Content and brand manager in London

Overview Location: UK-based — Remote / Hybrid (occasional London attendance)
Contract: Full-time
Job title: Content & Brand Manager
Company: Fable England
Salary: £50,000 – £55,000 + benefits
About Fable England Fable England is a British design-led accessories brand, known for unique jewellery, handbags, scarves and whimsical storytelling inspired by literature and nature. We are a growing, internationally recognised brand with a strong creative identity and an engaged customer community.
We are now looking for a Content & Brand Manager to take ownership of our content output and act as a guardian of brand tone, visual language and storytelling across channels.
The Role This is a hands-on role combining content creation with brand stewardship. You will be responsible for ensuring that everything we publish feels unmistakably Fable — visually, verbally and emotionally.
You will work closely with Digital, Ecommerce and Product teams, and will have meaningful creative autonomy within a clear brand framework.
Key Responsibilities Content Creation & Management
Create, commission and deliver high-quality content across Instagram, TikTok, email and website
Lead the planning and execution of photo and video shoots (in-house and external)
Produce and edit short-form video, reels and visual assets
Write and oversee brand-consistent copy for social and email
Brand Stewardship
Act as a guardian of Fable England\’s tone of voice, aesthetic and storytelling
Ensure consistency across all customer-facing touchpoints
Translate seasonal narratives, collections and campaigns into compelling content
Social & Email
Own day-to-day management of social channels (primarily Instagram & TikTok)
Plan and manage content calendars aligned with launches and campaigns
Create and execute email campaigns via Klaviyo , working closely with Digital
Collaboration & Insight
Collaborate with Ecommerce, Product and Digital teams to support trading priorities
Monitor performance, engagement and content effectiveness
Use insight to refine content and improve relevance and impact
What We\’re Looking For We\’re looking for someone who is creative, grounded and commercially aware.
You should have:
Proven experience in content creation and brand-led social media
Strong visual sensibility and storytelling instinct
Confidence creating photo and video content (hands-on)
Excellent written communication and tone-of-voice awareness
Experience working with lifestyle, fashion or accessories brands (strong plus)
Experience using Klaviyo or similar email platforms
Ability to work independently while collaborating effectively
Tools & Skills Adobe Photoshop (essential)
Video editing tools (e.g. Premiere Pro, CapCut, Final Cut, or similar)
Content planning tools (Notion, Later, etc.)
Understanding of social performance metrics (reach, engagement, growth)
What This Role Is (and Is Not) A hands-on content and brand role
Ownership of output and standards
Creative responsibility with clear boundaries
Not a Creative Director role
Not a pure performance or growth role
Not a large-team management position
Why Join Fable England Work with a distinctive, design-led British brand
High level of creative ownership and influence
Supportive, collaborative team environment
Flexible working arrangements
Career growth opportunities with a fast growing brand
How to Apply You can apply directly via LinkedIn.
Alternatively, if you prefer, you may email your application to people@fableengland.com
with the following:
Your CV
A portfolio or examples of relevant content / social work
Links to social accounts or campaigns you\’ve managed
Please include \”Content & Brand Manager – Fable England\” in the subject line if applying by email.

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