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- Tasks: Lead our social media strategy, create engaging content, and build a vibrant online community.
- Company: Join Fable and Mane, a modern hair care brand inspired by ancient Indian beauty secrets.
- Benefits: Enjoy a creative work environment, flexible hours, and opportunities for personal growth.
- Why this job: Be part of a fast-growing start-up that values innovation and community engagement in the beauty industry.
- Qualifications: 3+ years in social media management, strong communication skills, and a flair for creativity.
- Other info: Immediate start available; perfect for those passionate about beauty and social media.
The predicted salary is between 36000 - 60000 £ per year.
Fable and Mane is an innovative, dynamic and modern hair care brand inspired by ancient Indian beauty secrets. Created by two entrepreneurial siblings, Akash & Nikita Mehta, Fable & Mane has revolutionised the hair care category to become one of the best-selling brands in Sephora. We are looking to grow our family.
What is it like to work at Fable and Mane? We disrupt as we do, constantly challenging norms to bring fresh ideas to life. We foster creativity and innovation in everything we do. Our empathy unites us, building strong connections within our team and with our community. Our heritage fuels our future, blending ancient wisdom with modern practices to inspire and drive our success.
ABOUT THE ROLE: The Social Media Manager is one of the most exciting and rewarding positions within the brand. We’re looking for a Social Media guru who views social media holistically with the know-how of different channels, tools and platforms to recruit new consumers, build a community, bring visual excitement, grow our following and overall brand engagement. This position provides tremendous opportunities for the right candidate.
RESPONSIBILITIES:
- Strategy & Planning: Develop and implement a comprehensive social media content strategy aligned with brand goals and product launches. Tailor plans to platform-specific formats and audience behaviours (e.g., TikTok, Instagram, YouTube). Create monthly content calendars that balance brand campaigns, trends, and community-driven content.
- Content Creation & Curation: Design and produce engaging content (posts, reels, stories, etc.) for Instagram, TikTok, YouTube Shorts, and other platforms as needed. Collaborate with designers, photographers, influencers, and other creatives to ensure high-quality output. Repurpose existing content in fresh, platform-specific formats.
- Publishing & Community Management: Schedule and post content across all relevant social media channels. Monitor trends and platform updates to keep content timely and relevant. Respond to DMs, comments, and brand mentions to build community and drive engagement.
- Performance Analysis & Reporting: Track KPIs such as engagement rate, follower growth, reach, and conversion. Create monthly performance reports with actionable insights. Optimise future content and strategies based on analytics and testing.
THE IDEAL CANDIDATE:
- Must have a strong creative eye for imagery and aesthetics.
- Excellent written and communication skills.
- 3 years minimum experience as a Social Media Manager/Executive (ideally within the beauty industry and/or a D2C start-up).
- Socially savvy and active on a minimum of 3 social media channels.
- Experience in implementing and optimising social media strategy.
- Digital design experience such as editing videos in-app, creating animated gifs, etc.
- Detail-oriented, strong organisational skills and ability to prioritise several projects at once.
Social Media Manager (City of London) employer: Fable and Mane
Contact Detail:
Fable and Mane Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager (City of London)
✨Tip Number 1
Familiarise yourself with Fable and Mane's brand identity and values. Understanding their unique blend of ancient Indian beauty secrets and modern practices will help you align your social media strategies with their vision, making you a more attractive candidate.
✨Tip Number 2
Showcase your creativity by preparing a mock social media campaign tailored to Fable and Mane. Highlight how you would engage their audience across different platforms, demonstrating your ability to create visually appealing and brand-consistent content.
✨Tip Number 3
Stay updated on the latest trends in the beauty industry and social media. Being able to discuss current trends and how they can be leveraged for Fable and Mane will show your proactive approach and passion for the role.
✨Tip Number 4
Network with professionals in the beauty and social media sectors. Engaging with influencers or attending industry events can provide insights and connections that may give you an edge in your application process.
We think you need these skills to ace Social Media Manager (City of London)
Some tips for your application 🫡
Understand the Brand: Fable and Mane is all about innovation and creativity. Make sure to research their brand values, product offerings, and social media presence. Tailor your application to reflect an understanding of their unique approach to hair care.
Showcase Relevant Experience: Highlight your experience as a Social Media Manager or Executive, especially within the beauty industry or D2C startups. Provide specific examples of successful campaigns you've managed and how they align with Fable and Mane's goals.
Demonstrate Creativity: Since the role requires a strong creative eye, include samples of your work that showcase your ability to create engaging content. This could be links to social media posts, campaigns, or any digital design work that reflects your skills.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for the beauty industry and social media. Mention how you can contribute to Fable and Mane's mission and growth in the market.
How to prepare for a job interview at Fable and Mane
✨Showcase Your Creativity
As a Social Media Manager, creativity is key. Prepare to discuss your previous campaigns and how you approached content creation. Bring examples of your work that highlight your unique style and ability to engage audiences.
✨Know the Brand Inside Out
Fable and Mane has a distinct identity rooted in ancient beauty secrets. Familiarise yourself with their products, values, and recent campaigns. This will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Be Data-Driven
The role requires performance analysis and reporting. Be ready to discuss how you've tracked KPIs in the past and how you've used data to inform your strategies. Highlight any tools or software you’ve used for analytics.
✨Engagement is Key
Community management is a big part of the role. Prepare to share your experiences in building and nurturing online communities. Discuss how you handle negative comments or feedback and how you keep the conversation positive and engaging.
