At a Glance
- Tasks: Lead brand storytelling and creative campaigns for a premium lifestyle brand.
- Company: Fable England, a storytelling brand focused on creativity and connection.
- Benefits: Flexible working arrangements and the chance to shape impactful marketing strategies.
- Other info: Opportunity to work in a dynamic environment with a focus on innovation.
- Why this job: Be a key player in crafting memorable products and experiences that resonate with customers.
- Qualifications: Experience in fashion or lifestyle brands with strong creative and commercial skills.
The predicted salary is between 60000 - 80000 € per year.
Fable England is looking for a creatively driven and strategically minded brand leader to help shape the next stage of the brand’s growth. This role will act as a key creative and storytelling engine for the brand.
- Hero Products & Collection Focus: Help shape stronger hero products, hero families, and commercially focused seasonal launches across bags, scarves, jewellery, gifting, and collaborations.
- Brand Storytelling & Marketing Direction: Lead seasonal narratives, launch concepts, gifting stories, collaborations, customer messaging, and emotionally engaging storytelling across all brand channels.
- Campaign Leadership & Creative Management: Lead campaign planning, launches, content direction, creative priorities, and cross-functional campaign execution across digital, social, product, and content teams.
- Commercial & Customer Insight: Use customer insight, engagement trends, launch performance, and product sell-through to help refine future campaigns, product focus, and brand direction.
We’re Looking For:
- Experience within premium DTC, fashion, accessories, lifestyle, gifting, beauty, or ecommerce brands.
- Strong creative thinking and judgement, visual sensibility, campaign, and storytelling instincts.
- Commercial awareness and customer understanding.
- Experience leading launches and cross-functional creative projects.
- Strong product and brand sensibility.
- Ability to combine creativity with execution and commercial thinking.
Fable England is a genuine storytelling brand, and this role offers the opportunity for a truly creative marketer to turn ideas into tangible products, campaigns, launches, and customer experiences that many in the world can genuinely connect with and remember. Full-time or part-time arrangements considered depending on experience and fit.
Head of Brand Marketing employer: Fable England
Fable England is an exceptional employer that fosters a vibrant and innovative work culture, perfect for creative minds looking to make a significant impact in the fashion and lifestyle sector. With a strong emphasis on storytelling and collaboration, employees are encouraged to grow their skills through diverse projects and campaigns, while enjoying flexible working arrangements that promote a healthy work-life balance. Located in a dynamic environment, Fable England offers unique opportunities to engage with a passionate team dedicated to crafting memorable brand experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring your ideas to the table. Share your vision for brand storytelling and how you’d approach campaigns – it’ll set you apart from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out to companies you admire, like Fable England, and express your interest. A well-timed email can lead to opportunities that aren’t even advertised yet.
✨Tip Number 4
Keep your portfolio fresh! Showcase your best work, especially projects that highlight your storytelling and campaign management skills. Make sure it’s easy to access and visually appealing – first impressions matter!
We think you need these skills to ace Head of Brand Marketing
Some tips for your application 🫡
Show Your Creative Side:When applying for the Head of Brand Marketing role, let your creativity shine through! Use engaging language and storytelling techniques in your application to reflect the brand's essence. We want to see how you can bring ideas to life!
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in premium DTC brands and your understanding of customer insights. We love seeing how your background aligns with our needs, so don’t hold back on those relevant experiences!
Highlight Campaign Successes:Share specific examples of successful campaigns you've led or contributed to. We’re interested in your ability to combine creativity with commercial thinking, so showcase how your efforts drove engagement and sales!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Fable England
✨Know Your Brand Inside Out
Before the interview, dive deep into Fable England's brand story, products, and recent campaigns. Understand their hero products and seasonal launches so you can discuss how your creative vision aligns with their direction.
✨Showcase Your Storytelling Skills
Prepare examples of past campaigns where you led storytelling initiatives. Be ready to explain how you crafted narratives that engaged customers and drove sales, as this role is all about emotionally connecting with the audience.
✨Demonstrate Commercial Awareness
Fable England values a blend of creativity and commercial thinking. Bring insights from your previous roles that highlight your understanding of customer engagement trends and how they influenced successful product launches.
✨Be Ready for Creative Collaboration
This position involves leading cross-functional teams. Prepare to discuss how you've successfully managed creative projects in the past, ensuring all voices are heard while driving towards a common goal.
