At a Glance
- Tasks: Manage social media channels and create engaging content that reflects our brand's unique narrative.
- Company: Fable England, a fashion accessories brand inspired by classic British literature.
- Benefits: Flexible working, creative ownership, and real career growth opportunities.
- Other info: Hybrid working with at least one day a week in our London office.
- Why this job: Join a supportive team and shape our brand's digital presence during an exciting growth phase.
- Qualifications: Experience in content creation and social media management, especially in lifestyle or fashion.
The predicted salary is between 35000 - 45000 £ per year.
Fable England is a fashion accessories brand best known for exquisitely crafting hand‑painted jewellery, handbags, scarves and sleepwear. Inspired by classic British literature, each collection beholds a rich and playful narrative illustrated through prints and embroideries, where timeless scenes of nature set a whimsical spin on a classic tale to amuse and delight. Our mission at Fable is to create joy and to care for the world we live in. Each tale and charm represents positivity and inspires kindness; these sentiments are expressed through our prints, embroideries, jewellery, vegan leather handbags and accessories.
This is a hands‑on role for someone who thinks in content and lives on social. You’ll be responsible for building and driving Fable England’s social presence forward - combining content creation, strategic planning and championing the brand. Reporting to the Brand Marketing Director, you’ll work at the heart of the brand during an exciting growth period, shaping how we show up across every digital touchpoint. You’ll work closely with Digital and Product teams, with meaningful creative autonomy within a clear brand framework. Everything we publish must feel unmistakably Fable - visually, verbally and emotionally.
- Social
- Own day‑to‑day management of social channels, with Instagram and TikTok as the primary focus
- Plan and manage content calendars aligned to launches, campaigns and the wider brand calendar
- Develop a new social strategy alongside the Brand Marketing Director for the next phase of brand growth
- Produce a strong, balanced mix of product and brand content, rooted in the content pillars
- Run monthly test and learn initiatives to stay ahead of platform trends and audience behaviour
- Monitor platform algorithm changes and proactively adapt content strategy in response
- Tracking brand sentiment, competitor activity and category conversation
- Content Creation & Management
- Create, commission and deliver high quality content across Instagram, TikTok, Substack and the website
- Support the planning and execution of content shoots, both in‑house and with external partners
- Produce and edit short‑form video, Reels and visual assets to a consistent brand standard
- Write and oversee brand‑consistent copy for social, email and all relevant touchpoints
- Source and manage a network of external content creators, from brief through to deliverable sign‑off
- Develop the brand‑led/editorial email content plan and execute all required assets
- Collaboration & Insight
- Collaborate with Product and Digital teams to support trading priorities through content
- Monitor performance, engagement and content effectiveness across all channels
- Use insight to refine content strategy and improve relevance, reach and commercial impact
- Produce a regular reporting rhythm (weekly/monthly) with clear performance commentary
- Skills & Experience
- Proven experience in content creation, planning and brand‑led social media management
- Experience within lifestyle, fashion or accessories brand
- Strong visual taste level, instinctive storytelling ability and excellent written communication
- Confidence shooting, editing and publishing content – as always being in content yourself
- Comfortable working independently and collaborating cross‑functionally
- Experience briefing and managing freelance creators or UGC contributors
- An awareness of changing platform and social trends
- What This Role Is (and Is Not)
- A hands‑on social content role with real creative ownership
- Responsibility for output quality and brand standard
- Creative influence at a formative moment for the brand
- Not a Creative Director position
- Not a pure performance marketing or growth role
- Not a large‑team management role
- A distinctive, design‑led British brand with a loyal and growing audience
- High creative ownership and the ability to shape how the brand shows up
- Supportive, collaborative team with a genuine belief in craft
- Flexible working arrangements
- Real career growth opportunity within a fast‑moving brand
- Hybrid working - at least 1 day a week in our London office
Why Join Fable
Social media & content manager in London employer: Fable England
Fable England is an exceptional employer, offering a vibrant and creative work environment where you can truly make your mark as a Social Media & Content Manager. With a strong emphasis on collaboration and innovation, you'll enjoy high creative ownership while working alongside a supportive team that values craftsmanship and personal growth. Located in London, the company provides flexible working arrangements and real opportunities for career advancement within a fast-growing brand that celebrates positivity and kindness through its unique fashion accessories.
StudySmarter Expert Advice🤫
We think this is how you could land Social media & content manager in London
✨Get Down to the Fashion Events
Dive headfirst into local fashion shows, trade fairs, and networking events. These are golden opportunities to meet industry pros and showcase your passion for the industry in person. Plus, it gives you the chance to chat about potential roles at places like Fable England!
✨Join Fashion-Focused Communities
Become a part of online fashion communities on platforms like Instagram or Pinterest. Participate in discussions and share your insights on trends or your personal style journey. It’s a great way to get noticed by brands looking to fill positions, including Fable England.
✨Craft a Rock-Solid Portfolio
Since you're aiming for a full-time gig, your portfolio should reflect not just your best work but also your personality. Whether it’s lookbooks, design sketches, or styling projects, make sure it screams 'you' and includes a bit about why you’d be a perfect fit for Fable England.
✨Leverage Your University Connections
If you’re fresh out of university, don’t underestimate your career services. They often have partnerships with fashion companies for internships and entry-level roles. Use this to your advantage and connect with them to find any openings at Fable England!
We think you need these skills to ace Social media & content manager in London
Some tips for your application 🫡
Showcase Your Style:In the fashion-apparel industry, your personal style and understanding of current trends are crucial. Make sure your CV and cover letter reflect your unique fashion sense – use visuals if you can and highlight any fashion-related experiences or projects that show off your flair!
Highlight Relevant Experience:When you're applying for a full-time role, be sure to focus on any past roles or internships in fashion that’ve honed your skills. Whether that's working in retail, fashion design, or marketing, quantify your achievements and show how they relate to the role at Fable England.
Include a Strong Portfolio:An impressive portfolio is key in fashion! Make sure to include a link to your online portfolio in your CV, showcasing your best work, be it designs, campaigns, or styling projects. This is your chance to let your creativity shine and demonstrate your abilities to Fable England!
Craft a Standout Cover Letter:Use your cover letter to weave in your passion for fashion and the specific reasons you want to work at Fable England. Share your vision of how you'd contribute to their brand and why you're excited about their work. Tailoring this will make you stand out from the crowd!
How to prepare for a job interview at Fable England
✨Showcase Your Style Portfolio
For a role in the fashion-apparel industry, having a well-curated portfolio is essential. Ensure you include your best work that reflects your style and creativity, whether it's sketches, lookbooks, or completed designs. Be ready to discuss your design process and the inspirations behind your pieces!
✨Know the Latest Trends and Brands
Being well-versed in current fashion trends and influential brands can give you a leg up in the interview. Get familiar with what’s trending in the market and know your competitors. This shows your passion for the industry and helps you connect your work experience to current fashion trajectories.
✨Demonstrate Your Collaboration Skills
In a full-time fashion role, collaboration is key, whether you’re working with designers, marketers, or suppliers. Be prepared to share experiences where you successfully worked as part of a team or navigated challenges with colleagues. This will highlight your ability to adapt and thrive in a fast-paced environment.
✨Dress the Part
This might sound obvious, but in fashion, how you present yourself is part of your brand. Wear something that represents your personal style while still aligning with the company’s aesthetic. It’s a great way to show you understand the industry's essence and can embody the brand’s image!
