Head of Sales Marketing

Fable & Mane is an innovative, dynamic and modern hair care brand inspired by ancient Indian beauty secrets, using performance-led, potent ingredients in all its formulas. Created by two entrepreneurial siblings, Akash & Nikita Mehta, Fable & Mane has revolutionised the hair care category to become one of the best-selling brands in Sephora.

At Fable & Mane, we disrupt as we do, constantly challenging norms to bring fresh ideas to life. We foster creativity and innovation in everything we do, building strong connections within our team and with our community. Our heritage fuels our future, blending ancient wisdom with modern practices to inspire and drive our success. We celebrate diversity and are committed to creating an inclusive environment for all employees, welcoming applicants of all backgrounds, identities, and experiences.

ABOUT THE ROLE

This is a fixed term maternity cover of approximately 12-16 months, offering a unique opportunity to join Fable & Mane at an exciting stage of growth. Reporting into our Chief Commercial Officer, you will play a critical role in driving commercial performance, leading international sales and marketing activities, and accelerating brand growth across Europe, the Middle East, and Asia.

RESPONSIBILITIES

• Assess the hair care category within each market/client, identifying key growth opportunities.
• Define strategies aligned with the brand’s objectives, working closely with Brand Marketing teams.
• Provide continuous feedback on client/channel needs to enhance the Marketing and Trade Plans.
• Analyse competition, both in Brick & Mortar and Digital environments.
• Develop and execute market and retailer strategies to achieve market share, revenue, margin, and growth targets.
• Lead P&L responsibilities, sales and investments forecasting, target setting.
• Negotiate commercial terms and agreements with clients.
• Monitor monthly distribution, market share/rankings, sales, and investments and put in action plan to drive growth.
• Ensure correct pricing implementation and client invoicing.
• Negotiate and implement Trade and Retail Plans across physical and digital channels.
• Oversee the correct implementation of assortments in points of sale, planograms, in store materials, digital assets and training activations with Marketing.
• Work closely with Brand Marketing teams to build strong marketing plans by market.
• Build and maintain long term relationships with major international retail chains, e-commerce platforms, and distributors.
• Develop joint business plans to drive category growth in each account.
• Set up, prepare and follow up on monthly/quarterly business updates with clients.
• Ensure excellence in customer service through order tracking, invoicing, and outstanding charge follow-ups.
• Lead and mentor ROW team.
• Partner cross-functionally with Brand Marketing, Creative, Digital, Operations and Finance.

THE IDEAL CANDIDATE

• Proven experience in a senior sales and/or commercial leadership role within the beauty sector.
• Strong track record of driving revenue growth and building strategic retail partnerships.
• Experience managing international key accounts across multiple markets.
• Commercially astute, with experience in forecasting, budgeting, and promotional planning.
• Skilled negotiator with excellent relationship-building abilities.
• Experience leading, coaching, and developing high-performing teams.
• Strong understanding of retail dynamics, including sell-in and sell-out performance.
• Strategic thinker with a hands-on, entrepreneurial mindset.
• Excellent communication, presentation, and stakeholder management skills.
• Comfortable working in a fast-paced environment.