At a Glance
- Tasks: Lead innovative search strategies and manage client relationships to drive business success.
- Company: Dynamic agency in Manchester with a focus on cutting-edge technology.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Join a passionate team that values curiosity and embraces change.
- Why this job: Be at the forefront of AEO and GEO, shaping the future of search optimisation.
- Qualifications: 5+ years in AEO/GEO with strong technical and client management skills.
The predicted salary is between 60000 - 80000 £ per year.
Location: Manchester City Centre
Reports To: Co-Founder
The Role
- Create and develop GEO and AEO search strategies for our clients including audits, servicing and product offerings.
- Ensure that solution is appropriate to support our client achieving business goals.
- Own and manage client relationships and operate as a partner to them vs a supplier.
- Collaborate with the other department leads for vision, quality, and direction.
- Monitor and test new developments (from AI Search to automation and data integration).
- Support new business and thought leadership through AEO insights, case studies, and pitch contributions.
- Keep up to date with the latest industry trends, new developments and innovations within the AEO and GEO space.
- Represent Fabric externally (conferences, webinars, publications, industry talks).
What we are looking for in you
- We want someone who is self-motivated, passionate, diligent and curious to power our clients’ businesses forward.
- Experience in technical delivery and client management of AEO and GEO.
- Previously worked agency side, including typically a minimum of 3-5 years; operating at an expert level.
- Extensive experience in the field of SEO/GEO/AEO; breadth of vision gained from extensive hands-on technical implementation including using technology such as Profound, Peec AI, and Semrush (AI Toolkit).
- Demonstrated success in delivery of technical complicated projects into clients across a wide range of industries.
- Drive and determination to deliver excellence for our clients.
Our culture
- Curious, passionate and transparent.
- Fast pace, exciting with genuine interest in client businesses.
- We listen to our teams and embrace change and entrepreneurship.
Head of Answer Engine Optimisation (AEO) and Generative Optimisation (GEO) in Manchester employer: Fabric Analytics
At Fabric, we pride ourselves on being an exceptional employer in the heart of Manchester City Centre, where innovation meets collaboration. Our dynamic work culture fosters curiosity and passion, empowering employees to drive meaningful change for our clients while enjoying ample opportunities for professional growth and development. With a commitment to transparency and a fast-paced environment, we encourage our team to embrace new ideas and take ownership of their projects, making every day at Fabric both rewarding and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Answer Engine Optimisation (AEO) and Generative Optimisation (GEO) in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fabric Analytics and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fabric Analytics are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fabric Analytics on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fabric Analytics. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Answer Engine Optimisation (AEO) and Generative Optimisation (GEO) in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fabric Analytics. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fabric Analytics:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fabric Analytics’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fabric Analytics
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fabric Analytics will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fabric Analytics, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
