Senior International Key Account Manager - Europe, Middle East & Asia Markets (London Area)

Job Title: Senior International Key Account Manager – Europe, Middle East & Asia Markets

Location: London UK.

ABOUT FABLE AND MANE

Fable and Mane is an innovative, dynamic, and modern hair care brand inspired by ancient Indian beauty secrets, using performance-led, potent ingredients in all its formulas. Created by two entrepreneurial siblings, Akash & Nikita Mehta, Fable & Mane has taken the beauty world by storm, revolutionising the hair care category to become one of the best-selling brands in Sephora.

What is it like to work at Fable and Mane? We disrupt as we do , constantly challenging norms to bring fresh ideas to life. We are free to play , fostering creativity and innovation in everything we do. Our empathy unites us , building strong connections within our team and with our community. Our heritage fuels our future , blending ancient wisdom with modern practices to inspire and drive our success. Together, we’re crafting an inclusive space where everyone’s story matters, and where we push each other to grow every day.

ROLE PURPOSE

As the Senior International Key Account Manager – Europe, Middle East & Asia Markets, you will:

• Be responsible for driving strategic growth and managing key international accounts across the EU, Middle East, and Asia.

• Act as the primary liaison for key clients in these regions, ensuring strong partnerships and commercial success.

RESPONSIBILITIES

These will include, but not limited to:

Category Growth Vision

• Assess the hair care category within each market/client, identifying key growth opportunities.
• Define strategies aligned with the brand’s objectives, working closely with Marketing teams.
• Provide continuous feedback on client/channel needs to enhance the Marketing and Trade Plans.
• Analyse competition, both in Brick & Mortar and Digital environments.

Strategic Account Management

• Develop and execute sales strategies to achieve market share, revenue, margin, and growth targets.
• Define and negotiate the required A&P investment.
• Negotiate commercial terms and agreements with clients.
• Manage forecasting and credit risk in collaboration finance and operations teams.
• Monitor monthly distribution, market share/rankings, sales, and investments and put in action plan to drive growth.
• Ensure correct pricing implementation and client invoicing.

Omnichannel retail activation

• Manage the distribution and omnichannel activation of skincare and fragrance launches.
• Negotiate and implement Trade and Retail Plans across physical and digital channels.
• Oversee the correct implementation of assortments in points of sale, planograms, in store materials, digital assets and training activations with Marketing.

Customer Management – Joint Business Planning

• Build and maintain long term relationships with major international retail chains, e-commerce platforms, and distributors.
• Develop joint business plans to drive category growth in each account.
• Set up, prepare and follow up on monthly/quarterly business updates with clients.
• Ensure excellence in customer service through order tracking, invoicing, and outstanding charge follow-ups.

Experience

• Masters in Business, Luxury and/or Marketing.
• Proven Experience (min 5 years) in International Key Account Management, with a strong commercial focus – ideally gained in the beauty sector.
• Additional experience in retail or marketing within a consumer-driven environment.
• Familiarity with budget management, promotional planning, and driving category growth.
• Proven track record in commercial planning, trade terms negotiation, and driving growth within key accounts.
• experience working in a matrixed, cross-functional environment.

Knowledge

• Strong understanding of retail dynamics and sell-in/sell-out processes.
• Knowledge of market-specific commercial needs and opportunities within the EU, Middle East, and Asia.
• Knowledge of global retail trends.
• Understanding of local market nuances in key regions (EU, Middle East, Asia).

Attributes/Skills

• Excellent negotiation, relationship-building, and communication skills.
• Strong analytical and data-driven decision making abilities.
• Strategic thinker with a results-oriented approach.
• Ability to work effectively in a fast-paced, dynamic environment.
• Strong project management and organisational skills.
• Excellent communication and presentation skills.
• hands on mentality, creative & entrepreneurial mindset.
• Computer skills (excel, PowerPoint, word).