectors
- A track record of delivering smart, effective, and original creator campaigns
- Clear POV on what great looks like when it comes to creator partnerships
- Excellent commercial instincts, know what good costs, and what great is worth
- Strong project management, communication, and negotiation skills
- Calm under pressure. Creative under constraint. Curious by nature.
What You’ll Get
- The chance to shape a growing and exciting part of the business from the ground up
- A say in the work, the process, the team, and real influence on the agency’s direction
- Access to brilliant brands, bold briefs, and creators who are genuinely building culture
- A smart, kind, creative team who have each other’s backs and push the work forward
- A culture built on trust, flexibility, collaboration and getting stuck in
- A hybrid working model, mixing time in our East London HQ with WFH
- 25 days holiday, plus birthdays off, volunteering days, and an extended winter break
- Personal learning budget, regular team training, and all-agency inspiration sessions
- Summer hours (early finish on Fridays), quarterly team socials and surprise perks
- And more.
Apply now!
Influencer Director employer: FABRIC SOCIAL
Contact Detail:
FABRIC SOCIAL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Director
✨Tip Number 1
Network actively within the influencer and creator community. Attend industry events, webinars, and workshops to connect with creators and talent reps. Building relationships can give you insights into the latest trends and opportunities in the field.
✨Tip Number 2
Stay updated on platform-specific strategies, especially for TikTok, Instagram, and YouTube. Familiarise yourself with the latest features and algorithms of these platforms, as this knowledge will be crucial in developing effective influencer strategies.
✨Tip Number 3
Showcase your understanding of compliance and regulations in influencer marketing. Being knowledgeable about ASA, FTC, and CMA guidelines will set you apart, as it demonstrates your ability to manage partnerships responsibly.
✨Tip Number 4
Prepare to discuss innovative ideas and trends in creator marketing during interviews. Highlight any experience you have with AI and automation in influencer campaigns, as this shows your forward-thinking approach and adaptability in a rapidly changing industry.
We think you need these skills to ace Influencer Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Influencer Director position. Tailor your application to highlight relevant experiences that align with the job description.
Showcase Your Experience: In your CV and cover letter, emphasise your experience in leading influencer or creator marketing. Provide specific examples of successful campaigns you've managed, particularly on platforms like TikTok, Instagram, and YouTube.
Demonstrate Cultural Awareness: Since this role requires a strong connection to culture and trends, include insights or examples that showcase your understanding of current creator trends and how they can impact brand strategies.
Highlight Leadership Skills: As a key leadership role, it's important to demonstrate your ability to build and mentor teams. Share experiences where you've successfully led a team or collaborated across departments to achieve common goals.
How to prepare for a job interview at FABRIC SOCIAL
✨Show Your Passion for Creators
Make sure to express your enthusiasm for working with creators and influencers. Share examples of how you've successfully collaborated with talent in the past, and demonstrate your understanding of current trends in the influencer space.
✨Demonstrate Strategic Thinking
Prepare to discuss your approach to developing influencer strategies across various platforms like TikTok and Instagram. Be ready to explain how you align creators with campaign goals and how you measure success through KPIs.
✨Highlight Your Network
Talk about your connections within the influencer community. Mention specific creators or agencies you've worked with and how these relationships can benefit the company. A strong network is crucial for this role.
✨Prepare for Scenario Questions
Expect to be asked how you would handle specific challenges in influencer marketing. Think about potential scenarios involving campaign delivery, budget management, or compliance issues, and prepare thoughtful responses that showcase your problem-solving skills.
