The Role
This is a role for someone who understands the importance of brand advocacy. You’ll be responsible for building and nurturing a thriving ecosystem of influencers, UGC creators and the foundations of a Fable community strategy that brings our customers front and centre. You will champion the advocates who genuinely love our brand.
You will report to the Brand Marketing Director as well as working closely with the Social & Content Manager and wider Product and Digital team when needed.
This role is hybrid, with at least 1 day a week based in our London office.
Key Responsibilities
Influencer Marketing
Own end to end management of the influencer gifting programme - sourcing, vetting, outreach, product selection, warehouse coordination and follow up
Build a tiered framework: micro, mid and macro – maintaining an influencer pipeline
Brief, manage and review paid collaborations
Manage and maintain the central influencer database
Work closely with the paid marketing team on boosted content
Track influencer performance and provide regular reporting on reach, engagement and content quality
UGC & Creator Management
Monitor and curate UGC coming through Yotpo - identifying content that genuinely reflects the Fable world
Develop a new UGC program alongside the Brand Marketing Director
Ensure UGC is integrated into the wider content calendar alongside brand content
Identify and develop a pool of brand advocates from within the existing customer base
Work with the Social & Content Manager to ensure UGC is used strategically across all channels
Manage repost permissions and creator outreach, championing organic content
Community
Manage day to day community engagement across social
Support the launch and ongoing management of a Fable community group, helping to define the structure, tone and content
Work with the Brand Marketing Director to develop a community engagement initiatives that bring customers front and centre
Create feedback loops between the community and the wider team - ensuring customer voices inform product, content and campaign decisions
What We’re Looking For
2-3 years of experience in influencer marketing, creator management or a closely related role
Comfortable managing high volumes of outreach without losing the personal touch
Strong taste level - you instinctively know what looks and feels like Fable
Excellent written communication
Highly organised, with the ability to manage multiple campaigns and relationships simultaneously
Experience with Upfluence, Yotpo or similar platforms (required)
Experience working with lifestyle, fashion or accessories brands
A genuine interest in community building, you think beyond follower counts to real brand connection
What This Role Is (and Is Not)
A relationship-led role with real creative input
Ownership of influencer, UGC and community programmes
A role that grows as the brand grows
Not a pure performance or paid media role
Not a large team management position
Not a content creation role - though being part of occasional content would be a plus
Why Join Fable England
A distinctive, design-led British brand with a loyal and growing audience
The chance to shape three pillars of brand advocacy from the ground up
Close working relationship with senior brand leadership
Flexible working arrangements
Real growth potential as the brand scales
#J-18808-Ljbffr
This is a role for someone who understands the importance of brand advocacy. You’ll be responsible for building and nurturing a thriving ecosystem of influencers, UGC creators and the foundations of a Fable community strategy that brings our customers front and centre. You will champion the advocates who genuinely love our brand.
You will report to the Brand Marketing Director as well as working closely with the Social & Content Manager and wider Product and Digital team when needed.
This role is hybrid, with at least 1 day a week based in our London office.
Key Responsibilities
Influencer Marketing
Own end to end management of the influencer gifting programme - sourcing, vetting, outreach, product selection, warehouse coordination and follow up
Build a tiered framework: micro, mid and macro – maintaining an influencer pipeline
Brief, manage and review paid collaborations
Manage and maintain the central influencer database
Work closely with the paid marketing team on boosted content
Track influencer performance and provide regular reporting on reach, engagement and content quality
UGC & Creator Management
Monitor and curate UGC coming through Yotpo - identifying content that genuinely reflects the Fable world
Develop a new UGC program alongside the Brand Marketing Director
Ensure UGC is integrated into the wider content calendar alongside brand content
Identify and develop a pool of brand advocates from within the existing customer base
Work with the Social & Content Manager to ensure UGC is used strategically across all channels
Manage repost permissions and creator outreach, championing organic content
Community
Manage day to day community engagement across social
Support the launch and ongoing management of a Fable community group, helping to define the structure, tone and content
Work with the Brand Marketing Director to develop a community engagement initiatives that bring customers front and centre
Create feedback loops between the community and the wider team - ensuring customer voices inform product, content and campaign decisions
What We’re Looking For
2-3 years of experience in influencer marketing, creator management or a closely related role
Comfortable managing high volumes of outreach without losing the personal touch
Strong taste level - you instinctively know what looks and feels like Fable
Excellent written communication
Highly organised, with the ability to manage multiple campaigns and relationships simultaneously
Experience with Upfluence, Yotpo or similar platforms (required)
Experience working with lifestyle, fashion or accessories brands
A genuine interest in community building, you think beyond follower counts to real brand connection
What This Role Is (and Is Not)
A relationship-led role with real creative input
Ownership of influencer, UGC and community programmes
A role that grows as the brand grows
Not a pure performance or paid media role
Not a large team management position
Not a content creation role - though being part of occasional content would be a plus
Why Join Fable England
A distinctive, design-led British brand with a loyal and growing audience
The chance to shape three pillars of brand advocacy from the ground up
Close working relationship with senior brand leadership
Flexible working arrangements
Real growth potential as the brand scales
#J-18808-Ljbffr
