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For Companies At a Glance
- Tasks: Lead sales and marketing strategies to boost brand growth across international markets.
- Company: Fable and Mane is a modern hair care brand inspired by ancient Indian beauty secrets.
- Benefits: Enjoy a creative work environment with opportunities for personal and professional growth.
- Why this job: Join a dynamic team that values innovation, empathy, and inclusivity in the beauty industry.
- Qualifications: Master's degree and 5+ years in international key account management, preferably in beauty.
- Other info: Be part of a brand revolutionising hair care and making a social impact.
The predicted salary is between 72000 - 108000 £ per year.
ABOUT FABLE AND MANE
Fable and Mane is an innovative, dynamic, and modern hair care brand inspired by ancient Indian beauty secrets, using performance-led, potent ingredients in all its formulas. Created by two entrepreneurial siblings, Akash & Nikita Mehta, Fable & Mane has taken the beauty world by storm, revolutionising the hair care category to become one of the best-selling brands in Sephora.
What is it like to work at Fable and Mane? We disrupt as we do, constantly challenging norms to bring fresh ideas to life. We are free to play, fostering creativity and innovation in everything we do. Our empathy unites us, building strong connections within our team and with our community. Our heritage fuels our future, blending ancient wisdom with modern practices to inspire and drive our success. Together, we’re crafting an inclusive space where everyone’s story matters, and where we push each other to grow every day.
ROLE PURPOSE
As the International Head of Sales and Marketing, you will:
- Be responsible for shaping and executing the brand's go-to-market strategy, driving top-line growth, and building lasting brand equity across EU, Middle East and Asia.
- Lead the commercial (sales, distribution, partnerships) and marketing (brand, digital, PR, product marketing) functions to ensure alignment across consumer touchpoints and revenue streams.
RESPONSIBILITIES
These will include but not limited to:
- Category Growth Vision
- Assess the hair care category within each market/client, identifying key growth opportunities.
- Define strategies aligned with the brand’s objectives, working closely with Brand Marketing teams.
- Provide continuous feedback on client/channel needs to enhance the Marketing and Trade Plans.
- Analyse competition, both in Brick & Mortar and Digital environments.
- Commercial & Sales
- Develop and execute market and retailer strategies to achieve market share, revenue, margin, and growth targets.
- Lead P&L responsibilities, sales and investments forecasting, target setting.
- Negotiate commercial terms and agreements with clients.
- Monitor monthly distribution, market share/rankings, sales, and investments and put in action plan to drive growth.
- Ensure correct pricing implementation and client invoicing.
- Retail Marketing
- Negotiate and implement Trade and Retail Plans across physical and digital channels.
- Oversee the correct implementation of assortments in points of sale, planograms, in store materials, digital assets and training activations with Marketing.
- Work closely with Brand Marketing teams to build strong marketing plans by market.
- Customer Management – Joint Business Planning
- Build and maintain long term relationships with major international retail chains, e-commerce platforms, and distributors.
- Develop joint business plans to drive category growth in each account.
- Set up, prepare and follow up on monthly/quarterly business updates with clients.
- Ensure excellence in customer service through order tracking, invoicing, and outstanding charge follow-ups.
- Team Leadership & Collaboration
- Lead and mentor ROW team.
- Partner cross-functionally with Brand Marketing, Creative, Digital, Operations and Finance.
EXPERIENCE
- Master’s in business, luxury and/or marketing - Desirable.
- Proven experience (min. 5 years) in international key account management, with a strong commercial focus — ideally gained in the beauty sector. - Essential.
- Additional experience in retail or marketing within a consumer-driven environment. - Essential.
- Familiarity with budget management, promotional planning, and driving category growth.- Essential.
- Proven track record in commercial planning, trade terms negotiation, and driving growth within key accounts. - Essential.
- Managerial experience, including leading and developing small teams - Essential.
- Experience working in a matrixed, cross-functional environment - Desirable.
Head of Sales & Marketing employer: Fable and Mane
Contact Detail:
Fable and Mane Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales & Marketing
✨Tip Number 1
Network with professionals in the beauty and hair care industry. Attend relevant trade shows, conferences, or webinars to connect with key players and learn about the latest trends. This can help you gain insights into what Fable and Mane might be looking for in their Head of Sales & Marketing.
✨Tip Number 2
Research Fable and Mane's current market strategies and recent campaigns. Understanding their brand ethos and how they position themselves in the market will allow you to tailor your approach and demonstrate your alignment with their vision during interviews.
✨Tip Number 3
Prepare to discuss your experience in driving category growth and managing key accounts. Be ready to share specific examples of how you've successfully negotiated commercial terms and developed joint business plans that led to significant revenue increases.
✨Tip Number 4
Showcase your leadership skills by highlighting your experience in mentoring teams and collaborating across functions. Fable and Mane values teamwork, so demonstrating your ability to lead and inspire others will set you apart from other candidates.
We think you need these skills to ace Head of Sales & Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and marketing, particularly in the beauty sector. Emphasise your achievements in driving growth and managing key accounts.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and the hair care industry. Discuss how your background aligns with Fable and Mane's innovative approach and their commitment to blending ancient wisdom with modern practices.
Highlight Leadership Skills: Since the role involves team leadership, be sure to include examples of how you've successfully led and mentored teams in previous positions. This will demonstrate your capability to manage and inspire others.
Showcase Analytical Skills: Fable and Mane values data-driven decision-making. Include specific instances where you've analysed market trends or competition to inform your strategies, showcasing your ability to drive category growth.
How to prepare for a job interview at Fable and Mane
✨Understand the Brand's Essence
Before your interview, dive deep into Fable and Mane's brand story and values. Familiarise yourself with their unique approach to hair care and how they blend ancient wisdom with modern practices. This will help you articulate how your vision aligns with theirs.
✨Showcase Your Commercial Acumen
Prepare to discuss your experience in international key account management and how you've driven growth in previous roles. Be ready to share specific examples of successful strategies you've implemented, especially in the beauty sector.
✨Highlight Team Leadership Skills
As a potential leader, it's crucial to demonstrate your ability to mentor and develop teams. Share experiences where you've successfully led cross-functional teams and fostered collaboration, as this aligns with the company's emphasis on teamwork.
✨Prepare for Market Analysis Questions
Expect questions about your approach to analysing competition and identifying growth opportunities within the hair care category. Be prepared to discuss how you would assess different markets and tailor strategies accordingly.
