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- Tasks: Lead influencer strategies and manage creator partnerships for impactful campaigns.
- Company: Join Fabric, a dynamic agency shaping the future of influencer marketing.
- Benefits: Enjoy hybrid work, 25 days holiday, personal learning budget, and fun team socials.
- Why this job: Be at the forefront of culture, collaborating with creators and innovative brands.
- Qualifications: Experience in influencer marketing with strong platform knowledge, especially TikTok and Instagram.
- Other info: Opportunity to build and mentor a talented influencer team while driving growth.
The predicted salary is between 43200 - 72000 £ per year.
This is a key leadership role at Fabric, perfect for someone plugged into culture, passionate about creators, and ready to set the standard for how brands show up through, and with, talent.
You’ll own and evolve our influencer and creator offering: shaping how we find, brief, collaborate and grow with talent, building a team around you, and setting the standard for how brands show up through creators. You’ll work closely with strategy, creative, community, and paid teams to ensure creators are fully integrated into the wider social ecosystem, not a bolt-on.
From platform-specific strategies to long-term creator partnerships, paid amplification to performance measurement, you’ll lead the charge on influencer work that drives both cultural impact and commercial results.
What You’ll Do- Influencer & Creator Strategy
- Lead the influencer response to every brief—aligning creators to the big idea and campaign ambition
- Develop platform- and region-specific influencer strategies across TikTok, Instagram, YouTube, LinkedIn and emerging platforms
- Define how creators play into wider social, content and community strategies—driving reach, engagement and resonance
- Work closely with Strategy, Creative and Paid to build ideas that are integrated, effective and aligned to KPIs
- Creator Partnerships & Talent Management
- Build and nurture a diverse, high-quality network of creators, agents and platforms
- Oversee casting, contracting, briefing, approvals and content delivery across all campaigns
- Collaborate directly with creators to unlock the best ideas and executions, through co-creation, not just coordination
- Ensure all partnerships are compliant with ASA, FTC, CMA and platform guidelines, managing disclosure, licensing, and usage rights
- Campaign Delivery & Amplification
- Own end-to-end delivery of influencer campaigns - timeline, budget, quality, and performance
- Partner with Paid teams to deliver amplification strategies, whitelisting, dark posting, affiliate integrations and performance boosts
- Track and report on influencer performance using internal and external tools, optimising for engagement, conversion, and ROI
- Innovation & Thought Leadership
- Stay ahead of emerging creator trends, tools and platforms, pioneering new formats, collaborations, and creative approaches
- Champion innovation in the influencer space, exploring how AI and automation can streamline casting, briefing, and performance tracking
- Shape Fabric’s POV on the future of creator marketing and represent us externally at panels, events and in industry press
- Team Leadership & Agency Collaboration
- Build, lead and mentor a small but mighty influencer team, setting standards and fostering growth
- Collaborate across strategy, creative, community, paid, marketing and operations to deliver fully integrated work
- Create scalable influencer processes and workflows that drive consistency, quality and growth
- New Business & Growth
- Play a key role in pitching, winning and growing influencer-led work
- Lead influencer strategy within proposals and RFPs, bringing insight, originality and strategic clarity
- Spot growth opportunities within existing accounts, evolving influencer programmes from one-offs to long-term partnerships
- Experience leading influencer or creator marketing for an agency, platform, or brand
- Deep platform knowledge, especially TikTok, Instagram, and YouTube
- A strong network of creators, talent reps, and cultural connectors
- A track record of delivering smart, effective, and original creator campaigns
- Clear POV on what great looks like when it comes to creator partnerships
- Excellent commercial instincts, know what good costs, and what great is worth
- Strong project management, communication, and negotiation skills
- Calm under pressure. Creative under constraint. Curious by nature.
- The chance to shape a growing and exciting part of the business from the ground up
- A say in the work, the process, the team, and real influence on the agency’s direction
- Access to brilliant brands, bold briefs, and creators who are genuinely building culture
- A smart, kind, creative team who have each other’s backs and push the work forward
- A culture built on trust, flexibility, collaboration and getting stuck in
- A hybrid working model, mixing time in our East London HQ with WFH
- 25 days holiday, plus birthdays off, volunteering days, and an extended winter break
- Personal learning budget, regular team training, and all-agency inspiration sessions
- Summer hours (early finish on Fridays), quarterly team socials and surprise perks
- And more.
Apply now!
Influencer Director employer: FABRIC SOCIAL
Contact Detail:
FABRIC SOCIAL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Director
✨Tip Number 1
Network like a pro! Connect with influencers, creators, and industry professionals on platforms like LinkedIn and Instagram. Attend events or webinars related to influencer marketing to build relationships and gain insights into the latest trends.
✨Tip Number 2
Showcase your knowledge of different platforms. Familiarise yourself with the nuances of TikTok, Instagram, and YouTube, and be ready to discuss how you would leverage these platforms for effective influencer campaigns during interviews.
✨Tip Number 3
Prepare to demonstrate your strategic thinking. Think about how you would approach building creator partnerships and what metrics you would use to measure success. Be ready to share examples of past campaigns you've led or contributed to.
✨Tip Number 4
Stay updated on industry trends and innovations. Follow relevant blogs, podcasts, and social media accounts to keep your finger on the pulse of influencer marketing. This will help you bring fresh ideas to the table and show your passion for the role.
We think you need these skills to ace Influencer Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Influencer Director position. Tailor your application to highlight your relevant experience in influencer marketing and team leadership.
Craft a Compelling CV: Your CV should clearly showcase your experience with influencer campaigns, your network of creators, and any successful projects you've led. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Tailored Cover Letter: In your cover letter, express your passion for creators and culture. Discuss how your vision aligns with the company's goals and how you can contribute to their influencer strategy. Be specific about your ideas for innovation in the influencer space.
Showcase Your Knowledge: Demonstrate your deep understanding of platforms like TikTok, Instagram, and YouTube in your application. Mention any trends or tools you believe are shaping the future of influencer marketing, and how you plan to leverage them in this role.
How to prepare for a job interview at FABRIC SOCIAL
✨Show Your Passion for Creators
Make sure to express your enthusiasm for working with creators and influencers. Share examples of how you've engaged with talent in the past and how you envision building relationships that drive cultural impact.
✨Demonstrate Platform Knowledge
Be prepared to discuss specific strategies for platforms like TikTok, Instagram, and YouTube. Highlight any successful campaigns you've led on these platforms and how you adapted your approach based on audience engagement.
✨Highlight Your Leadership Skills
Since this role involves team leadership, share your experiences in mentoring and building teams. Discuss how you foster collaboration and set standards for quality and creativity within your team.
✨Prepare for Scenario Questions
Expect questions about how you would handle various challenges in influencer marketing. Think through potential scenarios, such as managing a campaign under tight deadlines or resolving conflicts with creators, and be ready to share your thought process.
