Creative Director, Community

Who We Are

Fabric Social is the maverick of social agencies. We specialise in building brands through best-in-class social content, trend-first creative, and community-first thinking. We’re not just about reach; we’re about resonance. We nourish communities and create social flywheels that pull audiences in, not just push content out.

The Role

We’ve moved beyond always on. At Fabric, we believe in being always in - in culture, in conversation, in communities. We’re looking for someone to lead that charge. As our Creative Director, Community, you’ll sit at the intersection of editorial, community, trends and real-time, relevant content. You’ll guide how brands show up daily through smart, sharp, scroll-stopping content that feels native, necessary, and in the moment. You’ll manage a team of social creatives and community specialists, making sure every meme, skit, comment, collab and caption is on brand, on tone, and in the feed for the right reason. You’ll be a key part of the creative leadership team at Fabric, responsible not just for the content, but for the culture and performance of the people making it.

What You’ll Be Doing

• Editorial Leadership: Leading the planning and execution of content that puts brands directly in culture, in conversation, and in community, across TikTok, Instagram, Reddit, YouTube Shorts and more.
• Real-Time & Reactive Excellence: Setting the pace for trend-spotting and reactive creativity, responding fast, but never blindly.
• Community-Led Creativity: Building content from the inside out, starting with real people, subcultures, and online behaviours, not just campaign calendars.
• Tone of Voice & Brand POV: Defining, owning and evolving editorial tone across platforms, ensuring consistency, personality and cultural fluency.
• Collaboration with Creators & Meme Partners: Working with creators, meme pages and internet-native publishers to co-create content that feels native and networked.
• Creative Team Leadership: You won’t just manage the work, you’ll lead the people. Coaching, growing and galvanising a team of creatives and community pros to do the best work of their careers, while holding the line on quality, culture, and delivery.
• Insight-Led Content Direction: Using social listening and creator discovery tools, as well as audience and platform insights to back your intuition with insight.
• Cultural Moment Mapping: Owning editorial calendars that mix proactive planning with space to play, surfacing emerging cultural moments and getting ahead of them.
• Distribution & Amplification Thinking: Ensuring always-in content is not just created, but seen. From strategic collab tags and influencer amplification to reactive paid support, you’ll think about how to maximise reach in real time without losing authenticity.
• New Business & Existing Clients: Playing a leading role in shaping always-in strategies for existing brands and pitching smart, scrollable ideas to prospective ones.

The Skills That Matter

We’re looking for a rare blend of creative instinct, cultural fluency, and strategic precision. You should be:

• A Cultural Operator: You’re in it. In the group chats, on the FYP, deep in the comments.
• An Editorial Sharpener: You know how to write, edit, and finesse tone. You understand nuance, humour, voice, and rhythm and can brief others to nail it too.
• A Platform Pro: From TikTok skits to Reddit threads, you know what works where, and how to tailor tone, content and structure for each.
• A Fast Thinker: You’re comfortable working in a newsroom-style pace, balancing quality with speed.
• A Strategic Collaborator: You connect cultural currency to brand relevance, aligning real-time moves with longer-term positioning.
• A Community Builder: You think in fandoms, niches, subcultures and side channels and know how to bring brands into those spaces authentically.
• A Maker at Heart: You have a strong sense of creative craft, whether it’s writing a meme, finessing a caption, briefing a TikTok or editing something yourself.
• A Quality Leader: You know what good looks like and how to coach others to get there.
• A Data-Literate Doer: You’re confident interpreting platform metrics, listening tools, and audience signals and using them to refine content instinctively.
• A New Biz Contributor: You know how to sell ideas whether it’s in a pitch deck, brainstorm or client presentation.

What You'll Get

A defining role at the centre of Fabric’s real-time, community-led creative output. The chance to shape the editorial and community direction of the most exciting brands in the feed, and move them from being brands on social to being social brands. A seat at the top table, influencing agency thinking, pitching big ideas, and setting creative standards. A leadership position in a team that’s culturally obsessed and creatively fearless. A fast-moving environment where good ideas get made quickly, and great ideas stick. Competitive salary and benefits.